Framing the best SEO campaigns – The ground work of keyword analysis
Framing SEO campaigns have been quite easy before a couple of years. Things have been a breeze for the SEO companies to put up turnkey SEO packages and get successful results for their clients. The reason was less number of algorithm updates within a timeframe and this made SEO research easier. However, things have changed a lot through the past 2 years. The Google panda update for 2011 followed by the series of data refreshes and more than 5 algorithm updates in 2012 including the Google penguin update forced SEOs to reinvent SEO strategies every now and then. No matter how the algorithms change, there are certain parameters included in the ground work of framing SEO strategies that never change. You get this groundwork right, and then you have only a little left to work in terms of adhering to the current algorithm trends.
Finding the target keywords No matter how the algorithm changes, the initial keyword research you do when framing your SEO strategy never changes. Finding the right target keywords is the first thing you have to do when planning an SEO campaign. Finding the right target keywords has a road map:
1. Check your Google analytics data and get the list of all the keywords that are tracked already for your website 2. Manually analyze the website and separate the conventional sales keywords from the junk and informative keywords 3. Now group the keywords based on different categories. Depending on the size of your campaign, you need to fix the number of keywords that you can contain within each group. 4. If some particular keyword group contains less keywords, you need to find new potential keyword for that group. Make use of Google adwords keyword tool to find related keywords and grab the new potential keywords and add it to the groups. 5. Now, your new list of keywords would contain the old keywords for which your site is already recognized and new potential ones yet to be associated. 6. Now filter down the list of keywords by considering the global and local search volume along with the trends.
This keyword analysis process doesn’t change corresponding to the search engine algorithm updates. So you can frame your own solid plan for keyword research and have it as a standard. Once you have solid, conventional keywords, the rest of the SEO planning is a breeze as usual.
About the publisher: SubmitINme is the publisher of the blog post, which an ISO certified SEO company. SubmitINme specializes in providing SEO outsourcing solutions and SEO packages to clients all around the planet. Content is authored by Geno Thampi, Strategic director of SubmitINme
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