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The total area of solar panels it would take to power the world, Europe, and Germany

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"In just six hours, the world’s deserts receive more energy from the sun than humankind consumes in a year. (x)

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Were in love don't you know? We've only know each other 2 weeks and I've already made a best friend she's my bestie and history buddy and were now in love 💛💙💜💚❤️💗💓💕💖💞 #unilife #drunk #wearebrookes #bestfriend #inlove #mnb

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Heroes Journey - Attack the Block

Status Quo - Hoodies rule the estate

1. Call to Adventure- aliens land on Earth

2. Assistance - Baseball Bat

3. Departure - more aliens landing

4. Trials - arrested for mugging

5. Approach - Running from aliens

6. Crisis - setting the flat on fire

7. Treasure - Moses hasn't died

8. Results - Block has been saved

9. Return -  being arrested 

10. New Life - Hero to the people on the block

11. Resolution - Sam supporting Moses from being arrested

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Representation of Youth

Representations of youth are shown negatively in Harry Brown and Attack the Block. The youth are seen as a hyperbolised stereotype of a chav, derelict, disruptive and desperate. The characters in Harry Brown aren't shown with much depth but they all fall into the same category of being disruptive towards society. This is also shown in Attack the Block in the opening sequence of the mugging which represents youth as petty criminals and have not realised the intensity of the real world. Harry Brown represents the youth as a much tougher criminal, involving themselves in murders as well as muggings which shows them to a stereotypical youth, one that uses violence to solve problems, takes drugs and steals for money rather than earns it. This is shown during the riot scene in Harry Brown, using violence to the extreme and working against the police, another stereotypical characteristic of a chav that has been greatly exaggerated. This is shown in real life circumstances during the London Riots when the youth as a collective were represented negatively and were targeted by the government and the public and were all seen as a hyperbolic chav, up to no good and causing trouble without a purpose.  Harry Brown shows the youth as a polar opposite to the elderly who are all depicted as fragile and frail, people who can't defend themselves against the youth of today. 

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High Concept Films

High Concept films are films with a simple plot that doesn't gain much depth, examples of this include, Fast and Furious, Die Hard, Grease, Pirates of the Caribbean or Freak Friday. Speilberg defines high concept films as a plot that can be explained in 25 words or less.

http://uk.movies.yahoo.com/box-office/

High concept films are a large part of the highest grossing films of the past week, this is because the plot lines are easy to follow and generate a larger audience, this is also down to the stars involved as each star involved in the films are often tied to a certain genre such as 'Olympus has fallen' starring Gerard Butler who is mainly associated with high concept films (300, Law Abiding Citizen)

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Case Study

The Kings Speech

 What type of film is it? 

The genre of the film is described as a historic drama or period drama so whilst being authentic it had to combine regal qualities whilst still capturing Britain at that time.

How is it marketed?  Does it use Reviews, Posters, Trailers, Websites, TV, radio, phones, freebees, competitions, tie ins, Does it have a USP? Have some examples to use in your answers.

The King's Speech used viral marketing to draw attention to the film - and it proved just as effective. The posters used to advertise the film had a simple message and was clear with it messages without giving very much away.

The film was shown at:

·        Telluride Film Festival

·        Toronto International Film Festival

·        Mill Valley Film Festival

·        Hamptons International Film Festival

·        London Film Festival

·        Leeds International Film Festival

·        AFI Film Festival

·        Bahamas International Film Festival

·        Dubai International Film Festival

  The film was made just in time to enter it into several film festivals

  Who are the targeted audience/audiences?

 The target audience for The King's Speech has a lot in common with its other target: the members of the Academy, who are set to cast their ballots for this year's Oscars.  As The King's Speech was not a mainstream film but instead an independent and art house film, it relied on the reviews on the film at the various film festivals that it was entered in. Due to it's excellent reviews at the events, there became a general buzz of excitement, and the film went mainstream.

Does it use the film’s stars to sell the film? How?

The films stars include Colin Firth, Geoffery Rush and Helena Bonem-Carter. These stars have all had roles in the past included in British cinema which influenced their involvement in the films and the effect they have on a potential audience.

  What is the main narrative image of the poster?

 The posters are very clear and simple and gives very little away. The words are all in capitals, which again, draws attention to it and suggests that what is being said is important. The poster shows the main character, looking straight at the camera, addressing an audience, which reflects the main focus of the film- overcoming his fear of addressing his public. This adds emphasis by creating a tenser atmosphere. The text reflects one of the ‘Keep Calm and Carry On’ posters used at the time of the film which also reflects how the film wished to be portrayed as a regal film.

  How does the film’s trailer sell the film/ what does it emphasis?

The trailer of the film shows the journey of the main character. The poignant music played in the background adds to the tension and drama essence of the film. The emphasis is on

Who is/are the Production Company.  Are they British/American? Big/Small?  Do they make similar films? Does this influence the marketing of the film?

UK Films Council and The Weinstein Company.

The Weinstein Company – The Artist

UK Film Council – Robin Hood, Harry Potter and the Deathly Hallows

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Understanding Film Making

1.    The Idea – the inspiration from materials around us and the people involved, this includes the producer, director and writer coming together to create a pitch

2.    Development Finance – this is the stage where you go from pitching the project, to how the film will be financed, it can be from production companies, public investment, private finance or television industries

3.    Script Development – the development of the script involves the writer who must have a draft for the company funding them, then the draft changes when produced to the production company

4.    Packaging – this involves deciding how the film will be made, which involves heads of departments coming together to make this decision, this leads to a detailed budget and production schedule for the film

5.    Financing – This includes attracting investors and selling them the product, the film.

6.    Pre-production – this is the process of how the film will be made, in detail, including hiring actors, creating a storyboard, production design and planning for special effects

7.    The shoot – the struggle to keep on schedule and budget starts, involving cameras, lighting and sound, acting and special effects, this is the creating of the idea

8.    Post production – This starts during filming when all the scenes are put together in sequence, then sound, effects, colour are all added before creating the final cut

9.    Sales – starting with selling the film, this develops into a trailer that is shown as advertisements and could also be shown at film festival screenings to sell the film more

10. Marketing -  Marketing involves knowing the audience and promoting the production using the media and press before selling the idea to exhibitors and making a deal to screen the film

11. Exhibition – starting with premiering the film and screening at cinemas the film then takes in its revenues and distributes its money

12. Other Windows – including selling the film as DVDs or showing it on flights, broadcasting it o television and possibly creating a game. This can involve the film being reshown in the future

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The British Film Industry

Who are the BFI and what do they do? 

British Film Industry, the british film industry fund films in the UK with an £18 million fund where 10% of the pitches made to them become films and are funded

What are the other companies that focus on film funding?

 Film London has a £4000 funding available for films in London, mainly focusing on short films the other is Creative England, holding a budget of £490,000 for grants for their expanding projects

What are the alternate means of funding for British films?

  Private Finance such as bank loans or Television funding such as Film4 and BBC Films 

What does the British Film industry do to benefit the country?

 It promotes cultural life and diversity at an international stage, it brings tourists toBritain and provides 100,000 jobs every year

In terms of Box office success and audience response how has British film been received over the past few years?

 The box office and audience response to british films has progressively grown over the past few years, charcaterising it as a 'Golden Era' every year there are more and more British Films entering the top 10 grossing films of the year and climaxing in 2011 by the top 3 grossing movies of the year all being British productions

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Audiences and Producers

1.    Why you think people go to the cinema and what is on offer

People go to the cinema for the experience and the difference to a simple viewing at home. At a cinema the seats, the food, the screen it’s all so much bigger and better than sitting at home. The action is bigger and the sound is louder. People also go to the cinema as this is the first place to see a new release, before it is available anywhere else.

  2.    Where you think the money comes from to make the films

I think that the money for films comes from loans and funding from patrons that have a genuine interest in the premise of the film and want to see the project become a reality.

  3.    The types of film advertising that you are aware of

Advertising for films can include television trailers, billboard posters, radio transmissions, trailers in the cinema, and word of mouth from all these methods.

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Key Concepts within Film

Hollywood vs. Britain- This is the idea that there are contrasts between British films and Hollywood films. We often see a larger budget given for Hollywood films and are often given a polished finished as opposed to British films which usually show a grittier side.

  Heroes Journey- The journey that our main character goes through to accomplish his task and carry out his mission.  We see this within Harry Brown as his journey unfolds to create a ‘state of equilibrium’ by the end of the film.

  Biblical Allegory- A symbolic message within the context of religion that is used within a film. This is used in attack the block through the story of exodus by following the story loosely by this idea is reinforced by the characters name, Moses.

  Ideology- An ideology is a term for a group of ideas surrounding one main idea, which is the focus. In Attack the Block this could be the idea of teenagers and crimes involving youth. The ideas would be the sub focus of this theme.

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Social Realism

Social realism refers to the work of painters, printmakers, photographers and film makers who draw attention to the everyday conditions of the working classes and the poor, and who are critical of the social structures that maintain these conditions. While the movement's artistic styles vary from nation to nation, it almost always utilizes a form of descriptive or critical realism.

  The key characteristics of the Social realist Genre are the realistic setting, realistic events and situations, hard luck, working class heroes, economic hardships, life struggles, gritty style and believable filming techniques.

  Aspects of Social realism can be seen in "Attack the Block" through

the use of youth portrayed negatively and is shown in a realistic British setting with working class heroes. It also shows an aspect of life struggles and shows gritty stylistic filming.

  In terms of Micro elements the aspects of Social realism can be seen in "Attack the Block" through the colouring of the film is dark and gritty which portrays the emotional tone of the film. 

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The Youth of Today

NEGATIVE: http://www.telegraph.co.uk/women/womens-life/9823746/Girls-binge-drinking-on-a-Friday-night-have-nothing-else-to-do.html

  POSITIVE:http://www.thurrockgazette.co.uk/news/10194514.Delight_as_our_GCSE_results_are_above_average/

  School shootings, the media, and public fear: Ingredients for a moral panic

         Recent shootings at schools around the country have resulted in widespread fear and panic among both students and parents, prompting a myriad of responses to make schools safer. Yet, empirical data suggest that despite the recent shootings, schools remain extremely safe places for children, and school violence is lower today than it was several years ago. The present research focuses on the construction of school shootings as a moral panic, with examinations of the roles played by the media, the public, and politicians in using isolated incidents (albeit heinous offenses) to support their interests. The interactions between these groups and the resultant punitive actions directed toward juveniles are discussed.

  Harry Brown Reviews

www.rottentomato.com - ‘Aggressive chavs’

  www.empireonline.com - ‘putting the smackdown on the smackheads polluting the turf he’s called home for years.’

-       ‘In lesser hands, frankly, it could have played like a tooled-up episode of Jeremy Kyle.’

  www.screenrant.co.uk - ‘Unfortunately, Harry lives in hell, or at least a close approximation of it. A resident of a decaying London housing estate’

- ‘the gang members are aggressive, arrogant, and, well

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Harry Brown

The youth are shown as criminals and their unruly behaviour is inexcusable, no matter what their crime is. The elderly are protected and never pulled up for the crimes and bad behaviour that they carry out. The elderly are shown as clean cut and innocent people that have never done anything wrong, wrong has only been done to them. The police are shown as being unhelpful, clearing up the mess that they have ultimately caused, unresponsive, seem to be made to do their jobs not that they sincerely want to help or care for anyone involved. Women are showed as completely helpless and incapable to do anything for themselves so they need these alpha males to help them and do everything for them. The males are shown as rough and aggressive, whatever their age and profession.

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180 degree rule

The 180 degree rule is a perfect example of a rule made to be broken. The rule is made to keep a camera shot clear and the storyline uncomplicated but the rule can be broken for effect. It can be broken in three different ways:

Showing the turn of the camera

Shooting on the angle axis

Showing a change in direction 

The breaking of the 180 degree rule can create many different effects in a film without giving away the storyline and usually adds the effect of eeriness. 

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Favourite Film Director

Robert Zemekis, directed: Forrest Gump and Back to the Future as well as producing others such as A Christmas Carol.