“Your online reputation is how you are perceived by customers online, and it is built by the experiences that individuals have when they interact with you,” shares Walter Halicki, the CEO of Reputation Maxx. “If you want to improve your web reputation, you must start with improving customer service.”When customers have worthwhile experiences with a brand, they go online to brag about that experience. They recommend the brand to their friends and families, and they leave positive reviews for the company online. Essentially, it is customers that build a web reputation for a company, and satisfied customers ensure that this reputation is positive. Phoenix reputation management firm Reputation Maxx knows that because of this relationship, improved customer service will have a positive effect on a company’s web reputation. To help these companies improve their online standing, here are some essential tips for improving customer service.Properly train staff: When the staff of a bu










