Leading The Wei
There is a commonly held belief that due to its strictly regulated and restrictive online network that there is by extension, no presence of social media within China. However, despite the banning of sites such as Twitter, Instagram and Facebook, the nation has seen the rise of alternate modes of connectivity.
One of the most impressive of these is Weibo. With double the amount of registered users then that of the sites that we would consider to be the big players in social media, this Chinese adaptation of a social network proves that the rest of the world have much to learn about the art of connecting. To put it further into perspective, Twitter (2015) boasts a total of 302 million registered users whilst Weibo (2015) has a total of 600 million.
Image Source: Chinas Social Media Boom
Furthermore, the overall general use of the Internet in China is a staggering statistic when stacked up against the rest of the world.
As you can see by the chart above, there is an obvious disconnect between the number of people online in China versus places like Australia.
What is more startling still is the fact that these statistics are 4 years old and as I have come to mention in previous posts, the internet is not the same place it was a decade, a month or even a minute ago. It is fluid and constantly changing in terms of not only it’s content but as a driving force behind alterations in our social behaviours and particularly the ways that we interact with the net. Whilst these statistics are likely to have changed, for Australia, the could also be said for China.
It is a difficult thing to comprehend. When we think about a place like Australia, we think of a place that we would consider to be somewhat at the forefront of modern technologies and particularly something like the Internet and in some ways we are. For example, In China the strict guidelines regarding the use of the Internet and the websites that have been restricted are all the result of government censorship. Whilst we are yet to have any restrictions placed on our Internet habits (within reason) or to find any social media pages banned, we are obviously still struggling to keep up with the habits of those users in China.
But why is this exactly? Even if we ignore the fact that their population numbers trump ours ten fold, there is still the overwhelming fact that both we and the rest of the world can barely muster the numbers on our own social media platforms to make up even half of what sites like Weibo are achieving.
Perhaps instead, these numbers are in fact a comment on our needs as humans to communicate. For the Chinese, censorship could have easily spelt the end of online communication, however despite it all they have managed to form an incredibly vast network of micro bloggers around the nation and in the process, proving the power of the Internet and the desire for connectivity.
References
Twitter 2015, ‘Twitter Usage’, Twitter.com, viewed 20 May 2015 < https://about.twitter.com/company>
Smith, C 2015 ‘By The Numbers: 40 Amazing Weibo Statistics’, Expanded Ramblings, viewed 20 May 2015 < http://expandedramblings.com/index.php/weibo-user-statistics/>
Chiu C, Davis L, Silverman A 2012 ‘Total Internet Users in 2011’ [Image], Chinas Social Media Boom, McKinsey & Company, viewed 20 May 2015











