Trolling and Social Media Conflict
The ability for individuals to remain anonymous over social media is both a blessing and a curse. Anonymity has traditionally been recognised as the “inability of others to identify an individual or for others to identify one’s self” (Christopherson, 2007).
A positive of anonymity over social media includes the freedom for self-expression, whereby individuals are able to share personal information, ideas, beliefs, viewpoints etc without a fear of discrimination or backlash. There is a freedom for open discussion about sensitive and taboo topics and even an allowance for people to report injustices or activity that is against the law.
All of these positives, however, has its relative contras.
The blanket of anonymity allows room for hateful comments and rude condemnation. Xenophobia, defamation, cyberbullying and bigotry can occur without any form of consequence.
Although the ability to be anonymous online would nevertheless increase the likelihood of individuals acting on the topics mentioned above, it is evident that these things occur regardless of whether the person remains anonymous or not.
Spring.me who merged with Twoo, previously recognised as FormSpring, is a question-and-answer-based social network launched in 2009 that allows individuals to post anonymously or non-anonymously on another person’s profile. This website caught the attention of many of my friends and acquaintances in high school as it allowed users to express anonymous opinions and ask questions publicly.
https://www.twoo.com/?utm_campaign=springme_cobrandreg
As you can imagine, hormonal teenagers mid puberty+ anxt + social media = cyberbullying.
I luckily steered clear of creating a profile for myself as I saw the hurt resulting from the hateful messages and harsh commentary being sent to my fellow companions.
Golf-Papez (2017) defines Trolling as deliberate, deceptive and mischievous attempts to provoke reactions from other users and can be considered as “consumer misbehaviour”.
Trolling can range from ‘sophomoric pranks to identity-based harassment to online impersonation to political activism to straight forward racism and misogyny’ (Phillips, 2014)
This is due to the fact that individuals who engage in trolling (i.e. trolls) are ‘unwilling to cooperate with the service provider, other customers, industry regulations, and/or laws’ (Bitner, Booms, & Mohr, 1994).
Although with this being said, I doubt the individual who is using hateful rhetoric or purposely provoking someone is primarily thinking about abiding by internet laws.
So... how do you stop a troll?
Evidently, it’s very difficult to do so when the individual is hiding behind a screen. It also depends what type of trolling behaviour was conducted…
Defamation; the action of damaging the good reputation of someone, can prompt the seeking of legal advice.
In regards to inappropriate material classified R18+, you are able to report to the Australian Communications and Media Authority (ACMA) who can review classification complaints and inquiries.
Bitner, M. J., Booms, B. H., & Mohr, L. A. (1994). Critical service encounters: The employee’s viewpoint. Journal of Marketing, 58(4), 95–106
Christopherson, M. Kimberly, (2007) The positive and negative implications of anonymity in Internet social interactions: “On the Internet, Nobody Knows You’re a Dog”, Computers in Human Behavior, Volume 23, Issue 6,
Maja Golf-Papez & Ekant Veer (2017) Don’t feed the trolling: rethinking how online trolling is being defined and combated, Journal of Marketing Management, 33:15-16, 1336-1354
Phillips, W. (2014). To fight trolls, focus on actions and context. The New York Times.