Bar at IBM Cognitive Studios thatâs mixing up custom cocktails for people based on personality traits and habits like hobbies, mood, etc.
Three Goblin Art
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izzy's playlists!
tumblr dot com

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Cosimo Galluzzi
Cosmic Funnies
styofa doing anything
KIROKAZE

oozey mess

pixel skylines
Monterey Bay Aquarium
2025 on Tumblr: Trends That Defined the Year
NASA
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đȘŒ

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Kaledo Art
trying on a metaphor

Love Begins
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@sccadv-blog
Bar at IBM Cognitive Studios thatâs mixing up custom cocktails for people based on personality traits and habits like hobbies, mood, etc.
From Andy Puddicombe, founder and narrator of the Headspace meditation app...
âThe phone is neither good or bad. Itâs a piece of plastic; itâs just a thing.
Itâs the way we relate to it. We havenât worked out a skillful way to interact with it. It has enormous potential for delivering good and bringing people together.
Find out what works for you. Find a way to relate to your device that still allows you to have peace of mind.â
How can we get people to look up from their phones and begin to engage with their community in a more connected way? LinkNYC is working to replace old pay phones in New York with new structures called Links. Each Link will provide superfast, free public wifi, phone calls, device charging and a tablet for Internet browsing, access to city services, maps and directions.
LinkNYC is completely free for consumers because it's funded by advertising. Brands are able to provide unique experiences that bridge the gap between OOH and digital. For example, Coors Light partnered with LinkNYC and Shazam, encouraging consumers to download local mixtapes of music that's most popular in their current neighborhood. Learn more here: http://bit.ly/1S9FUPh
At any project the person in charge is the one thatâs most passionate.
Miguel Montanez, Dir of Creative Technology at PBS
Sitting in a room full of like-minded designers is probably the worst thing for your product.
Dave Schlafman, Creative Dir at Jibo
From Ira Glass, host of âThis American Lifeâ...
In a time when traditional journalism is struggling, podcasting is the âmagic ticket.â The âThis American Lifeâ podcast brings in more advertising revenue than the radio show, and itâs allowed the showed to expand its team and do more investigating reporting.
From the start, building a community was the way we marketed our brand. Instead of having users, we wanted to create evangelists.
Julie Rice & Elizabeth Cutler, SoulCycle Co-Founders
The Uberfication of everything is turning SF into an assisted living community for the young
Startup L Jackson
As CEO and Founder of Under Armour, Kevin Plank has four key pillars to success: Build great product, tell your story, provide great service and build a great team.
Check out the brandâs most recent compelling and inspiring ad above.
âFor all of the debates, a product that fails to dramatically change is one that will certainly be bypassed by the relentless change in how technology is used.â
"Iâve grown tired of debating such minuscule design decisions. There are more exciting design decisions to tackle.â
The above was written in a very public departure from Google by Douglas Brown, who was lamenting Google processes such as the infamous Forty Seven Shades of Blue. Google was looking for the one ideal shade of blue for links, to be used  across all of their products and quite literally tested 47 shades. While it must have felt like insanity, Google later quantified the value of that change: $200 million. The topic is A/B testing. Presented by Paolo Mulabuyo, User Experience Designer for Netflix, it was noted that testing seems to pit subjective vs objective, qualitative vs quantitative, art vs science. Design is actually the spectrum of combining art and science. In surveys, 47% of ânon-membersâ said theyâd be more likely to sign up for Netflix if they could browse the catalog beforehand. So with a hypothesis of âallowing non-members to browse the catalog will improve conversionâ they A/B tested the current (at the time) design against one with catalog browsing. The original design - with very little information on the homepage - outperformed the catalog browsable version. There was just too much information and it overwhelmed users. They tried it another 4 times in various ways with the same result. Eventually, they enhanced the minimal homepage design with a little more information about what Netflix offered, and finally came to a design that outperformed what they already had. A/B testing separates what people say from what they do. Two other takeaways: A/B testing enables you to make big bets confidently A/B canât replace qualitative methods. It complements them.
Culture eats strategy for breakfast.
Kevin Plank, Founder & CEO of Under Armour on the importance of company work ethic and culture.
When you make a hobby into a job you'll likely lose a hobby
Paolo Malabuyo on his time in the video game industry
You know what? F**k Dropdowns
There are roughly 30 good reasons to avoid dropdowns. Letâs get rid of them.
If you must use them, improve them. - use your analytics to find smart defaults based on overall usage patterns - use user data for logged in users to place likely responses as the default option - combine or eliminate options that are seldom selected - use regional pattens (eg, for users in Chicago youâd place the Bulls as the default in a dropdown about basketball teams)
Replace dropdowns with better UI - for short lists use radio buttons so nothing is hidden - move ranked choices into a slider (eg, slowest option to fastest option)
Replace with No UI - replace user input with machine input - GPS, IP Address, zip codes and area codes can all tell the application a great deal of information with a single input or none at all - use apple or android pay to replace a form process with a single tap
Security Questions are horrible.
13% of security questions can be guessed successfully without knowing the individual. Whatâs your favorite food? Itâs pizza.
There are lots of good ways to avoid using security questions, but if you feel must, here are some options: http://www.mcsweeneys.net/articles/nihilistic-password-security-questions
Smart Ad Campaigns
The most compelling campaigns arenât about the product. Need to appeal to your target on a deeper level, as weâre emotional beings. Have faith that your consumers are smart enough to figure out your productâs benefits. In terms of ROI, be open to the fact that there are many things in life that canât be directly measured, but are still driving impact and brand sentiment.