Dinesh Babu

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SALES FUNNEL STEP-BY-STEP GUIDE FOR BEGINNERS

SALES FUNNEL DEFINITION

  Many businesses slump beyond the competitors, also diverse     marketing authorities failed to improvise their organization resources;     because they know How to market, but they don't know How to build, exact     sales funnel for the campaign. Are you excited to concerning the     comparable sales funnel meaning with the proper implementation strategies?     Scroll down to access the entire sales funnel strategies,

  Sales Funnel is the strategy every marketing professional and     business proprietor should need to be master, plus they must have strong     knowledge in formulating profitable sales funnels.

  Structuring the sales funnel results with the successful ROI; that     you generated for your one campaign spend.

  Everyone Facing challenges in creating the complete sales funnels     for their businesses and services; easy ways to create the sales pipeline     stages, find the 'X' factor in the funnel, and examine the TOTF, MOTF, and     BOTF. Based on the campaign objective sales funnel differs for each     business.

  The sales funnel doesn't require any paperwork behind the Digital     medium; you have to build the possibilities with the Landingpages,     Automations, and email marketing.

  Use the imminent proven marketing approaches used extensively by     every marketing professional and business owner. In this article, I     demonstrated the sales funnel stages, and additionally included the sales     funnel examples for better understanding. Scroll down to know more.

    TYPES OF SALES FUNNEL

 Ø  There ought to be inadequate sales funnel stages executed globally by all the marketing specialists; because those sales pipeline stages serving pretty well for all businesses, implementing the right approach in the right direction gets the better ROI.

  A-I-D-A (ATTENTION-INTEREST-DESIRE-ACTION)

  B-A-B (BEFORE-AFTER-BRIDGE)

  F-A-B (FEATURE-ADVANTAGE-BENEFIT)

  P-A-S (PROBLEM-AGITATE-SOLUTION)

  P-P-P-P (PROBLEM-PROMISE-PROOF-PROPOSAL)

 Ø  These were the critical five metrics used comprehensively and dominated in the sales funnel stages for better conversions.

  Before composing the Sales Funnel, understand the objective     XOTF and form the TOTF ( Top Of the Funnel ) and     Modulate the MOTF ( Middle of the Funnel ); based on those     three sales funnel stages address the reader to take action and complete     the BOTF ( Bottom of the Funnel); Certain deliberation     works on all the trades to perceive quality conversions; scroll down to     learn around the step-by-step sales funnel meanings with examples,

   A-I-D-A [ ATTENTION – INTEREST – DESIRE – ACTION ]

     ATTENTION

 ·       Create attention; people who are previously interacted with your business or haven’t interacted with your business, create awareness between them regarding your business or services,

 INTEREST

 ·       Create Interest amongst the audience; people who are started engaging on your attention post or have taken whatever action on your attention post.

 DESIRE

 ·       Characters who shown their Interest; create a desire inside the audience's mind to buy your products or services.

 ACTION

 ·       People who crossed those pipelines regarding the sales funnel have a high intention to take action on your business or services.

 (A–I–D-A) SALES FUNNEL EXAMPLES

 STEP-1:

  Create ATTENTION by giving free offers and     discounts; people love to purchase in deals, offers, plus everyone     considers freebies; These give you better commitment inside people's minds     to consider your product or business.

  Create a perfect landing page and run an Ad on every social media     platform; furthermore, run Search Ads and Display Ads in the search     engines about the offers, discounts, and freebies; paste your pixel code     inside the landing pages and accumulate the data of people who visited     that page, send the emailers via automation to the people who submitted     the form, and push the data into google sheets for retargeting.

 STEP-2:

  Create INTEREST in the audience's mind by explaining     the services in detail; after making the people aware of your product,     create Interest in people's minds to consider your     product or businesses.

  Based on the previous data we attained from the STEP-1 using     pixel tracking code and consumers data, follow up via emails, SMS     messages, and Whatsapp messages via automation.

 STEP-3:

  Create DESIRE in people's minds by showcasing the     testimonials and reviews of your business or services; generate the trust     determinant and create more further desire to buy your product or deal     with your trades.

Retarget the audience by changing the body of the content, showcase     the proofs, testimonials, and follow up via emails day after day to create     Desire in the accessor mind to take Action.

STEP-4:

  Create the situation for the user to take the ACTION immediately.

  The final step of the Funnel, create the email follow-up series and     send the emails on an hourly basis one over one by using the delay     operator.

   Change the frame of the mail and keep adding the offers, discounts     and schedule the emails and SMS messages for the audience that senses the     accessor's mind to take immediate action in the form of urgency.

  NOTE

 Ø  Certain step-by-step strategies on the AIDA module followed by; many fashion-related industries, courses were selling on the online directories. Etc, use these sales funnels stages to sell up.

 Ø  On the TOTF, create Awareness. On the MOTF, consider Interest to reach your product or services, and In the BOTF, create Desire or address them take Action or use both; based on the use case to your business and services structure the Sales Funnel.

 B–A–B [ BEFORE – AFTER – BRIDGE ] 

   BEFORE

 ·       Exaggerate the user's problem, detail the situation extensively, and make them believe they are living in anxiety.

 AFTER

 ·       Create the Desire in the audience's brain, and make them consider your business or services by you had an answer to their dilemma.

 BRIDGE

 ·       Create a renewed bridge based on the user problem, create the Desire, and make your brand extensively reach to grasp the existing users and acquire new audiences.

  (B-A-B) SALES FUNNEL EXAMPLES

 STEP-1:

  Detail the user's problem and turn the circumstance into conversion     by giving the solution to their difficulties.

  Target the readers by giving solutions and showcase the ambience,     testimonials, proofs, and reviews of your past alumni and people who had     previously experienced your product.

By using an Email marketing strategy, mail the series via automation     change the essence of the mail. 

  Create Desire among the users; Run search engine video ads;     showcase the work culture, testimonial speeches in your youtube channel     either in the social media network. Moreover, display ads deliver the best     discoverable reach for before after bridge sales funnel stages.

  STEP-2:

  Once you detailed the problem, people who are engaged with your     page are the unique target audience, solve the issues, and gain the     people's trust.

  Retarget the same audience by giving discounts, offers, and create     a sense of urgency to take immediate action on your services.

  Email marketing, search ads, video ads, and video ads act fine for     the BAB sales funnel to generate a good ROI.

  NOTE

  Ø  Most educational and training institutes, Beauty-related industries, and fitness-related industries. Etc, follow these strategies; certain sales funnel examples works wonder on these industries.

 Ø  On the TOTF, consider the before and after by exaggerating their problem and create Interest by showing the testimonials and proofs; in the BOTF, create Desire by giving discounts, offers, and freebies, and address the audience to take action by describing the deal closes on the specified time, that creates the sense of urgency among the audience to take immediate action.

 F-A-B [ FEATURE – ADVANTAGE – BENEFIT ]

   FEATURE

 ·       Explain the features of the products or services also make the audience consider your products and services.

 ADVANTAGE

 ·       Explain the advantages of the product or services, and the advantages need to be unique while comparing to the competitors; also, it needs to create more interest in the audience's mind.

 BENEFIT

 ·       Showcase the benefits of your products and services and create Desire amongst the audience by detailing your products or services; it drives the user to take immediate action.

  (F-A-B) SALES FUNNEL EXAMPLES

 STEP-1:

 ·       Narrate the features and advantages of your products or services; make the audience consider your product and reach it wider between the new audience, who aren't previously interacted with your business.

 ·       Use Email marketing to sequence the mails and create the youtube video ads and Tv commercial ads for the FAB sales funnel strategy.

    STEP-2:

 ·       Collect the users' data and retarget them by showcasing your product's benefits and several advanced uses; give discounts and sales offers to drive infinite customers to buy your product or services.

 ·       Retarget the audience via youtube non-skippable ads to recall your products, plus display ads work well; those make the audience consider your product and take Action.

 NOTE

 Ø  Gadgets, laptops, PCs and automobile industries, .etc, used the F-A-B sales funnel to sell up their product.

 Ø  On the TOTF, explain the features and benefits of your product that creates Interest on the users to buy your product; in the BOTF, make Desire by giving discounts, offers, and seasonal sales takeaways to the users; it grabs more attention to take immediate action on buying your product.

  P-A-S [ PROBLEM – AGITATE - SOLUTION ]                  

  PROBLEM

 ·       Understand the audience persona and elaborate the user problem in detail; detailing should create curiosity and fear in the reader's mind; Moreover, reach your product to your target audiences.

  AGITATE

 ·       Give a problem-solving formula for user predicament, and earn the trust of the target audiences.

 SOLUTION

 ·       Solve the user problem by procuring your services or your products.

   (P-A-S) SALES FUNNEL EXAMPLES

  STEP-1:

 ·       Create fear and inferiority complex to the audience by detailing their problems also, it drives more attention from the target audience.

 ·       Create a perfect landing page and run Social media ads, Search engine Ads to drive the user to learn more about your products.

  STEP-2:

 ·       Agitate the user problem again to recall their pain, give problem-solving feedback, showcase the testimonials and reviews of your products, build the trust factor between the audience to buy your product.

 STEP-3:

 ·       Solve the user's problem by comparing and showcasing the advantages and benefits of your products by providing offers and discounts to drive more conversion.

 ·       Social media platform branding, Landing page, or website is an essential metric in the PAS sales funnel stage.

   NOTE

 Ø  The following metrics are used by skin doctors, gym owners, and yoga instructors. Etc; if your business is into problem-solving sub-niche, use the PAS solution to drive more customers.

 Ø  On the TOTF, create the problem and exaggerate the customer's issue. It drives more reach for your product and agitates the problem give some resolved solution to the problem. It gains more trust from the users; in the BOTF, solve the problem if possible, give takeaways and discounts to the customer for retaining purposes.

    P-P-P-P [ PROBLEM – PROMISE – PROOF - PROPOSAL ]

    PROBLEM

 ·       Understand the user's problem, create fear among the users to drive more attention and reach to consider your product.

 PROMISE

 ·       Give the promising statement to the user that creates Interest to the user to reconsider your product.

 PROOF 

 ·       Showcase the proof by submitting the testimonials and reviews of your products to gain the trust factor amongst the audience.

 PROPOSAL

 ·       Pitch the audience by retargeting with the benefits, advantages and gave lot more discounts and offers to the users to buy your products.

  (P–P–P-P) SALES FUNNEL EXAMPLES

 STEP-1:

  Exaggerate their problems in detail and give some feedback or     problem-solving feedbacks for that time; it provides a trust factor on the     people's minds to get aware of your product or businesses.

   Run an Ad on social media platforms and in the search engines about     detailing the problem and paste your pixel code in the landing pages,     collect the data of people who visited that page, send the emailers, SMS     messages via automation to the people who submitted the form, and push the     data into google sheets for retargeting.

  STEP-2:

  Give promises to the user that you had a solution and exaggerate     their problem in detail to make aware of your product, create Interest in     people's minds to trust your product or businesses.

  Based on the previous data we attained from the STEP-1 using     pixel tracking code and consumers data, follow up via emails, SMS     messages, and Whatsapp messages via automation.

 STEP-3:

  Create DESIRE on the people's minds by showcasing     the proofs like testimonials, reviews about your products or services; That     creates the trust factor among the audience. It establishes Desire in them     to buy your product.

  Retarget the audience by changing the content's body and showcasing     the proofs, testimonials, and follow-up via emails day after day to create     Desire in the accessor mind take the Action.

 STEP-4:

  Propose the user to take action immediately by creating a sense of     urgency.

  The final step of the Funnel, create the email follow-up series and     send the emails on an hourly basis one by one by using the delay operator.     Change the body of the mail and keep adding the offers, discounts and     scheduled the email for everyone that senses the mode of urgency to take     immediate action on the accessor's mind.

 NOTE

 Ø  These were the things listed down in the PPPP sales funnel; Many fashion-related industries, courses selling industries, Educational industries. Etc uses this kind of sales funnels stage to sell their products or services.

 Ø  On the TOTF elaborate their Problem for consideration, on the MOTF Promise your audience to trust your product or services, and In the BOTF create Desire by showcasing the proofs, and again in the BOTF give offers, discounts, takeaways and create a sense of urgency to take them Action or use both PROOF & PROPOSAL in the bottom of the Funnel; based on the use case of your business and services segment the sales funnel.

 Ø  All marketers and business owners universally use these metrics which I had mentioned above to construct the Sales Funnel for each campaign. Understand the campaign objective, create the sales funnel for your business or services and generate good ROI.

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5 PROVEN SALES FUNNEL STRATEGIES WITH EXAMPLES FOR BUSINESS IN 2021

Types of Sales Funnel 1.AIDA, 2.BAB, 3.FAB, 4.PPPP, 5.PAS. AIDA is the most common sales funnel used extensively in the universe by every marketing professionals and business owners.

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WHY LANDING PAGES & AUTOMATION ARE BACKBONES FOR THE BUSINESS & SERVICE PROVIDERS?

INTRODUCTION

  Landing page and Automation are the essential consideration for     every business & service provider to look up, if you’re not aware of     the Landing page and Automation, you are falling behind your competitor.

  Every business owner and service provider needs to know about the     best Landing page creation and Automation.

  In this article, I narrated the division of chain about Landing     pages & Automation and addressed some basics about, How to create the     best Landing pages and Squeeze pages & How to automate the backend     process of your business via Pabbly Automation.

  This article delivers you an entire glimpse of creative activity;     you just need to practice all the factors; unless until you become an     expert on it. I separated it into different portions for better     understanding; scroll down to get deep dive into the lesson,

 LANDING PAGE

 WHAT IS A LANDING PAGE?

  The landing page is designed for the paid traffic like google ads     and Facebook ads to generate more leads, conversions, and clicks; whatever     the objective of the Advertiser Landing page helps to stimulate the customers to take     the exact action.

 WHY DOES A LANDING PAGE DRIVE MORE ATTENTION COMPARING TO A WEBSITE?

 WEBSITE

  When the consumer clicks on the given link they are directed to the     website.

  There has been a lot of information and selling products on the     website, which confuses people to take the correct action and drives less     attention.

  The chances of getting a higher bounce rate are possible by using     websites for business conversions.

 LANDING PAGE

  When the buyer clicks on the given link; they directly lead to an     exact page which talks about the single product; there is no exit point     for the consumer to escape.

  The landing page easily grabs the consumer's attention; compared to     the website, the chances of getting conversion are higher on the landing     page.

  There are two types of landing pages; I address you some     fundamental outlines about the types and important metrics of landing     pages, 

     TYPES OF LANDING PAGE

 ·       SQUEEZE PAGE 

  SALES     PAGE

  THANKYOU     PAGE

 WHAT IS A SQUEEZE PAGE?

 ·       A squeeze page is a type of landing page, the entire page talks about the single product which you’re promoting or the page which you’re created to drive and attract the customer to make aware of your product.

 OPT-IN PAGE OR SQUEEZE PAGE

  An opt-in page is a type of squeeze page; where we collect the data     of consumers and drive the attention of users by giving offers and free     elements.

  The opt-in page talks only about the offers and freebies; users     can’t buy on the opt-in page, The opt-in page is structured only for     collecting data.

 SALES PAGE

  Sales Page is a type of Landing page, The entire role of the sales     page talks only about the sales.

  On the sales page, we shouldn't collect the data of the haggler.     The existing option is for the user to make the payment buy your product     or exit from the page.

  If you’re selling a particular product create one sales page,     rather if you’re selling multiple products, create a separate sales page     for each product.

  We can make good revenue by segmenting each product in different     sales pages.

  Creating a Sales landing page makes a good number of conversions to     business and service providers.

 THANK YOU PAGE

  Once buyer entered their data or made the payment, They have been     directed to another page by saying thank you that page is called as thank     you page.

  From that thank you page, you can give the freebie and offers     whatever you promised to the buyer.

  Give the thanksgiving note to the buyer that gives good credibility     for your business or services.

  Creating a thank you page is an important one in the marketing     funnel. Here we track the conversions by pasting the conversion pixel HTML     code inside on our thank you page. 

  This gives an exact metric about conversions, people who had     visited our Thank you page have been considered as a conversion, by     creating the Thank you page every conversion has been easily tracked we     can use analytics tools to view the insights about conversions.

 WIREFRAMING METRICS NEEDS TO BE FOLLOWED IN A LANDING PAGE

 COLOUR

  Choose a color for the Landing page; a lot of color psychology     palettes are available in google search.

 TOOL

  Choose the Landing Page builder tool, lot of tools available in the     market, scroll down to know about the Landing Page tool,

  Swipe pages

Click funnels

Unbounce

Instapage

  Swipe pages are less expensive, while compared to all other landing     page builder tools; for just practicing prospects use swipe pages.

  If you need a good UI/UX to make the best Landing page for better     conversion go with the remaining tools.

 SECTION FRAMING

  Create a minimum of 5-8 sections while creating the Squeeze Page or     opt-in page.

  Create a minimum of 12-14 sections while creating the sales page. 

 CONTENT FRAMING

  Don’t use a lot of information and a lot of sales products on a     single page that confuses the user to take action.

  Don’t give very little information about the product on your     landing page that doesn’t create trust determinants on your consumers.

 Ø  The chances of getting a higher bounce rate on your Landing Page are possible when you don’t follow the given above metrics.

       MOST IMPORTANT METRICS TO CREATE A BEAUTIFUL CONVERSION LANDING PAGE

 RELEVANCY

  Make your Ad or social share message relevant to the Landing page     URL, The given message in the Ad and details inside the landing page are     need to be relevant.

  This is a very important metric you need to consider if you want to     make a good conversion.

  HEADLINE & SUB-HEADLINE

  Keep your Headline and Subheadline more unique; grab customer     attention at the beginning segment on your Landing page.

  Add the most important information in the description at the first     segment on your landing page.

 Ø  This grabs the customer's attention; This Hook carries out the browser to read the entire landing page.

  Use swiped. co, amazon books, pepper.ai for headlines, take reference for     headlines from these online tools, and rephrase the headlines relevant to     your business.

  Use pepper.ai, nichess for     better descriptions.

 CTA

  Keep your CTA highly visible at the first segment; based on color     pyshocology, Frame the button color in contrast and furnish a bright CTA     text to drive customer attention.

 IMAGES & VIDEOS

  Use limited HQ images to grab the buyer's attention; using images     and videos yields perfect aesthetics to our landing page.

 REMOVE DISTRACTIONS

  The landing page focuses on a single conversion goal; minimize     other distractions, don’t direct the user’s to another page by adding     external links.

  Don’t give additional CTA’s to other products. The Landing page     works better alone when you didn’t make many distractions on your page.

 DETAILING

 ·       Use more detail about the product, give clear and unique compelling information about the product.

    BENEFITS

 ·       Give beneficial details about the product; add the pros of your product, create interest in customer's minds.

 OFFERS AND FREE TRAILS

 ·       Create desire on the user’s mind by giving offers, free trials, bonuses, and coupons; by giving added benefits, people start to give more engagement on your page.

 TESTIMONIALS & REVIEWS

 ·       Add the testimonials and reviews given by your existing customers that create more desire for the new user to buy your product.

 FORMS AND PAYMENT GATEWAY

 ·       Keep your Lead Generation forms and Payment gateway’s simple and unique add captcha if possible to avoid spamming.

 RECALL

  Add HQ images in another segment on your landing page with good     photography; use different images to get the attention and for recall.

  Add the CTA again at the end segment on your landing page most of     the users take the action after reading the entire elements on your     landing page.

 THANKYOU PAGE

  Create a Thankyou page integrate the final URL with a Sales Page or     Squeeze page; it’s used to track the conversions for your business. 

  Having a Thank you page is a good gesture strategy to retain your     customer and it creates a trust factor on buyers.

  On the Thank You page add another product image; chances of getting     another conversion is higher when you add another product in the Thank you     page, or just place a Thank you phrase in your final URL submission.

 Ø  Follow all the important metrics these are proven experimented norm followed by all the Landing Page experts, create the best Landing Page for your business, scroll down we discuss deep sight about Automation;

 AUTOMATION

 WHY AUTOMATION IS ESSENTIAL?

  Automation is the entire backend process; it keeps your business to     stay connected with your existing customers without human intervention.

 BENEFITS OF AUTOMATION 

  Automation saves time; we can able to be more productive and keep     focusing on other important work.

  Automation drives you more money; to maintain the CRM with your     existing customers, you can automate your offer announcements and new     arrivals announcements via text messages and emails.

  The margin of error is less in Automation; once you automated with     correct logic. The flow continues forever unless you make any changes in your     Automation progress.

  AUTOMATION TOOLS

  PABBLY CONNECT

ZAPIER

INTEGROMAT

INEGRATELY

 Ø  Pabbly connect is less expensive compared to other tools; Zapier has a huge market many of the organizations and institutions using zapier tools to automate their entire process;

 Ø  For the practice purpose or if you’re into a small business use Pabbly connect to automate the entire process,

 HOW AUTOMATION WORKS?

 ·       Automation is contact between the apps to take the actions, we commanding the apps to take this action after this trigger happened.

 ·       Based on Trigger and Action whole automation occurs;

 What is Trigger?

 ·       A trigger is an event that takes place when someone fills the form or when someone makes the payment.

 ·       The trigger is also called a webhook; a Trigger is a primary part to drive action on Automation; Based on the trigger every Automation befalls at the backend for business.

 What is Action?

 ·       An action is an event that takes place after trigger; when someone submits the form or makes the payment, The Action starts sending continuous Thank you messages and emails.

 Ø  The data we are collected in the trigger event; Feed the data of the consumer in the action event; if the condition meets success action event takes place in the right way.

 METRICS NEED TO BE CONSIDER ON THE AUTOMATION DASHBOARD

 WORKFLOW

  Based on the pabbly automation dashboard; if a trigger occurs you     can able to add an ‘n’ number of actions, for example, you can send the     emailers, SMS messages, Whatsapp messages, IVR calls.. etc. These all come     under one workflow.

 WORKFLOW= TRIGGER + NO.OF. ACTIONS.

      WHAT ARE TASKS?

  Pabbly automation charges you based on the number of tasks consumed     on a single workflow.

  The trigger is not gauged under the tasks section, only action must     be considered in the tasks section. 

  Total No of actions consumed under one workflow every single action     has been considered as a task. 

 The highlighted things have been considered as tasks except for the main element trigger; How many actions that you’re created on your Automation dashboard every action has been considered as a task.

 HOW DOES PABBLY AUTOMATION CHARGE?

  Based on the tasks that you’re burnt on the Automation dashboard     you need to pay that amount to your respective Automation tool.

  Pabbly gives up to 100 tasks for free; make use of it for practice.

  AUTOMATION ACTIONS FOR BUSINESS & SERVICE PROVIDERS

 Ø  Once you receive the data from your landing page; you can create multiple actions in your automation dashboard to attain customer belief.

 NEXWEAVE

 ·       You can send the personalized image of your products to the consumers by using the nexweave.

 EMAIL

 ·       We can able to send multiple emails and personalized emails using images, nexweave generates your link for the personalized images; integrate the nexweave URL in the email body and send personalized images, by default on Gmail we can send 200 emails per day.

      DELAY OPERATOR

 ·       If you’re selling a product on the weekend or the product is been related to seasonal sales, you can use a delay operator to schedule the emails from the start date to the end date to educate your audience about the product.

 ·       You can schedule your email according to the days, hours, weeks, months.

 SMS MESSAGES

 ·       Using SMS messages we can directly land into people's gadget inbox; For sending the SMS messages we have to do some paperwork and DLT registration approval. The Indian Government made strict guidelines for SMS messages, it’s hard to get approval for SMS messages.

 WHATSAPP MESSAGES

  Using WA API we can able to send Whatsapp messages to the customer.

  If you have the customer's Whatsapp number data we can able reach     their WhatsApp inbox; if not we can’t, But there are some terms and     requirements for sending Whatsapp messages. 

 Ø  Your number needs to be old; at least the minimum age for your mobile number would be 2 years.

 Ø  If you send 1000 messages, you need to get 500 replies in the favor.

 Ø  If people start blocking you or reporting on your number your whats app number gets blocked it's very hard to retain the same number at least it takes 6months to retain the number; otherwise, forget the existing number.

 GOOGLE SHEETS

 ·       You can drive the customer data directly into the google sheet, whatever the information you’re collecting from your customer you can able to see all the customer data in google sheets by using Automation.

 CREATE OWN CRM (Round- Robin Lead Assignment)

 ·       If you’re having a huge number of teams working behind you on the business process.

 ·       You can send the customer data to your team by segmenting the works for each team member in different spreadsheets and sheets; without human intervention, we can automate the manager work.

        NUMBER FORMATTER

 ·       Number formatter works on the given input, based on the team strength we have to set the incremental value and final value.

 ·       EX: For your business, three members were working on your team you have to use Number formatter in action event increment the initial value by giving 1; set up the final value by 3 it automatically resets when the data receives the sheet 3; it again start feeding the data from sheet 1.

 ROUTER

 ·       Next Use Router in action add the route according to your team strength if your team strength is up to 3 members use 3 Routes.

 ROUTE-1

 ·       Go to the route setting rename Route-1 if you want; enter the final value by 1 equal to 1 once you feed this data click save, the conditions will show success. Add the google sheets choose the spreadsheet and add it to sheet-1 because we want to route it for the first team member.

 ROUTE-2

 ·       Go to the second router and give the final value 1 equal 2 because we are routing the data to the second sheet; when you feed this data click save.

 ·       The condition will show false; no issues start adding it to the google sheet you have to choose again the spreadsheet and choose sheet-2 because we want to route it for the second team member.

 ROUTE-3

 ·       Go to the third router and give the final value 1 equal to 3 because we are routing the data to the third team member; again it shows the condition is false.

 ·       Don’t worry add the google sheets and choose the spreadsheet and sheet-3; because we want to route the data for a third team member.

 Ø  Close and save it, just go and fill the form for testing purposes your all the data has been captured one by one to each sheet. This is called Round-Robin Lead CRM management.

 Ø  Many companies use RR-CRM for privacy objects they don’t want to share their credentials and payment details with the team members; for their isolation, they do RR-Lead CRM also for the time-consuming process they use RR-CRM.

        GMB REVIEWS 

 ·       On GMB reviews we can able to send automated replies for local businesses to maintain the Online Reputation; you can entirely automate the process from 1-5 stars; based on the stars received we can automate the replies.

 ·       For GMB reviews you have to choose the trigger event as GMB; connect your GMB account.

 ROUTER

 Ø  Choose the router in action event add up to 5 routes because in google star ratings is up to 5; so we have to create 5 routers.

 ROUTE-1

 ·       Choose Route-1 settings to edit the name if you want; click on Route-1, choose star rating 5 equal to 5 save condition, it shows success; again you need to create an action event called (create reply) under the Route-1 connect with your GMB account and save; feed your reply for the 5-star review and save.

 ROUTE-2

 ·       Choose Route-2 settings to edit the name; click on Route-2, choose star rating 5 equal to 4 click save, the condition shows false no concerns; create action event choose (create reply) under Route-2 connect with your GMB account and save; feed your reply for 4-stars reviews and save.

 ROUTE-3

 ·       Choose Route-3 settings to edit the name; click on Route-3, choose star rating 5 equal to 3 click save, the condition shows false; create action event choose (create reply) under Route-3 connect with your GMB account and save; feed your reply for 3-stars reviews and save.

 ROUTE-4

 ·       Choose Route-4 settings to edit the name; click on Route-4 choose star rating 5 equal to 2 click save, the condition shows false; create action event choose (create reply) under Route-4 connect with your GMB account and save; feed your reply for 2-stars reviews and save.

 ROUTE-5

 ·       Choose route-5 settings to edit the name; click on route-5, choose star rating 5 equal to 1 click save, the condition shows false; no problem create action event choose (create reply) under route-5 connect with your GMB account and save; feed your reply for 1-star reviews and save.

 Ø  Go to the GMB account and share the review form with your friends and ask them to rate for different stars your automated replies pop up once they start giving reviews for your business.

 Ø  One and two stars are very poor reviews we need to reply manually that’s the best practice; because in GMB we can’t able to delete the images and reviews.

 Ø  To Maintain the online reputation for your local business reply to the poor reviews manually don’t automate the review for 1 & 2 stars.

 Ø  You can’t able to understand the entire Landing page aspects and Automation progress without implementing. Work and practice on the free trial to make one best landing page for your business, take the entire article for your reference, and have strong theoretical knowledge in the technical process of Landing pages and Automation.

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10 Best hacks Why Landing Pages & Automation are essential for business?

Types of landing pages 1.Squeezepage 2.Salespage 3.Thankyou Page Automation works under basis of 1.Trigger 2.Action

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Ultimate SEO step-by-step guide for beginners

Following SEO steps evey beginner should consider before implementing 1.Technical SEO 2.On-page SEO 3.Off-page SEO 4.Google My Business 5.Site Audit

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Ultimate SEO step-by-step guide for beginners

Following SEO steps evey beginner should consider before implementing 1.Technical SEO 2.On-page SEO 3.Off-page SEO 4.Google My Business 5.Site Audit

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SEO FOR BEGINNERS

·       SEO is not an immediate process that ranks you immediately at the top of the search results; it requires commitment towards the work, set a clear goal towards the line.

 ·       Practice as much as perfect until you became an expert down the line, keep research and show your best compared with competitors; you must have a passion for SEO to execute the progress. Finally, patience helps you get the desired results. As we discussed before, SEO is not an immediate process. Patience is the key to achieve success in the SEO module. Let's learn together about search engine optimization techniques,

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10 BEST CONTENT WRITING TIPS FOR BEGINNERS- STEP BY STEP GUIDE

proven content writing tips for beginners 1.Formatting 2.Axing 3.Deciding your tone 4.Defining your Niche 5.Keyword Frequency 6. Consistency 7.Sketch an Outline

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10 PROVEN CONTENT WRITING TIPS FOR BEGINNERS - STEP BY STEP GUIDE

INTRODUCTION:

 Content writing is an art & creativity, still don't you know, How to write perfect Content? Easy-peasy, I give some fantastic content writing tips for beginners to improve their writing skills. Content writing is up to educate the audience; by writing eye-catchy attention-grabbing tense access the reader's mind to take immediate action; Content communicates with your audience via writing excellent sentences in your blogs or on the social networking description. Follow the upcoming content writing formats, accomplish and nurture your content writing skills, and it will help you to add more value to your article.

 1.DEFINING YOUR NICHE

 ·       Before you start writing the content fix with your Niche, based on your Niche, you need to register your Content that should satisfy your Niche and be related to your audience. This is a very base content writing tip for a beginner.

 2.KEYWORDS FILTER

 ·       Come up with the proper sense of keywords relevant to your Niche. Before start writing the Content, search for the phrases user's most searched for; choose the low competition keywords with high demand. Pick 5 to 10 keywords integrate those keywords in your articles.

 3.DECIDE THE CONVEYING TONE

 Ø  Narrate your Content in a different tone

 FIRST-PERSON NARRATIVE

 ·       The first-person narrative is about describing yourself, sharing your feedback, real-time experience, and giving reviews for what you had experienced in the past. Use (I, WE) terms to write the article in a first-person narrative tone.

 Ø  Example: Bloggers and Reviewers use the First-person communicative tone.

 SECOND PERSON NARRATIVE

 ·       Second Person narrative describes the products or services you're selling, Detailing the advantages and disadvantages of the products, educating the audience about your products or services. Use (You) term to write the article in a second-person narrative tone.

 Ø  Example: Business owners or service providers uses a second-person narrative tone to up-sell their products.

       THIRD-PERSON NARRATIVE

 ·       The third-person narrative speaks about others' achievements, drawbacks, and gossip about whatever went viral on the market. Whether it's a good or lousy contrivance, we can talk about that activity. Use (He, She, It, They) terms in your article to write the article in a third-person narrative tone.

 Ø  Example: News articles, Media articles, Movie reviewers.

 4.DECIDE COMMUNICATION STYLE FOR YOUR BLOG

 FORMAL:

 ·       If you're Writing any technical blog for industries or writing any new articles for your business or services, your approach and writing style should be Formal. This ethical way of approach helps to convey and compromise your target audience to take immediate action.

 UNFORMAL:

 ·       If you're writing any non-techie blogs apart from the ROI mindset, you can write any new articles up to your mindset or the Niche that you're trusting very confident and unbreakable. That gives more engagement to your blogs and grabs more unique visitors to your site.

 5.TITLE FRAMING:

 ·       The title is the crucial factor for all blogs to increase engagement for our page. Title framing plays a hugely significant role in CTR. Play with your title before you publish a blog post. Every reader should have an eye on the title so every content writing beginner be much focused on title framing; Your title must have these significant elements, 

 Ø  Magical words + Keywords + Powerful/Emotional words.

 6.SKETCH AN OUTLINE:

 ·       Before we start the content writing, Frame an outline for the article to keep engaging the audience throughout the article, The below elements need to consider in the blog article writing,

 Ø  INTRODUCTION

 Ø  BODY

 Ø  CONCLUSION

         7.INTRODUCTION

 ·       Make one good attention-grabbing introduction before start explaining the article in detail. Once you grab the attention and exaggerate the audience's problem in sentences, then give a solution to their problems. Make one clear CTA at the end of the content description. The universal formula for writing perfect descriptions is called an AIDA. Implement the AIDA strategy in the introduction for your blog posts and integrate the AIDA in social media descriptions for your business or services. One of the best-proven writing strategies followed by the entire universe is called the AIDA method. Make one perfect good description using AIDA is up to your creativity and content lineup tactic.

 8.BODY

 ·       The body of the article is like furnishing the aesthetics of the entire article. Break the paragraphs, use subheadings to the side topics, use more images as many possible this creates the desire in the accessor's mind to read the entire article. The body is the main element to reduce the bounce rate on your page. 

 Ø  NOTE: The requisite element for every content writing beginner needs to look at these above content writing formats.

   9.CONCLUSION

 ·       A decision will summarize what the reader learned from your writing and how they benefitted from your blog. If the reader not gets satisfied with your Content, you can rearrange some aspects of the article according to the reader's review perspective or come back with some other good blog article.

 Example:

 Ø  Ask a question to the reader to leave a comment or react to your post.

  10.CTA

 ·       Give clear CTA at the end of every article that increases your social score and share links to your own referring page that gets more visibility to your re-directing page also for your social media profiles, This drives more engagement to your referring page and social networks, must needed element every content writing beginner need to consider it in blog article writing format.

          STEPS NEED TO BE FOLLOWED IN CONTENT WRITING

 11.FORMATTING THE ARTICLE

 ·       Format your article with the following upcoming sections. Formatting helps us to candle up the article more for reader convenience without any obstacles,

 a)    BREAK PARAGRAPHS

 ·       Break your paragraphs. Don't make longer paragraphs in writing that create lazy dopamine on the reader's mind to finish the entire section; Segment each paragraph section-wise, which can easily occupy the reader to look after the entire article.

 b)    AXING

 ·       Ax your article after completing your Content. Proofread your article twice or thrice to find mistakes and irrelevant lines accumulated on your writing, remove all the unrelated sentences and unwanted phrases. Also, make sure your essay needs to perfect with the extracted sentences, and prioritize keywords frequently while axing the entire article.

 c)    KEYWORD FREQUENCY

 ·       Frequently split your keywords; don't stuff your keywords inside the article that makes some annoying over do's while reading the article. Split up your keywords according to the words count for 200 words. One keyword is suggested. Put LSI keywords in your writing to overcome the Keyword stuffing.

 d)    IMAGES

 ·       Images play a significant role in blog articles. We can explain most sections without words by using the images, in return we receive more engagement rate to our blog post. Use images in your blog articles that are related to your Content. If you're not good at creating images, outsource the ideas for designing or if you're looted the other creativity, give the credits to the original creator.

 e)    BULLET POINTS AND NUMBERING

 ·       Step down your paragraphs using Bullet points and Numbers, line down the essential points put numbers for your subheadings. That creates a beautiful appearance for your article. It's the most innovative way to make the reader engage with your blogs.

 f)      CONSISTENCY:

 ·       Maintain consistency throughout the article; Content detailing which you're implemented on the first segment of the blog needs to be in the remaining every segment of the article. Every single detail needs to maintain consistency throughout the entire article. Don't make an uneven segment that gives more bounce rate to your page.

 Ø  Follow the metrics and standards; these were proven and standardized blog article writing format; also, it has been the verified tactics to acquire and engage your audience via content writing.

 FAQ:

 1.WHAT IS CONTENT WRITING?

 ·       Content writing is an art; it accesses the reader's mind to take immediate action. The content writing creativity is up to educate the audience and conveys your message via writing unique Content.

 2.WHAT IS A KEYWORD?

 ·       Any word you searched on the internet to get a specific answer on the search engine is called a keyword.

 3. WHAT ARE ALL THE TYPES OF KEYWORDS?

 ·       SHORT-TAIL KEYWORD

·       MID-TAIL KEYWORD

·       LONG-TAIL KEYWORD

·       LSI KEYWORD

 SHORT TAIL KEYWORD

 Ø  The word that contains a single term or a single phrase is called the short tail keyword. This keyword gives many broad search results to the users to discover lot more results according to their query.

 EXAMPLE: Non-Veg food

 MID TAIL KEYWORD

 Ø  The word that contains more than one single term or single phrase is called the mid-tail keyword. This type of keyword gives slight broad search results to the user's query.

 EXAMPLE: Non-Veg food Restaurants.

 LONG-TAIL KEYWORD

 Ø  The word that contains a long phrase in the search query is called the Longtail keyword. This keyword gives exact search results to the users to get specific information about the searcher query.

 EXAMPLE: Non-Veg food Restaurants in Chennai.

 LSI KEYWORDS

 Ø  LSI Keywords stand for LSI- (Latent Semantic Indexing).

 Ø  The words which are related to the primary keywords are called the LSI keywords.

 EXAMPLE: NON-VEG FOODS ( PRIMARY KEYWORD )

 Ø  Chicken, Mutton, Prawn, Crab

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11 Best Effective Social Media Advertising Techniques in 2021.

Best proven effective strategies for social media advertising in 2021, every simple explanation sectioned in Dashboard level go and find the best way to optimize your Ad strategy

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SOCIAL MEDIA ADVERTISING TECHNIQUES IN 2021

Nowadays, the organic growth in social networking platforms is completely dead because of social media advertising. The cost-effective, well-optimized, and attractive ads only get more quality leads from the target audience. First, you need to understand the basic concept of the advertising dashboard.

 The very basic thing you need to know before running the Ad you must have a page to publish the ad create a new page based on your business then run an Ad related to your business, give the mandatory trusted details in your social media page that creates trust factor among the audience.

 Here I give you some amazing social media advertising techniques that work wonders in 2021. Scroll down,

 Structure of Dashboard:

Campaign

Ad set

Ad

 The above-mentioned three-level sets are common in every social media advertising dashboard. First, we need to figure out the advertising objective to implement the three sets, Scroll down to get brief information about the best optimization techniques for Facebook and Instagram ads in 2021.

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15 Best content ideas for social media in 2021 - Definitions

Best Content ideas for Social Media in 2021 for Business and Social Media influencers with definitions in 2021. 1.Invest in long haul 2.Number based post 3.Go Local

Check here to know more about social media content ideas for business in 2021.

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List of content ideas for social media:

1.Invest in the long haul

2.Make longer videos

3.Number based series

4.Go local

5.Create emotional content

6.Crossword

7.Different types of videos

8.Co-create content

9.Strike an emotional chord

10.Follow trends

11.Testimonials

12.Encourage for CTA

13.Convert your blogs into the post

14.Create listicles

15.Conversational

Definitions for each elaborated in this article click here to get know more about content ideas for social media.

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Top 9 best proven social media content bucket strategies with examples 2021

List of best social media content bucket strategies with examples 2021, follow the content ideas to get more followers and reach the top booming social media platforms.