1. Image Layout and Readability
The current layout places the visuals (Fig 2 and Fig 3, the Instagram post examples) before the discussion of the quantitative data (Fig 4, the bar chart), which is highly effective.
Placement of Examples: Placing Fig 2 (the product reel) and Fig 3 (the engagement screenshot) right next to the opening text grounds the analysis immediately, showing the audience what a "Pop Culture" post looks like and how it performs (14 likes, 6 comments, 2 shares) before you dive into the aggregate data.
Direct Illustration: This structure follows a great rhetorical flow: Example, then Data, then Conclusion. The initial images show the "why" (tying to Taylor Swift's movie finale), which exemplifies the "Pop Culture" strategy.
Comparative Measure: You explicitly state that this layout works because the comparative measure directly shows "how genre communicates with its Target audience".
Cons (Potential for Confusion):
Fig 4 Title/Metric: The most significant issue is not the layout, but the readability of Fig 4. The chart is visually separated by the body text, and its unlabeled bars (dark vs. white) make it hard to quickly read and link the high bar to the analysis text. See suggestions below for fixing this.
2. Effectiveness of the Bolded Statement
The statement at the end of the analysis section: "This comparative measure directly indicates how genre communicates with its Target audience" is a strong and effective choice.
Tying the Argument Together: Yes, the bolded statement works well because it serves as an explicit bridge between the preceding data (how "Pop Culture" dominated and "Wellness" failed) and the ultimate Conclusion about content strategy. It re-centers the entire discussion on the rhetorical goal—communication—rather than just the raw numbers.
Directness: By making it bold, you force the reader to recognize the section's core analytical finding, which validates your later recommendations (e.g., establishing a balanced content structure).
Focused Suggestion for Directness
The layout is good, but the readability of Fig 4 is the weakest link.
Action: Add a Legend to Fig 4.
Suggestion: Since you compare "likes and comments", you must define the bars. Explicitly state what the dark bar represents (likely Total Likes) and what the white bar represents (likely Total Comments) directly below the graph.
Fixing this ambiguity will allow the reader to connect the dominant Pop Culture dark bar (around 1200) to the text, making your argument even more direct and powerful.
