A corporate video is made to promote a business and make people aware of it. It can be used to target a certain audience and can be watched by anyone, or it can be used within the business. For this assignment, we had to create a corporate video of our own. My group and I decided to create our corporate video on Kismet Kebab Shop in Gravesend, as this kebab shop is owned by Samir’s dad, Suat Belet, so we thought that this was a good idea as it would help promote the business.
As I worked in a group, our job roles were shared and we all had a go at everything, so as well as the other people in my team, my job role was filming, editing and planning. As we shared the job roles, it allowed us all to get experience in everything, instead of just one of us doing the filming, one of us doing the editing and one of us doing the planning.
Firstly, in terms of location scouting, this was simple for us as we knew that we wanted to film our interviews and cover shots in the kebab shop. After speaking with Suat and confirming that filming at Kismet Kebab Shop would be possible, we had a meeting to look in to what should be included in the video to make it as interesting as possible. We decided that we would be including an interview with the owner of Kismet, which was Suat, and possibly one of the employees that worked in the shop. We decided that the interviews should include the history of the shop, the kind of food that they provide customers, what makes the shop appealing to the customers and any elements that makes the shop unique and different from the other kebab shops in the area.
We also thought that it would be a good idea, if it was possible, to include some of the customers opinions on the kebab shop in a section of the video as this would attract other potential customers who have not been to the shop and do not already know what the shop is like, as they would be seeing regular customers who enjoy going to the shop.
As for the cover shots, we wanted to make them look as interesting and as good as possible so that the video would not be visually boring to watch. We decided that we would include cover shots of the shop itself, so establishing shots of the outside of the shop, shots of the inside of the shop, close up shots of the food, shots of the kitchen and where the food is made, shots of food being prepared and cooked, shots of the menu, shots of customers ordering food and shots of the employees working.
Secondly, we had to start the pre – production paperwork. This helped us to plan out our video properly so that we knew what we were doing when it came to shooting the video. We made a treatment that included the idea of our corporate and what we were planning to include in it. This was useful for us to plan our idea properly and was also useful so that we could show our client what was going to be in the video so that they could get an understanding of it as well, and they could make any changes that they wanted if they were not happy with something.
We also made a location recce and a risk assessment. We knew that this was important, especially since we were filming in a small kebab shop, as there is loads of their cooking equipment, as well as our filming equipment, so it could be dangerous if we were not careful and didn’t check before filming.
Whilst we were planning our video, we had to think about the type of demographic we were aiming our video at. As kebabs are enjoyed by all ages, we thought we would aim our video at people aged from 18 – 50 both males and females. This covers a lot of people, but there is nothing in the video that would either attract younger or older people to watch it, it is just made for everyone, so we thought this would be the best target audience.
After we had planned what we wanted to include in the video, we stared the production. We had to decide on what equipment we would be using to film this corporate video and what equipment would be best to use to make the video as interesting as possible. For the interview we needed sound equipment as well as filming equipment. We decided to use the boom pole to record the sound as this is the equipment that we were most confident on and knew how to use, so we thought that this would be the best option. For the interview shots, we used a canon with a 50mm lens as we just wanted a normal interview shot. However, for the cover shots, we decided to use a macro lens as we thought that these would make the cover shots look more visually good.
For the location of the interviews, we decided that we wanted to film them in the kebab shop so that the background of the interviews related to what the video was about. We also thought that we would film the interviews in the morning, as this was when the shop was closed, so there would be no noise from customers or food being cooked. When we got to the location on the day of filming, we looked around the shop and decided that the best place to film this interview was in the actual kebab shop, with Suat standing behind the counter, as he would be when he is serving customers. Ideally, we did want the interview to be in a kitchen with all the kitchen equipment in the background, but after looking at the location the kitchen was too small for all the equipment that we needed, especially all the lights, so we had to pick a different spot. After recording the interview and watching it over when we had got back to the college, we found that we did not have all the right information that we needed and we wanted the interview to include more details about the kebab shop, so we decided to film again.
After deciding to film again, we had planned to film in the same location as we quite liked the interview shot we had before and wanted to create the same one, however, for a number of reasons, it was not possible to film there again, so we had to think of another location. After discussing it as a group, we thought the best place to film would be in a kitchen, as even though it isn’t the kebab shop’s kitchen, we thought that we could create a background that would be similar to it. Also, as we did not get all the detailed information that we wanted from the first interview, we thought it would be best to create a script for Suat to read before, so he had an idea of how to answer the questions in detail and full sentences, so that the audience could get an idea of what question had been asked without including it.
After filming the second interview, we got more information that we had done in the previous interview and we were happy with the answers that we given. This time around, we made sure that we included a code of action at the end of the interview so that potential customers would know how to contact the kebab shop or where to go to the kebab shop if they were interested, which we had not included in the first interview.
However, a few days after we had put the footage on to the computer, we came back to check it. We realised that we had only put the cover shots from that day on to the computer, and not the interview shots, and by then the footage on the SD had been deleted, so the interview shots were lost. So, we then had to arrange another day to film a third interview.
As we also had to edit our corporate video, we wanted a allow a few weeks to do this, so we had to get our interview shots filmed as soon as possible to allow time for editing. So we decided that it would be best to film the interview shots in the college, so that we could get the interview done and start editing that same day so we didn’t lose any time. When we were deciding on locations to film our interview, we realised that there was nowhere in the college that we could use that would create a kebab shop in any way, so we decided to use a room with a plain white background.
After we had filmed and got everything we didn’t, it was then time to start the post production stage. When it came to editing, Samir and I worked as a team. We used Final Cut Pro to edit our corporate. Firstly, we renamed all the cover shots whilst going through them all to check over them and see which ones we would like to keep. We then started to edit the interview. We decided it was best to delete any parts of the interview that we did not want to keep and we thought would not need to be included in the video. After we were happy with all the answers that we had from the interview, we then built the story by moving bits of the interview around and rearranging them to make the interview as interesting as possible. After we were happy with the order of the answers, we then had to decide which cover shots we would be using to hide any jump cuts or any long gaps between the answers to keep it interesting for the audience, we also used cover shots in between some of the answers so that the video would be slightly longer. We wanted to use shots that were relevant to what was being said on screen. After we were happy with the edit that we made, we then had to find the right music that would fit with it. We found traditional turkish music, that was upbeat and fast. This created a nice and happy atmosphere for the video which kept it interesting to watch. We also added some animation at the beginning of the video using after effects. We would have really liked to use a logo, but the kebab shop did not have one, so we couldn’t. So instead we just wrote the title of our corporate and put a simple effect on it to go with the style of the video. We chose the effect that faded out at the end and kind of looked like flames as we were going with the theme of the cooking.
Overall, I think that our corporate video came out well and we have included the basic information that someone would want to know about a kebab shop. I think that we did include the key elements that a corporate video would include, like interesting cover shots and interviews, as well as a code of action and the unique selling point of the company. However, I would have liked to use a few more different cover shots just to make it a bit more interesting. Also, I would have liked to include another interview with one of the employees in the kebab shop, to get a bit more information on it and also their opinion. I think it would have been good to use customers opinions also, as this would attract even more people after hearing the good reviews that regular customers would be giving.
We should have also focused more the kebab shops unique selling point, which was that the food is prepared fresh every day, and got more cover shots of it being prepared, as this would be what attracts customers the most. I think it would have also been better to have a more interesting background in the interviews.
http://youtu.be/EHZ90tuGinc
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