SalesBasix

SalesBasix offers detailed elearning courses that allow small businesses to obtain the skills necessary for success. Our team at SalesBasix has decades of experience in both the sales and marketing fields. Feel free to contact us with any questions. We...

[salesbasix]

How to Tame Social Media

How to Tame Social Media

After initiating and maintaining a social media reboot at SalesBasix over the past 1-2 years we’ve come to realize that there are few accounts who have “tamed” the social media monster. Users read tweets and Facebook posts day in and day out, learn how to manage their accounts, learn how to reach more customers, learn how to position themselves as the experts, and more. They study their metrics,…

View On WordPress

[salesbasix]

Building Successful (and Meaningful) Business-Relationships

Building business relationships is a key skill to have in your back pocket. Those who have mastered it build professional relationships, friendships, create opportunities, and establish trust and rapport. Though networking events are still great places to create solid business-relationships, the digital marketing age has dictated that we also establish relationships through our websites, social…

View On WordPress

[salesbasix]

What Makes Good Training Part 2

What Makes Good Training Part 2

To me, the answer to “what makes good training” is “whatever training achieves behavior changes that allow the desired results of the training to be met.”  (And, yes – it must be measureable!) Maybe I make things too simple. But at the risk of making things too complex, I think you need to use basic behavior modification principles. In Behavior Modification:  What It Is and How to Do It, Pear and…

View On WordPress

[salesbasix]

What Makes Good Training Part 1

What Makes Good Training Part 1

Answering this question reminds me of a joke I heard about the mathematician, an accountant and the economist applying for the same job. The interviewer calls in the mathematician and asks, “What do two plus two equal?” The mathematician replies, “Four.” The interviewer asks, “Four, exactly?” The mathematician looks at the interviewer incredulously and says “Yes, four, exactly.” Then the…

View On WordPress

[salesbasix]

Creating an Adaptable Company Overview

Creating an Adaptable Company Overview

Creating adaptable, and attention grabbing, company overviews can be a tricky task. You have to talk about yourself, your company, your goals, your experience, etc. etc., add graphics, match your color schemes, and make sure it all looks cohesive. You also have to ensure that it does not look like you put everything together at the last minute- as if you set this important step off to the side.…

View On WordPress

[salesbasix]

Taking the Market Analysis Social

Taking the Market Analysis Social

Some sales and marketing strategies die off over time. Others stick around forever. Some are so unique that they can adapt to fit the modern sales training environment. That’s what we love about the ODRC Probing Model. Whether you use social selling as your main form of prospecting, or you are a cold-caller, there are probing methods out there that will help you do your job better. One of these…

View On WordPress

[salesbasix]

Developing a Market Analysis

Developing a Market Analysis

As you’ve probably noticed, we put a lot of emphasis on the analysis and planning steps when it comes to the sales process. The reason why, is that very few sales professionals take the time to develop an effective analysis prior to entering the field. This mistake leads to more objections, more stalls, and fewer closed sales. In this blog post, we’ll discuss a few research items you’ll need to…

View On WordPress

[salesbasix]

Why an Objection is a Good Sign

Why an Objection is a Good Sign

Objections during the sale are inevitable. Every sales person will have to overcome them at some point in their career. Your job, as the sales professional, is to not only overcome each objection, but also use them to your advantage. It would help to start with defining what an objection is.

Objection– a logical concern that your prospect has about your product or service, and a sign that there…

View On WordPress

[salesbasix]

The Importance of Agendas and Expectations

The Importance of Agendas and Expectations

What do sales professionals want most? More sales, of course. What do sales professionals focus too much of their energy on in order to get more sales? Their close rate, close strategies, and how to get more prospects to the closing stage. There’s nothing wrong with improving your close rate or your close strategies, but in order to get your prospects to the closing stage, you’ll need to develop…

View On WordPress

[salesbasix]

Which Strategy is Right for Your Business?

Which Strategy is Right for Your Business?

Inbound or outbound marketing? Cold calling or social selling? Direct advertising or social media advertising? Direct mail or email? The list goes on… There are so many marketing and advertising agencies that swear by one strategy or another. Why do we have to choose only one? Honestly, we don’t. As a business owner, it is never wise to choose one marketing strategy over the other without…

View On WordPress

[salesbasix]

Entrepreneurs- Blaze Your Own Trail, and Plan for the Future

Entrepreneurs- Blaze Your Own Trail, and Plan for the Future

As an entrepreneur or business owner, you know that there are countless paths to take on your quest for success. Each time you approach a fork in the road you have a decision to make. Do I go right? Do I go left? Do I blaze my own trail? In today’s business terms, these decisions might be choosing whether or not to use social media for your business, choosing whether to use inbound or outbound…

View On WordPress

[salesbasix]

Dark Data- What's All the Commotion?

Dark Data- What’s All the Commotion?

The term “dark data” has been gaining more and more popularity over the past several months. For some, this blog post is the first they’ve ever heard of the term. For others, they’ve known about this untapped asset for months. Maybe years. The central question surrounding the ominous title is not “What is it?” But  rather “Is it moral to tap this asset?” We’ll start by defining dark data, and…

View On WordPress

[salesbasix]

The Key Components to Successful Messaging

The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures and company literature you hand out during a presentation. Your…

View On WordPress

[salesbasix]

Breaking Free from Typical Sales and Marketing Training

Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly complete lesson. For those who…

View On WordPress

[salesbasix]

The Small Scale Approach to Marketing

The Small Scale Approach to Marketing

Marketing can be a confusing part of a small business to take control of. Too many small businesses get caught up in throwing more and more money at marketing and advertising. As they exhaust resources, businesses find that they must find an outside firm that fits their needs, but more importantly, their budget. Once control is given to an outside firm, uncertainty can ensue, unless the proper…

View On WordPress

[salesbasix]

3 Myths About eLearning

3 Myths About eLearning

eLearning and online learning are the same thing.

We’ve talked about this quite a few times in the past, but it’s worth the continued discussion. There is a vast difference between eLearning and online learning. Head over to our website, and check out our demo video- it’s only 4.5 minutes long. Type in a simple google search, “online sales training,” and numerous links will popup, directing you,…

View On WordPress

[salesbasix]

Content Marketing- Definitions are Important

Content Marketing- Definitions are Important

The term “content marketing” gets thrown around a lot today. To some, it has been seen so frequently that it has lost its luster. What is content marketing? Is it the marketing of great content, or is it how you market your content, whether or not the content itself is great? According to the Content Marketing Institute, there are at least 6 definitions for the term, and each one depends on who…

View On WordPress