How can website blogs impress the SEO of your website?
One thing that’s extremely attractive to both website visitors and search engines alike is relevant blog posts. Fresh blogs help you to get better rank in organic results, Besides, informative content helps to build loyalty among visitors and encourage them to book with you. When travellers search for information related to your location, Google will give preference to results that it deems helpful and relevant.
The key factor here is that the blog should be relevant to your guests’ needs rather than your hotel promotions. Content such as “Historical attractions in Delhi” or “Where to eat in Bhubaneswar” tend to get shared a lot more.
In addition, the following points explain relevant SEO ingredients that will help your blogs attract the necessary attention.
Keywords are not everything
It’s a myth that you just need to focus on keywords to boost SEO. Those days are gone when Google did give priority to the number of keywords, but things have changed a lot since then. Google has now started penalizing sites for keyword stuffing and giving preference to sites with original, helpful content. So, using this guideline, create content that is relevant, informative and of course, engaging. Each post is an opportunity for you to provide something valuable to the visitor.
Converse into your guests’ language
Your blogs are an extension of the personal conversation with your guests. Write your blogs in that way you would talk to a typical guest – use similar vocabulary and tone when offering advice related to the local neighbourhood. By using language similar to your target audiences’, you have more chances of resonating with them. And, you want to stay away from a generic voice, and inject more personality into the content. When that happens, visitors will connect with your brand.
Pay attention on visual appeal
Blog posts that contain at least one image get shared more on social media than those that don’t. image not only grips the attention; it also makes easier to understand to the client what you want to say.
When you are writing about local attractions, powerful imagery is just as important as words. They also help to boost your SEO up while improving readability. Topics like food and travel especially, require a lot of images.
Add links to websites of attractions, events, etc. that you have mentioned. Internal linking is another great idea to boost SEO while driving traffic to other areas of your website.
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