PROJECTIVE RESEARCH DEFINITION
In this post, you will find three concepts that will help you understand what this type of research is. The first two definitions are brought to this post thanks to books and online educational articles; the third definition is a definition created by us, the creators of the blog, to explain with our own words how the study is defined.
Projective Techniques are indirect and unstructured methods of investigation which have been developed by the psychologists and use projection of respondents for inferring about underlying motives, urges or intentions which cannot be secure through direct questioning as the respondent either resists to reveal them or is unable to figure out himself. These techniques are useful in giving respondents opportunities to express their attitudes without personal embarrassment. These techniques help the respondents to project his own attitude and feelings unconsciously on the subject under study. Thus Projective Techniques play an important role in motivational research or in attitude surveys. (Juneja, 2009)
This is the method of data gathering through doll play, picture interpretation or sentence completion, which can be used with both children and adults. It is used as a means to draw out the respondent’s inner feelings when a direct question is inappropriate or when the true purpose of the study cannot be revealed. These methods are open-ended and unstructured. The other method is to ask the respondent to describe other persons’ motives or attitude, which actually reflects the attitude of the respondent itself. (Sociology Group, 2019)
Projective research is used to estimate depth opinions, thoughts, perspectives, and feelings that cannot be expressed with words of the units of analysis through interviews by using different techniques such as role play, drawing, personification, among others.










