Visit Me at Parachute
Since October 2014, I’ve been working full-time as the Director of Content and Marketing for Parachute, a home essentials brand based in Venice Beach and founded by Ariel Kaye. Parachute is a direct-to-consumer business, and by simplifying the traditional retail process from start to finish, we’re able to deliver premium quality products without the higher price tag.
Beyond the dreamy bedding collections and accessible pricing, I was attracted to Parachute because it’s an eco-friendly and socially responsible company. I’ve never been interested in fast fashion or services that are not environmentally sustainable. So when I discovered that Parachute is made of 100% Egyptian long-staple cotton, manufactured in an Italian mill that’s been family-owned for 80 years, certified Oeko-Tex and packaged in reusable fabric pouches, I was impressed immediately.
Having worked as a writer and branding consultant for many years, I was separately inspired by the public’s growing interest in sleep and wellness. You spend a third of your life in bed, so your sleep experience matters! Working with Parachute has enabled me to research, create and publish content that both enhances your sleep experience and inspires your waking moments – stories that investigate various sleep trackers, educational pieces on choosing a pillow fill that’s best suited for individual sleeping habits, bedroom decorating advice from interior design experts and helpful tips on how to care for different bedding fabrics. It’s smart, it’s fun and it’s content I’d read myself – which makes all of this work extremely rewarding.
So please do check out the Parachute Blog, join us on Instagram @parachutehome, like us on Facebook and all that jazz. I don’t have much free time to post here these days, but my interests and aesthetic are very much part of the Parachute brand identity, so there’s plenty of great stuff to discover there. If you’re interested in partnering with us, please do not hesitate to reach out.
