Sajan Inc.

Sajan is a leading language translation services company with offices around the world. For more translation and localization tips and advice, please visit www.sajan.com.

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3 options for video hosting and video translation

3 options for video hosting and video translation

If you’re a growing international business, chances are you’ve considered international video marketing. You have considered international video marketing . . . right?

Whether you’re just starting out in video marketing and video translation or you’ve been producing video content for years, the fact remains—there are a lot of video hosting options out there. So, which option is best when it comes…

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Tips on global marketing: Ready for Brand2Global?

Tips on global marketing: Ready for Brand2Global?

It’s that time again. Brand2Global kicks off tomorrow in London, and we’re excited to see what kinds of discussions take place around the ever-evolving area of global marketing!

Let’s do some preliminary exploration of a few session topics. We’ll also offer actionable tactics for your own global marketing strategy as part of your overall translation program. (more…)

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How to tame your translation process and save money: The Novelis story

How to tame your translation process and save money: The Novelis story

Getting your translation process in order—across many languages and business units—can feel like dealing with a moving target. Every piece needs to be in its designated place so that the process is streamlined and optimized to save you time and money on language translation.

But when everyone pursues translation in an ad hoc fashion, things can get out of control quickly.

This is exactly what Nov…

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4 tips to go agile for quick-turn language translation

4 tips to go agile for quick-turn language translation

If you have frequent and fast translation requests, you need a translation process that can keep pace.

You don’t have time for snags in your workflow. After all, a missed deadline or opportunity can be bad for your business and reputation.

Today, more and more companies are exploring faster, more flexible language translation models to meet quick, ’round-the-clock business needs.

So what’s the…

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Why outsourcing translation quality can be a brilliant move

Why outsourcing translation quality can be a brilliant move

If you work with multiple translation providers and have many varying content types, it can be daunting—maybe nearly impossible—to track and measure translation quality on your own.

How can you be sure you’re getting the quality levels you expect from all your vendors and across multiple locales? How do you know if all your content accurately showcases your brand’s style in every market?

It’s…

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Selecting a language quality review partner? 3 tips to help you choose

Selecting a language quality review partner? 3 tips to help you choose

When language quality is crucial, you want to be sure that you find the right team of language experts to guide you. Here are three tips for finding and qualifying your long-term translation quality partner. (more…)

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5 commonly asked questions about translation services

5 commonly asked questions about translation services

If you’re new to translation services—or just new to us here at Sajan—you likely have some questions around our processes.

After all, not every translation company is created equal or operates the same way.

So we thought we’d share—and of course, answer—some frequently asked questions we get from prospective clients who are new to requesting translation services.

Not exactly a newbie? Do you have…

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Localizing slogans: When language translation gets tricky

Localizing slogans: When language translation gets tricky

Photo credit: superdream.co.uk

A slogan. It seems pretty straightforward. Translating a couple words or even a sentence shouldn’t be all that complicated, right?

And yet we’ve seen countless examples of mistranslated slogans—from big global brands—that illustrate just how tricky translating slogans can be.

Anybody recall Pepsi’s “Come alive with the Pepsi generation” tagline being translated into…

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4 tips to create engaging global marketing content

4 tips to create engaging global marketing content

In marketing, finding the right messaging to compel and educate target audiences is key to getting results. A core part of that concept is being familiar with these audiences and understanding the type of information they find valuable. It sounds simple, but it’s not easy.

This challenge only escalates in global marketing and creating content for global customers. It may not be enough to…

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When do you need a subject matter expert for translation quality?

When do you need a subject matter expert for translation quality?

Now, we know what you’re thinking. Aren’t linguists subject matter experts? If yes, then it’s flat out strange for us to question whether or not you need them. And the answer is yes (sort of). Linguists are subject matter experts.

After all, when you work with Sajan, we match linguists that have extensive experience and expertise in your vertical to your company content.

But this isn’t the type…

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Is your translation management system stuck in the Stone Age?

Is your translation management system stuck in the Stone Age?

Translation management systems bring simplicity and transparency to the many moving pieces of translation and localization. Designed to improve your translation workflow, these systems increase productivity and efficiency as well as save you money.

They’re very smart that way.

But translation management systems weren’t always as high-tech as they are today. And even now there are still some out…

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6 expert writing tips for better machine translation results

6 expert writing tips for better machine translation results

Today we bring you a guest post by Val Swisher, founder and CEO of Content Rules, a firm devoted to everything content: strategy, development and global readiness. Val helps companies solve complex content problems by analyzing their content and how it is created to help prepare it for globalization. Her customers include Fortune 500 companies such as Google, Cisco, BD Biosciences, eBay and…

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4 tips for software localization and agile development success

4 tips for software localization and agile development success

If you’re thinking about—or transitioning over to—an agile development model, you may be wondering if anything needs to change from a localization standpoint.

The agile development model, though not exactly new, is still a hot topic for software developers today.

And it’s for good reason. With changes in how you develop software also come changes in your software localization process.

We have…

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Let's chat: Real-time machine translation for multilingual online communities

Let’s chat: Real-time machine translation for multilingual online communities

Today, many companies use online communities to facilitate conversations amongst their customers. Why? Well, the benefits are pretty substantial. Guests in these online forums support each other with information on how to use the companies’ products and offer solutions to common problems.

As you can imagine, this brings with it a wealth of information not only for customers but your company, too.…

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Multilingual SEO and Google's Panda 4.0: 3 tips to help you attract more customers

“Google’s New Update Has Stripped eBay of 80% of its Best Search Listings.”

Headlines like this are enough to make any website manager, online marketer and even CEO stop in his or her tracks.

When your business depends on organic search to bring customers to your website and boost your revenue potential (and, really, what business doesn’t?), it’s important to know what you can do to avoid any…

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3 critical localization testing methods for software and websites

3 critical localization testing methods for software and websites

When you’re ready to have your software or website adapted for new markets, there is much to consider. For example, what kind of testing will you require to ensure your final product is top notch?

If you haven’t thought about it, consider that localization testing is crucial throughout the entire globalization process. You wouldn’t want to ship a localized product to China, for instance, with…

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How can I create a language translation center in my company?

How can I create a language translation center in my company?

So you’ve read up on translation centers and all the positive reasons for centralizing your company’s translation efforts in one place. You know that it’s the way to go for your company, and now you’re tasked with making it happen.

We’re not going to sugar coat it. Getting your arms around all your company’s language translation efforts is no easy feat. But that doesn’t mean it has to be…

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