DESN1011 Tumblr Process Journal

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Week 12 - My First Design My first concept of my original theme was really tricky to create, as my mind was thinking and looking for all these awesome design, but couldn't decide which one I liked. When creating this product, I wasn't really confident with the outcome, as I felt it was too busy and too much going on. However, after the feedback I got from my class mates I understood what I needed to create and what theme would suit me when creating a product in such a short diedline. I felt the first design didn't really say anything about chocolate. MKCC is aimed at the young adult chocolate connisseur. I am a great believer in designing products that break the mould. The picture provides a temptation between the chocolate and the buyer. The colour scheme of red and yellow was chosen as a well to advertise the fiery hot chilli and the vintage noir design. The tattoo women holding the chocolate bar symbolises the desirable nature of the forbidden. Complexity bias is a logical fallacy that leads us to give undue credence to complex concepts. Faced with two competing hypotheses, we are likely to hoose the most complex one. That’s usually the option with the most assumptions and regressions. As a result, when we need to solve a problem we may ignore simple solutions — thinking “that will never work” — and instead favor complex ones. As a designer it’s easy to get stuck in a rut and keep reusing the same design solutions over and over. But the right solution for one project made be wrong for another. I discovered to step back from my design and questioned myself to creating something less complicated but good looking at the same time

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Week 10 - Designing the patterns

Design patterns provide a common vocabulary for designers to use to communicate, document, and explore design alternatives. Design patterns make a system seem less complex by letting you talk about it at a higher level of abstraction than that of a design notation or programming language.

This explanation gave me inspiration to look beyond typical western pattern designs and go for something that looks and feels different.

When designing these patterns, I decived to go with two different pattern designs. The first one is really busy and all over the place, while the last one gives a clear and simple message of the product. Displaying simple western symbols. However I still haven't decided which pattern design I'll be using for my final package.

This task was really hard for me because I feel a lack of movitation and inspiration for my design, as I feel I'm just sketching a lot of different stuff and not really thinking about what my final display is going to look like at the end.

AKA. I couldn't be bothered sketching with penicl first, I really didn't have the time and effort. I wanted to go crazy with whatever came into my mind when designing the patterns.

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WK 09 – Visual Identity Branding Vectors Logos in Adobe Illustrator and original hand drawn sketches of logos, plus font. Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. These three logos I designed displayed the same thing (minus the pain of a red hot branding iron). The following logo designs is distinctive, appropriate, practical, graphic and simple in form, and it conveys the intended message (related to the theme of the brand... the wild wild west). When creating a logo, I follow a process that ensure the final design meets the need of the criteria. Below, I listed the typical process that professional logo designers follow: Design brief - create a mind-map and moodboard of what the theme is. Research - Conduct research on the industry itself, its history and cometitors, proble-solve first, design later. Reference - Conduct research on logo deisgns that have been successful and on current style and trends that may relate to the design brief. Sketching and conceptualising - Develop the logo design concepts around the brief and the research gathered. Reflection I'm still unsure how the final is going to look like, as I feel my head is spinning with different ideas to make it look better. However if I follow these five easy steps, I feel more confident when designing my product. The five principles below to enure that my dsign meets all of these criteria: Simple Memorable Timeless Versatile Appropriate I still haven't figure out what I should name my product yet, atleast I have an idea of what my font will look like. Maybe I'm being too picky of the name? This font may change if it fits with the design of the logo.

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Week 08 - Progress on Brief Assessment #02 + Visual identity processes/development The Mood board No matter what mood I'm are in today, there will always be something that triggered something to creating a fantastic piece of work. It could be the gloomy weather that threatens rain, or the first thing I noticed the moment I opened my eyes. It could be that cheerful bouquet of flowers resting on my end table, waiting to be sniffed. It could even be that smell of freshly brewed coffee lingering in the air, getting me pumped up for a long day ahead. This inspiration drove me to encourage something that has been on my mind for a while... the wild west. Mosey your way through the rootin’est tootin’est assortment of Western and Cowboy chocolate in the Wild Wild West! The Wild West Colur Scheme palette has 5 colors which are Bone (#D9D7C7), Camel (#C3976A), Brown Sugar (#AC714A), Chestnut (#924A36), Dark Sienna (#3A160E), Dark Red (#AC1618), Bright Orange (#FF7F00) and Bright Red (#FF0900). I wanted to create a brand of chocolate that stood up to all chocolate brands, giving it cultural expression of life and The American frontier to the modern world.

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The Final Product of Assessment Task 1 - Album Artwork

What I learned from this task 

 I always say people never judge a book by its cover, and while I feel alot of people like to think that goes for the same with album artworks. The design of an album's artwork is a crucial aspect of the album itself. the artwork is the face of the album, which means it gives potential listeners their first impressions, that also encourages a streaming listener to learn more about the artist and add a whole new layer of artistry to their work.

What gave me motivation to create this artwork

I wanted to create an another perspective/ idea of “Roxy Music’s album “Avalon”.

What I could of done better

I know for this instance, I was poorly organised for this task. I remember pouring enormous amounts of pictures in my artwork, knowing I had no idea what I wanted to create. However, after my progress with Assessment task 1, my skills of organising pictures together and planning ahead, has given me motivation and encouragement in the future of creating album artwork.

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Since the design of an album must embody the spirit of the band or of the single performer, people should get a clear image of the personality and character that will be reflected on the cover. However when it comes to making album artwork, looks are everything. I wanted to find a album art that will grab a new fan’s attention or existing fan. Avalon, Roxy Music is that exact album artwork that grab my attention. The concept of light and darkness in this artwork gave the Interpretation of a perspective of looking for hope when everything around you is looking gloom.

My sketch of the angel and the sunlight in the background, shows this example as optistism.

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Avalon is the eighth and final studio album by English rock band Roxy Music. Released in May 1982. Avalon continued the tradition for Roxy Music albums to feature images of women on the cover artwork. Bryan Ferry’s girlfriend (and soon to be wife) Lucy Helmore appeared on the album cover wearing a medieval helmet with a falcon perched on her gloved hand, evoking King Arthur’s last journey to the mysterious land of Avalon. The visual language and the identity were reinforced through the use of a simplify of light and darkness, guiding the warrior to the end of her tunnel (The light at the end of the tunnel).

People will see things before you hear them. That’s no different when it comes to listening to an album or song, as more often than not, before you press play, the first thing that will catch your attention, is the accompanying cover art. With this statement I wanted to create something that explore the relationship between the music and the artwork, detailing it’s importance and heighting the listeners’ experience.

The artwork of Avalon (Roxy Music) gave me inspiration to look beyond the journey of King Arthur’s last adventure to the Island of Avalon. Jon Lomberg’s Astro-engineering, motivated me to give the album of Roxy Music another perspective of the story of the artwork.

My approach of the artwork was to symbolise the emotional and physically challenges, by using light technique such as like shading. Which showcasing darkness down the bottem and light up the top, where he/she reachers her sword. The use stain gothic chruch glass, is to represent the religious involvement in his/her journey. The Island and the sword speaks for the idea of his/her last journey of their adventure.

Roxy Music’s Album’s Font

MoodBoard

Colour palette

Sketches/ ideas

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Week #02 SELF-DIRECTED  FIELD RESEARCH TASK

Week #02 SELF-DIRECTED  FIELD RESEARCH TASK

Faced with complex, open-ended, ever-changing challenges, people realize that constant, ongoing innovation is critical. This is why people need to be on the lookout for new ideas that can drive innovation, and it's why the ability to think differently. This example helped me to look outside the box and create something humorous more than something serious. Seriousness can be very intimidating to a lot of people. 

The creativity of “Adele, 25” album that was trending all of the internet plastered onto every album cover you could think of. This gave me the inspiration to a similar concept for this task “Sleeve Face”. “Famous Rock Shop”, in Newcastle, in Hunter Street is a huge place that’s the size of a warehouse building more than two stories high. Hidden away in the attic, the store transport you on a adventure from 70s rock through to current genres (alternate rock and electronic dance music). The cost of the vinyls are between $5 - $20. The store’s music mainly consisted of modern rock-oriented grunge style.

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Week #01 Studio Brief Task

The problem with creating something visually from your head can be a hard situation for me to stay in this place of deep exploration and experimentation.

My strategic mind comes roaring back and wants control. It wants to create a collage that will stand out and look successful in front of my class mates.

I was trying to replicate a music album by choosing several different photos and  pictures from magazines, placing them together to create mosaic effect.

But in my efforts, I lose the magic. Activating “the thinker”, I end up rendering a collage that feels overwrought, indecisive and self-conscious.

However, when I was thinking of something that didn’t sound complicated or difficult. A series of clear messages enter my mind into a playful, intuitive, experimental side of myself is aware of structure, value and composition. I felt that entering into my own space and environment at home, gave me the possibility of doing the collage 100 times better.

What I learnt is to work using a process. Developing and enhancing to produce the culmination of the final product.