Russell (Rusty) Rahm - Tumblr

In a career that spans nearly three decades, Russell Rahm has established a number of successful companies in the sales, direct marketing, and media marketing sectors. Rusty Rahm currently serves as chief executive officer of Millennium Marketing, recognized as one of the country’s most dynamic sales organizations. In his current position, Rusty Rahm is responsible for leading and directing all facets of the company. In addition to Millennium Marketing, he combined his business education and background with his entrepreneurial spirit to form Leading Edge Technology Strategies (LETS) in 2010, a direct marketing service company that provides data consulting, data management, and telephone services for marketers both domestically and internationally. Aside from his business endeavors, he serves on the Advisory Board of Directors for Think Big Partners in Kansas City. In 2011 and 2012.

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Shawnee Chamber of Commerce Keeps Business Connections Strong

Russell “Rusty” Rahm, based in Shawnee, Kansas, founded Subscription Ink in 1996 and continues to lead the innovative marketing and business supply subscription services provider as CEO. In addition, he is a championship powerboat racer who has racked up, among other awards, a 2016 Triple Crown in the sport. As part of his focus on community support and business outreach, Rusty Rahm is also a strong supporter of his local Shawnee Chamber of Commerce. The chamber serves as a connector for networking and revenue growth generation for businesses of all sizes in the Kansas City, Missouri, region. The chamber offers community members the opportunity to participate in business development programs, fundraising events, and instructional sessions designed to deepen their professional knowledge and connections. In 2020, with more and more businesses and individuals entering the era of remote work, the chamber’s online portal has become even more useful. Among other current resources, ShawneeKSCamber.com offers access to, for example, investment webinars, a community calendar of networking and development events, a complete guide to local business resources, and a section with links to government advocacy updates. In addition, the chamber’s website links to an entire page of useful information on resources specifically targeted to small businesses. Links and referrals provide new entrepreneurs with a basic outline for creating their first small business plan, completing necessary forms, and getting to work.

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The BBB’s Five Gestures for Building Customer Loyalty

The CEO of Subscription Ink, Co., Russell "Rusty" Rahm is an accomplished entrepreneur, marketing professional, and property owner. A resident of Shawnee, Kansas, Rusty Rahm is active in his local business community and supports the Better Business Bureau of Greater Kansas City (BBB of Greater Kansas City). In 2019, in line with its “In Search of Better Businesses” agenda, the BBB surveyed both businesses and consumers across the country on the essential practices that built customer loyalty and trust. After closing the survey, the BBB then published a report identifying five gestures they found integral to building consumer trust. These were: honesty, transparency, proactiveness, equity, and humility. According to the BBB, honesty is what built trust the most. If a business was not honest with its clients, then trust cannot exist at all. An example of an honest business is a cleaning service that presents customers with an agreement detailing its policies and procedures beforehand and then follows through on these during cleaning and afterward. Transparency builds on honesty, showing consumers that a business has nothing to hide. A gluten-free bakery can practice transparency by informing consumers through its labeling and website about all the ingredients that go into its products. Proactiveness is anticipating customers’ needs and working toward meeting them early. Equality is treating customers as part of the team or as extensions of the business itself. Here, qualifying businesses build an enabling ecosystem for customers, giving them extensive support such as advice, assistance with replacing parts, and exchange programs. Lastly, humility is realizing that without the customer, a business does not exist. Henceforth, a business should do what is right by the customer, deliver on its promises, and maintain high ethics.

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Creating a Culture of Innovation in Startups

The CEO of Subscription Ink, Co., Russell "Rusty" Rahm has more than 25 years of direct and retail marketing experience. Throughout his career, Rusty Rahm has championed innovation while staying ahead of the industry curve and churning out new business models and strategies. You do not need to be a big company to leverage the power of innovation. Even small companies can increase market share, raise revenue, enhance product/service offerings, and improve customer experiences through innovation. However, most startups fail to tap into innovation’s power because they are too focused on cost efficiency and realizing short-term targets. Beginner entrepreneurs often try to get more done with less. This lean building approach encourages predictability, structure, and waste-free operating. While it may keep a company from falling apart, it may not help it grow. To grow, entrepreneurs must be willing to innovate. This requires an environment that is accepting of uncertainty as well as trial and error. As a guide, startup entrepreneurs who want to foster a culture of innovation should not overly emphasize efficiency. They should leave enough room in their structures to encourage experimentation and exploration beyond defined processes. These efforts may lead to failure but that should not deter the entrepreneur from accommodating more inventions. It is these failures that form the foundation of future growth catalysts. If implementing such a culture across a business seems like a tough ask, then entrepreneurs can start small, building up from there. Innovations do not have to be large or company re-defining. They can be small gains that incrementally add value. Entrepreneurs can encourage their teams to innovate in small ways to create value for customers. For example, they can tweak existing processes or offerings to better serve clients or replicate practices from other industries. Such experimentation, while not revolutionary, can create a significant impact on brands, differentiating them from the competition.

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Wake Effects - Placing a Premium on Customer Service

Russell "Rusty" Rahm is a champion superboat racer whose accomplishments include winning the Triple Crown at Superboat International in Key West a few years ago. Not only is he an avid racer, but Rusty Rahm previously owned Wake Effects based in Osage Beach, Missouri. Wake Effects sells wakeboard boats, pontoons, other watercraft, and their accessories, but its premium customer service focuses on providing customers with the best buying experience. Wake Effects is widely-known in racing circuits for its championship team, but the company that sponsors the team is also known for giving customers the “no pressure” experience that is sometimes a part of making large-scale purchases. Since changing ownership, the brand’s focus is on creating a family environment, and this is most evident in the types of services it provides to its customers. For one, Wake Effects provides for service repair for any boat model or make purchased at the dealership and provides a warranty for Mastercraft and Veranda models. The dealership also provides for full fiberglass repair. The dealership also manages a retail store where customers can purchase products. Accessories for products such as life jackets and equipment for wakeboarding and water skiing can be purchased here. Finally, the dealership also has an educational platform. Those interested can partake in both boating and water sports lessons.

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Wake Effects-Winning the Triple Crown in 2016

Russell "Rusty" Rahm of Shawnee, Kansas has served as CEO of the subscription services company Subscription Ink since the mid-1990s. Outside of this business, Rusty Rahm is a champion boat racer, having competed in several Superboat International Championships, winning the Triple Crown in 2016 racing with Wake Effects, and owning Wake Effects, a racing boat dealership. The victory for the Wake Effects (03) team was not effortless, and in fact, the team found itself facing adversity through much of the three-day event. Superboat International Championships are considered the pinnacle of the sporting event where skilled racers square off in Key West, Florida, and Team Wake Effects has participated in the last few years. The 2016 competition pitting Team Wake Effects against 42 other teams started roughly when they experienced mechanical problems. These issues culminated in the team finishing sixth the first day. However, the team finished stronger the next day, finishing second. This effort would place them within sight of finishing first on the final day. Through skill and serendipity, the Wake Effects team would finish first after their closest competitor-CMS Offshoring Racing-had issues that allowed the team to outpace them to finish first.

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World-Renowned Surgeon Specializes in Athletic Injury

Russell "Rusty" Rahm, a champion powerboat racer with Wake Effects Super Boat Unlimited, has won numerous competitions throughout his racing career, including 2016 National and World Champion and Superboat International Superboat Unlimited Division 2017 National Champion. Through racing, Rusty Rahm has had the fortune of meeting other champion racers such as Dr. Michael Janssen who performed surgery on the racer. Dr. Janssen is not only a champion racer, but he also had performed surgeries on other high profile athletes. Mr. Rahm reached out to Dr. Janssen after experiencing severe and chronic neck pain. After diagnosing the racer with spinal cord and nerve damage issues, the doctor performed a procedure to remove the pressure from the spinal cord and a total disc replacement (TDR) along his spine, and upon completing the surgery, the racer was restored. A spine and orthopedic surgeon, Dr. Janssen was one of the first physicians to perform TDR surgery. Having participated in several clinical studies, Dr. Janssen has not only performed over 1,000 TDRs using the FDA-approved ProDisc but also has trained other surgeons on how to perform the procedure and lectured extensively in China regarding the subject. The doctor has also lent his expertise to athletics, having performed surgeries on members of the boat racing community and athletes in other sports. Over the years, this expertise has led to his success in this area of sports medicine.

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A Look at Subscription Ink’s Media Intelligence Center

An accomplished entrepreneur, Russell “Rusty” Rahm owns and operates Subscription Ink in Kansas. Rusty is member of the Shawnee Chamber of Commerce and the Greater Kansas City Better Business Bureau. Subscription Ink has provided subscription services for several organizations, retailers, and e-commerce brands. The organization, which emphasizes first-rate customer service, also has it’s home office in Shawnee Mission.

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Wake Effects Team Takes Superboat Class Championship

Russell "Rusty" Rahm is the CEO of Subscription Ink Co., a provider of usage-based services. Rusty Rahm also owns Wake Effects, a boating company in Lake of the Ozarks, Missouri. Opened in 2010, Wake Effects caters to boat owners, water skiers, paddleboarders, and other aficionados of water sports. Mr. Rahm competed in the Superboat Unlimited class of power vessels. Four engines producing up to 6,000 horsepower drive these boats to speeds up to 200 miles per hour. Protected by F-16 jet canopies, each crew includes a driver to steer and a throttleman to operate the engines. Close cooperation between the two is essential. The Wake Effects team narrowly won the 2018 Superboat Unlimited World Championship in Key West, Florida. In their 48-foot craft, Rahm and throttleman Jeff Harris overcame an initial lead by Team CRC/Spooled Up Racing to win by half a point. Third place went to UAE-33 Team Victory and fourth went to Zobo Racing. (UAE stands for the United Arab Emirates in the Persian Gulf.) The UAE boat flipped on the first turn, while two other teams sat out the race because of mechanical problems.

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High-Speed Boat Racing Organization to Organize Wedding Trips

Marketing executive Russell "Rusty" Rahm of Shawnee, Kansas is also the president of Wake Effects, a Missouri-based water sports company that sponsors teams in high-speed boating competitions. A winning racer, Rusty Rahm is associated with Super Boat International. Since 1989, the Super Boat International has sponsored powerboat competitions across America. Vessels in the Superboat Unlimited class have top speeds of almost 200 miles per hour, driven by a total of 6,000 horsepower. The sport has attracted such luminaries as Don Johnson and Jason Priestly and the boats have been featured on television shows such as the 2006 version of Miami Vice. Superboat is now expanding its services to include nuptial vacations to historic Key West, Florida. Under the name of Super Weddings Unlimited, couples can have a romantic ceremony starting in 2021, COVID-19 permitting. Locations can include boats, beaches, or luxurious private estates. Super Weddings will take care of all arrangements, such as organizing parties and managing the location. According to the company's president and founder John Carbonell, Superboat has always offered extras to the racing experience. To learn more, please call 305-296-6166 or visit superboat.com.

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Four Ways to Sustain Sales Through Subscription Media

As the CEO of Subscription Ink Co. in Shawnee, Kansas, Russell "Rusty" Rahm pursues innovative strategies and builds good working relationships with his customers. Rusty Rahm’s company operates in the subscription economy, which focuses on giving customers regular remote access to services. Some examples of companies that run subscription-based operations are Amazon Prime, Uber, and Spotify. Their popularity is indicated by the fact that Americans subscribe to an average of four video streams per capita, up since the arrival of COVID-19. Below are ways to succeed in this business model: 1. Identify the right way of finding customers. Exposing your products and services to undiscovered users is essential to growth. Just as important is determining which channel most efficiently attracts new business. 2. Add value to your existing base. Acquiring new customers, however, is only part of a winning strategy. The cost of keeping a current one is much lower than the expense of bringing in new ones. Retention should be a byword in your marketing. 3. Make it easy to connect. Users appreciate having several ways to make transactions, such as online, on the phone, or through retail outlets. 4. Pay attention to personal factors. Companies have traditionally hoped that offering superior products would be sufficient to retain customers. However, in the subscription economy, customers base their decisions on having good experiences and feel valued by your staff.

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Types of Commercial Real Estate - Pros and Cons

A business leader and avid boat racer, Russell “Rusty” Rahm is one of the few powerboat racers to claim the coveted Triple Crown. An experienced marketing professional, Rusty Rahm is also active in the Kansas real estate market, where he has supervised the acquisition of a commercial real estate portfolio exceeding $10 million. There are three broad areas of commercial real estate, and each has its pros and cons for an investor. Retail space is typically a good investment with high returns and lower prices than the average residential rental. However, high failure rates of businesses mean you’re likely to see more tenant turnover. Office space is a relatively broad category. Tenants looking for office space are often willing to sign long leases, which is a marked benefit. But those tenants are also more particular about what kind of space they need, the layout they require, and other factors such as proximity to amenities. And then there is industrial real estate, which is typically a stable investment with a wide variety of forms, including warehouses, distribution centers, and manufacturing plants. A notable drawback, though, is that they’re often large, single-tenant spaces, putting you at risk of losing that rental income entirely for an extended period should the tenant pull out.

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Growth Drivers for Subscription Services

Russell “Rusty” Rahm is an accomplished executive and award-winning super boat racer who has been working in the field of marketing for over two decades. As the president and CEO of Subscription Ink, Rusty Rahm leads and oversees every aspect of the company, providing sales and service support for subscription-based services. Subscription services are replacing one-off purchases in many areas at an alarming rate. One of the most important factors fueling this shift is simple economics. Subscription services offer cheaper goods at or above the same quality consumers would otherwise purchase. Moreover, subscriptions are convenient. Having items delivered to their door is a huge selling point for many consumers, and not having to worry about replenishing essentials is even more attractive. Many subscription services also offer curation support. In other words, experts select the products that will best fill your needs, which removes choice paralysis in many cases and helps people commit to a subscription.

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Renowned Spinal Surgeon Treats Rusty Rham

Russell “Rusty” Rahm is an accomplished entrepreneur who serves as CEO of direct marketing services company Leading Edge Technology Strategies. A champion powerboat racer, Rusty Rahm underwent a successful artificial disc replacement (TDR) surgery at the Center for Spine and Orthopedics (CSO) in Denver, Colorado. He returned to powerboat racing only two months after surgery. Performing the operation was Dr. Michael Janssen, a good friend of Mr. Rahm and the founder of CSO. Dr. Janssen was one of the first surgeons in the United States to perform TDR. He began performing TDR in 2006 when the Food and Drug Administration approved ProDisc, a total disc replacement procedure. Dr. Janssen has since performed over 1,000 complex TDR surgeries. Over 150 surgeons from all over the world have received TDR surgery training under Dr. Janssen. He published an article in the Journal of Bone and Joint Surgery, November 2015 edition, regarding TDR surgery’s long-term results. Like Mr. Rahm, Dr. Janssen engages in offshore powerboat racing.

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A Brief Overview of Super Boat International Racing Categories

In his professional life, Russell “Rusty” Rahm serves as chief executive officer of Subscription Ink in Shawnee, Kansas. Outside of that work, Rusty Rahm drives the Wake Effects/CMS 17 MITA powerboat, which has won numerous national championships in recent years. Super Boat International breaks down competitive races into numerous divisions, beginning with the Superboat Unlimited category, for the largest superboats. During the 2018 race season, Team Wake Effects finished first in the Superboat Unlimited division at both the World Championships and Florida Championships. The slightly smaller Superboat category, meanwhile, has been dominated in recent years by 5 WHM Motorsports, who swept the World, National, and Florida Championship events in 2018. Superboat Vee teams racing with Super Boat International includes V-1 LSB Hurricane of Awesomeness, winner of two major championship races in 2018, and 117 Marker 17 Marine, 2018 World Champions in the Superboat Vee category. Additional competition categories include the Superboat Stock, Production 3, and Production 4 divisions. Super Boat International also maintains a Superboat Extreme category, although no teams are currently registered in the division.

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A Look at MTI’s 52 Race Boat Catamaran

The president and CEO of Subscription Ink, Russell “Rusty” Rahm is a successful businessman and member of the Shawnee Chamber of Commerce and Greater Kansas City Better Business Bureau. Outside of his professional work, Rusty Rahm has achieved success on the boat racing circuit with his team. Known as Lake Effects, Mr. Rahm’s team races a super boat designed by Marine Technology Incorporated (MTI). Since its founding in 1999, MTI has designed high-performance boats out of its Wentzville, Missouri headquarter. MTI’s lineup includes vee-bottom boats, outboard models, and catamarans for both racing and pleasure. Racing catamarans are available in 38, 40, 43, 48, and 52 feet in length. The 52 Race Boat weighs in at 12,500 pounds and offers a fuel capacity of approximately 150 gallons. Capable of seating up to four individuals, the boat can be installed with Mercury engines ranging from 750 to 1,750 horsepower. Moreover, the 52 catamaran can be further customized with a stereo, tailpipes and a carbon trim package.

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A Brief Recap of Team Wake Effect's 2018 Super Boat Season

An experienced innovation-focused entrepreneur, Russell “Rusty” Rahm has led all aspects of operations at Subscription Ink Co. in Shawnee, Kansas, since 1996. Rusty Rahm also fills the role of driver for Wake Effects, a superboat racing team. Team Wake Effects, comprised of driver Rusty Rahm and throttle man Jeff Harris, is powered by a 48 foot MTI with twin 1650 HP Mercury engines. A winner of the Super Boat triple crown in 2016, the Wake Effects team enjoyed another successful race season in 2018, highlighted by a Superboat Unlimited class world championship and a victory at the Florida Championships. After edging out a victory over Jesse’s Ranch and Miss Geico at Cocoa Beach to kick off the 2018 season, Wake Effects finished runner up to Miss Geico at both Michigan City and Clearwater in close contests. Following another narrow loss to Miss Geico at the National Championships, this time by only 54 points, Wake Effects rebounded with a 1,003 to 957 victory in Key West at the climactic Florida Championships.

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Music Streaming Continues to Rise as Full Album Sales Fall

For nearly 24 years, respected subscription industry leader Russell “Rusty” Rahm has driven operations at Subscription Ink Co. as president and chief executive officer in Shawnee, Kansas. Under the leadership of Rusty Rahm, Subscription Ink serves clients in a broad range of industries, including the growing business of music streaming. Apple Music and Spotify ranked as the two most popular platforms for music streaming in 2018, with 49.5 and 47.7 million subscribers, respectively. Other popular services included Pandora Radio, SoundCloud, and Google Play Music, with these three providers ranging from 21 to 37 million subscribers. The convenience and accessibility of these and other streaming platforms has resulted in audiences listening to more music than ever before, despite buying fewer albums. The first half of 2018 saw a 45 percent increase in on-demand streaming, with Drake’s “God’s Plan” alone racking up more than 1.1 billion streams. By the end of 2018, listeners in the United states had accounted for approximately 900 billion streams, making 2018 the most streamed year of music ever. While vinyl records have enjoyed something of a renaissance in recent years, physical and full album sales have fallen in the era of streaming subscriptions. About 141 million albums were sold in 2018, a sharp decline from 169.1 million units in 2017 and a precipitous drop off from a decade before, when more than 428 million albums were sold.