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Newspapers are a great way to further your reach into Regional Australia.

#newspapers #ausmedia #australia #media #market research

Social networking sites are influential with parents for advice on purchase decisions.

#social networking #Social media #MRX #market research #australia #Ecommerce

Everyone enjoying the Australian Open? How many are enjoying with a Heineken?

#auspoen #australian open #tennis #beer #heineken

Reported on Triple J Hack last night.

#bali 9 #bali #crime #indonesia

Apple, Google - they're on your TV too.

#Apple TV #chromecast #australia #MRX #smart tv #internet tv

We're a snap-happy bunch of people!

#photos #smartphones #selfies #australia #MRX

Real Living Magazine advises the advisers.

#australia #magazine #publishers #interior design #renovating #ausmedia

Dieters still enjoy Taste.com.au.

#market research #websites #digital advertising #australia #dieting #weightloss

As well as our total readership and cross-platform readership measurements, we also measure readership by section.

#readership #newspaper #australia #ausmedia

Jump in and hit the road with Australia’s classic car enthusiasts.

#australia #Cars #classic cars #market research #MRX

We've taken a look at VoIP usage in Australia, at around 5 million users (27%) its use has been steady over the past two years.

#voip #technology #australia #research

More Aussies go to see live music than live sport. Here's our look at the music-loving Helix Personas.

#marketing #market research #segmentation #music #live music #australia

In a declining cordial market, Bickford’s stands out for its continued growth in popularity. Even more notably, the people buying it do not fit the usual image of the ‘typical’ family-focused cordial buyer.

We investigate the ongoing changes in Australia's cordial market!

#cordial #flavoured drinks #beverages #MRX

How does your persona affect how you will book your next holiday? We've investigated who would be more likely to use a travel agent twice.

#segmentation #MRX #travel #research #Holidays

Cheer loud, cheer proud!

#AFL #football #research #media #Sports #MRX

We've teamed up with Bohemia to shake up outdoor advertising using Helix Personas.

Read about how Bohemia and Red Rooster used Helix Personas to profile bus shelter catchment areas to deliver tailored creative messages.

#market research #catchment areas #advertising #targeting #profiling #media buying

We've recently published a couple of Kiwi focused travel research findings, take a look at where they're holidaying here:

Vacation nation: where Kiwis like to holiday

Queensland beats Queenstown: where Kiwis dream of holidaying

#travel #new zealand #research #MRX

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