Saffron Tech

  Our Digital Transformation Approach is Revenue Driven and Intuitive.Saffron Tech has the expertise to transform your business through digital advances. With offices in US & India we understand the global markets and we help businesses embrace the most advanced digital transformation techniques to boost profitability.  

[saffrontechus-blog]

3 Common Web Development & Design mistakes that will hurt your SEO

What good is your stunning website if users cannot even find it across the web because of Google crawling issues?

You’ll have to develop your website in a way that search engines are able to crawl it, while making it as easy as possible for them to crawl and rank accordingly. Even if your website is crawlable by search engines, you might have made these 3 common web development mistakes on your website that is hurting it’s search engine rankings. Keep in mind, the common web development and web design mistakes we are about to tell you are based on the latest algorithmic changes done by Google themselves and are direct ranking factors that you absolutely need to take care of to climb up the SERP’s. So, let’s dive right in - Not having a mobile-friendly website Since, the whole web is going mobile-first, Google jumped on the bandwagon as well by tweaking their algorithms to index mobile websites first and rank them accordingly. They called the algorithm ‘Mobilegeddon’ and after it’s implementation, the websites that weren't mobile-friendly were pushed down the SERP’s. Having a mobile website became a priority after this Google update and you should get one too to stay in the good books of Google. If you don’t have a mobile website yet, implement responsive-design on your website and you’ll automatically surpass websites on the SERP’s that still don’t provide that experience to mobile searchers. Going for a responsive website that works on both desktop and mobile is adviced by Google over getting a separate mobile website altogether because it is easier and saves webmasters from getting into a lot of additional trouble. If you’re looking to get a functional mobile responsive website, we can help!

Having a slow-loading website

Google cares about the user experience your website provides to their searchers. The better user experience your website provides, higher will be it’s search engine rankings.

Based on their own research, Google found out that bad website performance was the most prominent factor that led to a bad experience for users.

So, in July 2018, Google rolled out the ‘Speed Update’ globally that would downrank websites providing the slowest of web experiences.

To excel under this update, it became imperative for websites to perform optimally or they’ll be pushed down the SERP ladder.

To optimize the overall performance of your website you could remove heavy images and other elements that take a lot of time to load, minimize HTTP requests, minify or combine files, enable asynchronous loading for CSS and Javascript files, optimize server response time and what not.

For a more in-depth analysis, you could head over to Google’s own PageSpeed Insights to gain more clarity about what you should exactly do to opyimize your website performance.

Displaying interstitials on your website

No one likes to get startled with popus when they visit a website and are busy reading the content on it, Google is no different.

On their quest to provide the best browsing experience to all their users, Google clearly instructed webmasters to not display intrusive popups or interstitials that cover a large portion of the content on their website or they will experience unfavourable changes in their search engine rankings.

So, if you have hardcoded various popups or are using a 3rd party tool to display popups on your website, now would be a good time to stop and remove them altogether to provide a better browsing experience to your website visitors and increase your rankings. All the above mentioned factors are direct ranking factors for Google and are an integral part of their algorithms. Ignore them and you may as well forget about ever getting on the first page of Google, that’s how important these factors are for them. Strive to provide the best experience to all your users by having a website that is friendly to mobile searchers, loads fast for them and doesn't bombard them with popups as soon as they arrive and see your website move up the SERP ladder. Oh, and did we tell you we take care of all these elements in all our web development & design services we provide. Do give it a look before you go.

[saffrontechus-blog]

Cloud based testing is based on the concept of sharing. They work on virtual hardware and a software that are movable and can be replicated between physical hardware for testing purpose. It helps companies focus on their main business rather than worry about infrastructure investment for testing. At Saffron Tech, we strive to give innovative testing solution by leveraging the cloud and giving quality testing service across various functionalities such as performance, compatibility, utility etc.

[saffrontechus-blog]

A penetration test is an attack on a computer system, network or Web application to find vulnerabilities that an attacker could exploit with the intention of finding security weaknesses, potentially gaining access to its functionality and data.The compliance requirements for data security such as those for the Payment Card Industry (PCI DSS) and others can be very strict when compared to other industries.Conducting a pen test is very similar to a disaster recovery or fire drill to ensure your business is prepared in the event of a catastrophe.

[saffrontechus-blog]

Automation Testing uses an automation tool to execute tests ensuring speed, quality and simplification of the software. At Saffron Tech, our team of experts have a pool of testing methodology and outline which can be implemented to design test automation as per clients requirements while optimizing their resources.The process of automation testing involves using tools for entering data, generating results, comparing expected and actual results and preparing an extensive test report.

[saffrontechus-blog]

The success of any application which has a User interface depends on its interaction with the user, experience of the user while ingression of features and its functional behaviour. Our services at Saffron Tech are designed to test the functionality, behaviour and efficacy of the User Interface. We diligently do this testing to make sure that the end user of the application has the best experience without any faults and hiccups.

[saffrontechus-blog]

When it comes to mobile applications and softwares in general, Quality assurance is more important than marketing. All your marketing efforts will fail remarkably if your software is laden with bugs, glitches and imperfections.So, to make users stay, it goes without saying that software testing is vital if you’re looking to deliver a truly seamless experience to your users through your app or software and at Saffron Tech we implement the latest functional and non-functional software testing methodologies to make sure of the same.

[saffrontechus-blog]

Saffron Tech builds full sized social networking solutions to extend existing applications with innovative tools for incorporating smart features of social networking in your product. Our solutions are characteristic through open APIs, ability of data upload and design that are service oriented in Web 2.0.Our experts hold years of experience in technology field. They have worked in the most advanced platforms of social networking. We provide user friendly and innovative search engine features.

[saffrontechus-blog]

Saffron Tech empowers travel agencies to have sustainable competitive advantage. Our innovative web and mobile travel products allows travel agencies to interact with customers throughout the journey. We help travel portal businesses streamline their services such as flight booking, hotel booking, holiday package and many others along with integrating with the GDS/XML API.

[saffrontechus-blog]

Saffron Tech offers effective e-commerce module development, web design, and plug-in solutions, irrespective of business size. Our talented and experienced professionals are obsessed with delivering prolific results. We focus on creating customized e-commerce portals to effectively promote your brand along with online sales. We design responsive e-commerce websites to increase your conversion rates on all types of devices.We utilize advanced technology to create an easy and quick checkout process.Our well-designed content management system allows you to update categories, pages, articles, and products with ease.

[saffrontechus-blog]

Saffron Tech creates web portals that are UX and UI friendly and can drive quality results. Our experts can cater to any kind of web portal requirements. Be it a stand-alone company or part of a multi-level solution, we have got you covered.We deliver exquisite solutions that provide variety, complexity, and scope, and provide your employees, partners and customers with dynamic online experiences.

[saffrontechus-blog]

SaffronTech provides innovative web portal development solutions that offer an appealing user interface, informative content, and customized APIs.Our e-commerce solution expands your business globally by allowing you to sell your services/products virtually to any market.We develop new products with expert mechanical engineering, creative design solutions, patented strategies, and new technology.Our experienced team of developers has built a vast range of custom e-commerce websites that allow businesses to sell online.Our Agile development process creates the best web portals and websites that delivers quality results.

[saffrontechus-blog]

Saffron Tech helps your brand receive links, referrals and coverage in front of the potential audience. Our trained creative content marketers and PR professionals help you increase brand awareness and increase referral traffic together with improving relevancy and website ranking. We review your existing links to discover unnatural and manipulative links. Our link audit process is crafted for improving organic search ranking. We investigate indexation, technical errors, crawlability, keyword targeting, internal linking and penalization risk.

[saffrontechus-blog]

Saffron Tech’s cutting-edge solutions broaden your online exposure and drive more traffic from local searches. Our experts keep your brand updated and consistently managed in order to discover various ways to connect with customers.Our experts optimize your company’s website for the local search by NAP (Name, Address, Phone number) data, localized keyword optimization and schema markup. We optimize your content to make it appear on Google Maps easily and to encourage a local audience tp come back again and again.We create a link-building strategy that focuses on the vital services of your business and industry.

[saffrontechus-blog]

Saffron Tech helps your local search results get noticed by local customers. Our versatile team members help clients in the digital landscape to build their brand and grow with more efficiency. Our experts can convert your mobile app idea into a technically robust, tangible and easy-to-use application with the best user interface.Our mobile page loading speed optimization helps with proper browser caching, optimizing images, reducing code and redirects.Our experts know how to serve all mobile devices with the right type of code which will automatically adjust according to the screen size of the device.

[saffrontechus-blog]

Saffron Tech’s video marketing services offer a comprehensive look into your brand to enhance your trust factor and brand recognition. Our video marketing services offer an easy and immersive experience to create a powerful impression.Saffron Tech creates video advertising campaigns to improve your marketing efforts. Be it a new product launch or campaigns, video advertising plays a vital role.

[saffrontechus-blog]

Saffron Tech’s local optimization services help a client’s company rank on top of business directories on popular search engines and maps pages. We help you grow your local online visibility to track your local customers.Google Analytics reports offer a comprehensive overview of local SEO performance.Our SEO specialist will perform a monthly local SEO review to discuss campaign objectives and improvements.Our keyword ranking tool helps in seeing how your business ranks regarding specific searches.

[saffrontechus-blog]

Saffron Tech is truly committed and dedicated to help businesses build their brand credibility and awareness through positive reviews. We possess all the tricks to create audience perception which will deliver sustainable competitive advantage and restore a brand’s name and reputation.Our experts set up program to be alerted about the new reviews and monitor them to make your online reputation stand out in a positive way.