Renzie Baluyut Online

Welcome to Renzie Baluyut's Reading List-- an online scrapbook, a collection of useful links, photos, infographics, and audio/video clips, right here on the Tumblr edition of Renzie Baluyut Online. I'm a small business owner, digital entrepreneur, independent concert promoter/producer, former FM radio executive and all-around events & marketing guy. Cheers, everyone!

[renzie]

How To Be an Industry Disruptor: What We Can Learn From Transportation Startups

How To Be an Industry Disruptor: What We Can Learn From Transportation Startups

These days it seems like Lyft, Uber, and other rideshare services are everywhere, not to mention the new scooter rideshares like Bird that people joke are taking over major cities.

These new services are what many call industry disruptors because they force an entire industry to change, like taxi services or even movie rentals with Netflix. With the case of Lyft and Uber, these have also impacted…

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Vintage Advertising Techniques, and Why It's So Appealing

Vintage Advertising Techniques, and Why It’s So Appealing

Examples of advertising date all the way back to the 16th century. Since then, we’ve seen advertising methods and techniques transform as a result of inventions like the printing press, television, and of course, the age of the internet.

And while digital reigns supreme, there is still much we can learn from vintage ads and successful campaigns of the past.

Utilizing vintage ad techniques allows…

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Some of the Best Free SEO Tools Recommended by Neil Patel

Some of the Best Free SEO Tools Recommended by Neil Patel

When it comes to SEO, Neil Patel is the man. He covers a good number of topics, including some of the best free SEO tools for small businesses.

In fact, we here at Big Country Marketing are avid viewers of his digital marketing videos on YouTube. (Yes, we’re big fans!) 

Search engine optimization is a lot of work, which is why there’s a whole ton of tools out there. As you might expect, the very…

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How To Survive Life as a Freelancer

How To Survive Life as a Freelancer

When someone tells you they work from home, are you jealous of their supervisor-less lifestyle, or do you pity their lack of 9-5 cushiness? Do you mourn for days that could be spent sipping mai-tais, or do you take solace knowing your dental insurance covers those would-be cavities?

With the world relying so heavily on the Internet as its marketplace, more and more people are turning to working…

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Got a Raise This Year? Here's What You Should Be Doing

Got a Raise This Year? Here’s What You Should Be Doing

Getting a raise can be an exciting moment. Whether it comes as a surprise mid-year or is something you’ve been waiting for with the New Year, it can be easy to let that excitement get out of hand with an expensive dinner on you out with friends or a lofty purchase you’ve been holding off on. While there’s nothing wrong with treating yourself and celebrating your raise (you totally should!) there…

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Should I Seriously Consider Making Passive Income?

Should I Seriously Consider Making Passive Income?

With a brand new 2019 in full swing, a lot of have been looking back at how we’ve done the previous several months, and one action item that commonly makes the round of New Year’s resolutions in the subject of making money.

Specifically– on making more of it.

For many, it might be about getting promoted, or switching gears to a more rewarding career. For others, it might be about finding a side…

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Succession Planning: How To Find Your Business' Successor

Succession Planning: How To Find Your Business’ Successor

Without a leader, businesses fail. For small to medium sized businesses, the loss of a leader can be a fatal blow. That’s why it’s critical for business owners to spend a good amount of time on succession planning: carefully planning for the future of their business.

What would you do if something happened to your business? What would your business do if something happened to you? Many owners shy…

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Link Building with Brian Dean: 9 Proven Link Building Strategies

Link Building with Brian Dean: 9 Proven Link Building Strategies

Today’s post is about link building strategies, and we’re fortunate enough to have Brian Dean, the main man behind Backlinko, share with us his insights and expert advice on the subject.

Now, Backlinkois clearly one of the SEO world’s biggest success stories. But before that, Brian Dean had gone through a number of failed entrepreneurial endeavors– five of them to be exact– until finally making…

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Billionaires Could Solve The World's Biggest Problems-- Here's How

Billionaires Could Solve The World’s Biggest Problems– Here’s How

Globally, society is facing massive problems that seem impossible to mend. Issues like rapidly rising credit card debt, insurmountable healthcare costs, and unaffordable real estate all lack the collective capital needed to solve themselves.

Meanwhile, the income gap continues to widen while society’s richest continue to accumulate wealth at a staggering pace. For reference, Warren Buffet rakes in

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[renzie]

Drive Sales and Customer Loyalty With Coupons

Drive Sales and Customer Loyalty With Coupons

Coupons are changing how and where consumers spend their money.

According to recent research, 90 percent of consumers use coupons in some way. And coupons have the ability to affect both short-term revenue and long-term customer retention and loyalty. For businesses, this means that integrating coupons into an overall business strategy is imperative.

To give you a better idea of just how…

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Everybody's Hustlin': Should You Start a Side Hustle?

Everybody’s Hustlin’: Should You Start a Side Hustle?

A side hustle can be defined as “any type of employment undertaken in addition to one’s full-time job,” and it’s typically freelance work that provides a supplemental income. Many people enjoy side hustles because they allow room for creativity, self-expression, and even adventure. College students and recent grads are especially likely to pick up a side hustle in order to mitigate student…

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7 Ways to Relate to Your Customer Through Personalization

7 Ways to Relate to Your Customer Through Personalization

A positive customer experience can make the difference between a good business and a great one. A happy customer, after all, will turn into a loyal brand ambassador. If your business relies heavily on referrals, happy customers will share their experience with others, helping to build your customer base. One way to improve your overall customer experience is through personalization.

Whether you…

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The Rise of Growth Marketers

The Rise of Growth Marketers

A new role has emerged in the tech industry: the Head of Growth. Quite possibly as responsible for the success of the company as the CEO, the Head of Growth focuses mostly on acquiring new customers at a compounding yet sustainable rate.

Requiring more than just a passing awareness of the marketplace, the Head of Growth has to reach deep into his bag of growth marketing tips. Even as growth…

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The 11 Types of Difficult Customers (And How To Handle Them!)

The 11 Types of Difficult Customers (And How To Handle Them!)

The way a business markets itself really influences customers and their relationship to that business. Marketing goes beyond just advertising, press releases, and other forms of mass communication – it also includes day-to-day interactions a customer has with the business in all sorts of environments. Everything comes together to shape what the business represents in a customer’s mind, and if a…

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The New Department Of Tourism Ad Showcases Filipino Hospitality

The New Department Of Tourism Ad Showcases Filipino Hospitality

Check out the latest Department Of Tourism ad that aired during the 65th Miss Universe pageant last January 30– the first of several new commercials highlighting Filipino hospitality and family values from the DOT.

The new ad campaign continues the “It’s More Fun in the Philippines” of the DOT, which aims to show how accommodating Filipinos are to tourists and visitors from all over the world.

Whe…

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The Five Most Important Digital Marketing Skills for 2017

The Five Most Important Digital Marketing Skills for 2017

Which digital marketing skills should you consider honing this year?

The industry is constantly evolving, with the introduction of new technologies, media channels, and tools every so often. In order to stay ahead of the game, your skill sets as a digital marketing professional should be on point as well.

In today’s featured article, VP of sales operations and marketing for Mondo, Gianna…

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Connect With Radio

Anytime in radio that you can reach somebody on an emotional level, you’re really connecting.

— Casey Kasem

About Casey Kasem

Casey Kasem was a noted radio personality, music historian, and actor, known best as the man behind American Top 40, from 1970 until his retirement in 2009.

He started out his radio career in 1952 as a disc jockey and announcer for Armed Forces Radio, while stationed in…

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