so i think i finally figured out what exactly put me off taylor, and it wasn't the politics (or lack of it) or generally how she's been since midnights released. i think it's the basic fact that she's stopped being/feeling like she is a musician. like i know she's doing the tour, obviously, but nothing about her including the tour has felt like it's about her work.
for instance i see artists of her generation and even newer ones do your staple few things after they've released new music: you do SNL maybe, maybe a tiny desk concert, maybe BBC live radio, maybe some smaller/closed door live gigs and live performance videos on your YouTube, maybe you speak with Genius or Apple Music like Hozier did about your process. just tiny things that speak about your music and what is after all your day job.
instead what i recall and what i've seen taylor do since midnights came out (or arguably since the red re-recording came out) is simply her go to jimmy fallon or whatever and basically rehash the same lines about the album, or release a hundred combinations and versions of the same thing for people to buy. and this isn't even half the reason why we see her face plastered everywhere: a bulk of it is pap walks, tabloid-y speculation which generally makes me go what even are you now
and i just feel like this is such a wasted opportunity to do more with her music. the last bit of creativity in this sense that i can think of is the folklore long pond studio sessions: they gave her a chance to talk about making the album, and they also added a different texture to the songs themselves.
wow this is actually such a good observation. she really doesnt promote her music anymore, but she does promote her personal life. (and i know shes on tour, but she has the week off in between, she can do an interview over the phone during lunch one of those days off you know) the TIME interview was the perfect example, i would have loved to know what the re-recording process was like from the beginning, if it changes with each album, what she approaches first, how tour affects the re-recordings, etc... but instead we got a good chunk of her and her current partner. i would have loved to see it focus in on her as an artists rather than her personal life.
and if we take the only artist i can think of that doesnt really do promo but is currently releasing music, that's beyonce (not comparing them as artist dont worry), but beyonce is so different from taylor. they both are selling entirely different things. taylor sells relatability, writes about human emotion for the everyday person. she built a good percentage of her career off of relating to people and building a community of people feeling like they personally can relate to her and she can relate to them. beyonce doesnt offer any of that, she sells the fantasy, an escape. her releasing an album and never really promoting it makes sense, her art doesnt thrive off of relatability and feeling like the everyday person. taylors does.
nothing about taylor is about the music anymore. and when it is, it's 'fans' asking for more of it, then getting it, then wanting more. and when we get it- the longest, most intense discussions are about the person they're supposedly about and people creating an entire story surrounding it... not once admiring the song itself and her work. and thats probably why it feels so exhausting, every conversation is stale and tasteless if you're someone who doesnt care about her personal life. it's just the same gossip over and over again and a lot of its been being discussed for over a decade.
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