An Update on Mature Content Handling on iOS and Web
We’re rolling out enhanced automated detection of mature content on Tumblr for the iOS app and web, following the measures we launched on Android earlier this year.
What’s Changing
Our systems now better identify posts and blogs that may contain mature content. Posts that are flagged or labeled as mature could now be blurred depending on your mature content settings, and we’ll show a banner if content is filtered from search results based on your settings. Content from blogs you follow won’t be additionally filtered. Creators can appeal if their content is misclassified.
Why We’re Doing This
These updates help make Tumblr safer and more consistent for everyone. They will help protect users, especially younger audiences or anyone else who prefers not to see this content.
Who Is Affected All Tumblr users on iOS and web are now impacted by these changes.
Adjusting Your Experience You are still in control of what content you see on Tumblr, and you can customize it in settings:
Enable “show mature content” in your settings under Content you see.
Review your blog visibility settings to see if your blog has been flagged as mature, which also provides a shortcut to appeal if needed.
For more information on our guidelines, please visit:
Tumblr’s Community Guidelines
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