This is for all of you who are lost, confused, don't know where to start, how to make money, and even how to learn... PLEASE STOP FALLING FOR THIS STUPID MARKETING BS! Today, I woke up with this in my inbox. For a good 5 minutes I just sat there, thinking to myself, "WTH, it's 2017. Why are people still falling for these things?" I decided enough is enough - it's time to educate you guys on the realities of business marketing that you do not seem to understand. I am going to use myself as an example too, so trust me, this isn't a personal attack on anyone, it's opening your eyes. This ad that I saw states that an affiliate marketer has made over $1,000,000 in sales. While this seems high, it's possible for him. That said, here is what most people fail to see and understand: 1. There is a marketing cost to that million dollars of revenue. As a rule of thumb, many marketers take home about 10% of what total gross sales are. The problem, of course, is saying "I took home $100,000" isn't as attention-grabbing as saying "we sold $1,000,000". 2. If you start today, you will not enjoy ANYTHING near that amount. Why? This marketer has been building his business for four years (for example, back when Instagram was a free-for-all platform and every day you could grow 5K followers just by posting quality content. You can't do that anymore.) That means that when you have a base of 2,000,000 followers to market to, you have what most people don't have when they start, which makes it easy to succeed fast. If I do the same thing, I have a huge base of people to pitch so it's just a matter of how I pitch. For the average person, you have to first find a potential lead (pay for it), then attempt a pitch, then adjust based on results. In many cases, this wastes tons of money before you make even one dollar. So for you, the average person getting started, it's unlikely that you see anything near even 5% of your gross sales. If you have to also build a following, you'll be way down in losses before any money is made back. Nowhere does any ad talk about this critical piece of the puzzle. 3. Digital affiliate marketing has been around for YEARS, it's nothing new. This is no different than being an MLM, just online. It's OK if you understand what you're getting into, but you're really just selling other people's products for them and taking half the profit. Would you go to Walmart, buy a bottle of Pepsi for a dollar, and try to resell it for 50c more? It sounds stupid, right? Actually, a Pepsi is more likely to sell than most of the products that are being affiliated because no one knows about them... but they know what Pepsi is. If you think just signing up for a program then posting your affiliate link on your Facebook page is going to make you money, you're delusional. You have to learn how to make great landing pages, write great copy, and even go so far as figuring out how to spend good marketing money that will convert skeptics into believers. If you are smart enough to do this, then the first question you should ask yourself is, "Why the hell would I do all that work just to sell someone else's product instead of my own?" EXACTLY! You wouldn't - which is why 99% give up in their first 30 days. That attrition rate doesn't matter to the guy who recruited you because he gets paid as soon as you sign up to sell. 4. You watch me on social on @icreatemillionaires talk about 3 critical things all the time and leverage my cars, house etc... to convince people, right? I keep saying join the Secret Academy, read RADIUS, read TCT and you too will have what I have. Sounds crazy, right? I agree, and it makes sense if you think of it in the context of what is shown to you. You cannot have a 7 figure house & 7 figures in cars JUST by being an entrepreneur. You can have them when you succeed as an entrepreneur. This is why I never say you'll achieve this in 90 days. I say you will learn this in 90 days. There is a difference. I also never tell you to do exactly what I do. I don't teach people to write blogs, build platforms like Secret Entourage, or sell courses. I don't even teach you what I know to start a business in the automotive industry like I did back then in 2005. I don't teach you how to make $1.7M in real estate like l did in 2006 nor how I made $800,000 in 3 months trading 2 stocks in 2009. I don't teach it because you can't replicate it. It's a matter of timing, it's a matter of being the right person ready to take action in front of the right opportunity. It's not about execution, it's not about knowledge, it's about everything coming together after YEARS of practice and failure. This is not SEXY people, that's why I only have 90K followers on Instagram and not 5 Million. It's a not a dream. It's a reality that every one of you will come to accept at some point in your life or another. You just need to hope that by the time you realize it, it's not too late to have enough energy and time to get started. There is no shortcut. It took me 10 years to make enough money to engage in all the opportunities above I mentioned, while still working a day job. It took me 5 years after that being a small business owner and fucking dying with no sleep to survive and not have to close my doors. It took me 5 more years to learn how to be an entrepreneur and then be able to find victories in varied industries. Somehow, despite all that effort, some guy will open his email see that bs ad and say: "For $47, I am going to have the unicorn formula to making a million dollars this year, even though I haven't even learned to make my first $1000 in business." Business is about the art of creating transactions and getting good at it. It's simple, but it's NOT easy. 5. With Exotic Car Hacks, I don't teach people to wake up in an exotic when they're broke and don't understand 2 things about making a dollar. I teach people to finance in the context of cars because most people don't understand that luxury goods are a financial business transaction for the seller and buyers of these things. The more you understand, the more you realize how to create transactions, not be the one on the wrong side of it. I have an ad that says "Learn to get in an exotic car in 90 days." It's my highest converting ad, and while I show you a Huracan in it, it is NEAR impossible for someone who has never owned a car to buy their first Huracan in 90 days. However, it is not impossible for them to buy their first exotic (perhaps a GTR, R8, Masi etc...) but just cause I show you a pic, you assume it's going to be a Huracan. Marketing is the art of allowing your customers to create self-assumptions of what will happen to them by becoming your customers. By the way - Nike does the same thing with fitness/sports performance, Apple does this for graphic designers and creative artists, and even Subway did it with that Jared guy pushing weight loss. This is an ART. Don't hate it - learn to master it. So what did you learn from this post? 1. Don't fall for stupid bs. There is no $47 solution to your problems. There is no book that will make you a million. Each book is an opportunity to understand how to think. It's up to you to pull the value out of it. 2. You won't make a million sitting at home doing what another 20,000 people tried to do last week. 3. Learn to decipher marketing from reality. 4. Entrepreneurship is about creating a path, not finding one. 5. Business is about creating a path for others to walk on and pay you for it. 6. Read Third Circle Theory & Radius - I wrote them for a reason - so you can learn. If you don't think you get it after you read something the first time, read it again. There is a reason Andy Frisella and Fabio Viviani call me one of the smartest guys they know. It's not because I spit BS. I teach Business & Entrepreneurship. Sometimes that's not sexy, but it's necessary, because in 10 years there will be 60% fewer jobs and most of you will already be behind. This is the time to take action and the time to figure out that first 10 years so you can be in a position to take action when SHTF. Pejman PS: If you want to network with REAL entrepreneurs and learn how REAL businesses are born, then head over to my Secret Entourage Academy here: http://ift.tt/2idQ6Nv http://ift.tt/2v8Y5ge
