In a San Francisco Mission café on a sunny April morning I sat with Josh, the former Head of Product at Tumblr. Our friend the venerable mroth (who had once run product at Flickr) wanted us to meet with Frederick, who was founding what would later become Polaroid Swing. Josh and I had launched some innovative photo/video apps together, and were knee deep in our latest. To create something for Polaroid was an interesting enough challenge, though, so after that chat we scheduled a week with him and his co-founder Tommy — just to see what we might come up with.
Alaric Cole, Developing a New Polaroid Medium














