SEO, SEM, PPC, SMM Discussions

Blogger Bio Asif Anwar is an Internet Marketing enthusiast and working with Search & Internet Marketing since 2001. Enthusiastic about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Web 2.0 Buzz Marketing, etc. The Digital Marketing Strategist of iVive Labs for various Interactive Marketing Solutions for SMES and Large brands. SEO Trainer, Speaker, Mad tweeter on SEO, and SME Marketing Strategy Consultant. My Q& A Blog on SEO, SEM, PPC, and SMM

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My Keto Diet Shoping List for Dhaka

Please find my shopping list below (source file):

Find the original file at: https://docs.google.com/spreadsheets/d/e/2PACX-1vQl1SNQOKQyz25M_t3bh3XM8i8z0mTByTzxFHdAqXTjfH_hfrhSSuxS-7dzlgOeZjzLUXrxPCMFaxVT/pubhtml?gid=0&single=true

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If Mobile is not the Future, then What is?

Mobile may seem like the future, but as the capacity of mobile devices grow, you might see a different scenario in future. Mobile is really not the future, but convergence of various devices, flexible screens and responsiveness of display, cloud computing and cloud OS, and supreme mobility are the actual future.

Article: If Mobile is not the Future, then What is?  

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How Online Job Market and Freelancing Can Make Bangladesh a Middle-earning Country

When we are talking about Online Job Market, Freelancing and Outsourcing, we are mostly talking about the youths. Yes, they are our future. But, think how far we can go with freelancing and outsourcing, if we can involve all the unemployed population in Bangladesh. i.e.

The Unemployed Youths

Women (Homebound, Conservative, Mothers, etc)

Senior Citizens and

Handicapped people.

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A Small Prayer

Future is always worse than the past. So, wishing "Happy New Year" is not quite relevant. But, I believe it is a small prayer. So, lets pray "Not to be happy" Instead, let's pray to "Make everyone happy".

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Signs of Facebook Campaign Fails! This is an answer to the question in Quora: What are early signs of successful Facebook Campaign? I think rather than talking about early signs of success, it is better to talk about the fear signs and symptoms that might make the campaign unsuccessful.

Some of the NEGATIVE signs may be:

Low Organic Reach and Engagement

Decreasing Quality Score

Decreasing CTR

Increasing CPC

Low LTR (Like Through Rate)

Increased Number of Audience Hiding Your Ads 

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How can I get organic likes on Facebook? How can I impress a girl, without spending a single penny?

Both are tough, but possible: - With "words" and - "talents" - also consistent talent in using "words".

If we translate that in marketing term, then: - these "words" are called "contents" - "talents" are called "quality contents" - and be consistent in providing quality contents

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SEO and Online Marketing Interview with Asif Anwar

Internet Marketing interview with Asif Anwar where he talks about Search, Social, Content and Digital Marketing. Checkout the insightful answers!

Quoting:

I think we should stop using the word “Link Building” and replace it with “Content Marketing”. Since just building link is not enough to gain good positions in search engines, let alone authority. You need contents and also disseminate them in various relevant sites.

With the Panda update “Topical” Authority is already the big thing for SEO. If you want to build authority, you need stay focused on your topic. And big part of it is content. Content did in the past and will rule SEO in future. Since, you cannot be an expert in all subjects, you might see many specialized SEO agencies growing up (in fact it already did), e.g. Legal SEO, Automotive SEO, Real Estate SEO, and many more.

We are also seeing early evolutionary shift of Semantic SEO. Whether or not LSI exists, Google and/or other search engines are steadily evolving to understand the relationship between keywords. So, if a page talking about Obama, it will also pass link juice for White House. In future, I hope to see more artificial intelligence in work.

User intent is something that I think Google will improve on. Bayesian Filter is used for spam emails to understand which stuffs are good and which are spam from the behavior of the user. Definition of spam is also unique from person to person. Ladies fashion may be spam to males and major league games to females. And in very recent future we might see something similar to Bayesian Filter in place that understands the user intent. So, when 2 people are searching the same keyword, e.g. Notepad, one will see the Stationary Notepad and the other will see Electronic Notepads.

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It's been a very dark year for me. But, I believe dawn is near. Though Dawn is still dark, but it gives hope for brighter day. Have a great year ahead.

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SMM & SEM (SEO + PPC) Specialist & Consultant turned 5 today!

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Link Juice Optimization (LJO)

For large sites, Link Juice Optimization is one of the best strategy to get some quick wins in SEO.

There might be a lot of pages and article pointing to your site that are not pointing to a relevant page or pointing to a 404 page.

The goal of Link Juice Optimization is to either make the referred page more relevant or create a new page that passes relevant link juice and also the reservoir that collects the link juice is also filled with similar theme. i.e. if the backlink passes blue link juice, the reservoir should also contain blue juice.

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Like Through Rate (LTR) for Facebook Advertisement

See on Scoop.it - Social Media Marketing Tribune

SMM & SEM (SEO + PPC) Specialist & Consultant. Like Through Rate (LTR) for Facebook Advertisement -

Asif Anwar's insight:

Like Through Rate or LTR is a quality factor of your Facebook Page and the target audience. i.e. it is good indicator to tell how good is your page and posts that encourage visitors who click your ads to like the page.

 This is actually the percentage of people that like your page from the total number of visitors that clicked your ads. It is a very good indicator to tell how good is your page for the target audience. Becuase, the best page can be not likebale by random audience.

 When you advertise by segmenting according to various target audience, you can find the best strategy for your target audience by monitoring LTR. You can use it for various other purposes. Read the SEOPPCSMM.com post to know more.

See on seoppcsmm.com

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Twitter changes RSS location of your timeline

The previous version of the location of Twitter Timeline RSS used to be at: http://twitter.com/statuses/user_timeline/11089002.rss 

In the URL 174451720 is the Twitter ID number. You can find yours from http://www.idfromuser.com. Enter your Twitter Handle and hit submit to get your ID Number.

If you visit the previous RSS feed location: http://twitter.com/statuses/user_timeline/11089002.rss 

You'll see that it says:

Sorry, that page does not exist.

Now, the URL is changed to:

http://api.twitter.com/1/statuses/user_timeline/11089002.rss

But this would be easier to remember:

http://api.twitter.com/1/statuses/user_timeline.rss?screen_name=seoppcsmm 

One of the problem with later URL is, it'll break down if you plan to change Twitter Handle.

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Detailed Analysis for Understanding Direct Traffic in Google Analytics and Other Web Analytics

See on Scoop.it - Internet Marketing for Small Businesses

SMM & SEM (SEO + PPC) Specialist & Consultant. Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics -

Asif Anwar's insight:

This article provides insights on various ways Direct Traffic can be generated in Web Analytics app like Google Analytics. Direct traffic is not much categories in Google Analytics to show you the real insight on how direct traffic was generated. The blog lists many ways that direct traffic can be generated.

See on seoppcsmm.com

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Billboard-based Internet Marketing Campaign and Tracking & Measuring ROI

See on Scoop.it - Internet Marketing for Small Businesses

Tracking and measuring Return on Investmennt (ROI) of a Billboard was a tough call. But, with the advancement of web technology, you now can turn a Billboard Marketing Campaign into an Internet Marketing Campaing. This blog mentions some options by which you can do so:

  - Using a Landing Page URL on your billboard, which can be tracked in web analytics, by using mix of tools like Google URL Builder and Bitly URL Shortener

  - Using QR Codes to direct audience to URL or Phone Call, which is tied up with Web Analytics

  - Bluetooth Advertising Near the Billboard with Rich Media

  - Email Tracking from mobile devices

  - Using Call Analytics which connects phone calls to your web analytics

  - Using Coupons to track traffic sources.

See on seoppcsmm.com

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Why the #1 Position in Google and Other Search Engines Sucks

See on Scoop.it - Social Media Marketing Tribune

Why the #1 Position in Google and Other Search Engines Sucks?

1. Searcher’s Intent does not match Your Commercial Goals 2. Increased Sales, Support, and Operation Cost 3. Low ROI and Competitive Disturbance 4. Decreased Reputation at Increased Level fro leaving a lead on the table 5. There is no advantage for being the First Shop in a mall

See on seoppcsmm.com

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13 Prophecies of Internet Marketing | Social Media Today

See on Scoop.it - Social Media Marketing Tribune

By Asif Anwar

  My 2008 Article in Marketing Pilgrim was also published in Social Media Today. There I made some bold predictions and most of them became true, except for the buzzy topic "SEO will be History". Which was used intentionally to create buzz :-)

  The Prophecies

Prophecy #1: Onsite Search Engine Optimization (SEO) will be History

  SEO is not dead and Visual Algorithm is not yet fully in place. But, Google now owns Chrome, whic they did not in 2008. So, they do have the technology to make it happen.

    Prophecy #2: Searching will become more User-friendly

I actually predicted Google Search Preview and Instant Search here. This was not available in 2008.

  Prophecy #3: More Personalized & Localized Results will Influence SEM

  This is more true now. And more prominent than the personalized search in 2008.

  Prophecy #4: Natural Language Reputation Algorithm will be a Great Factor

  Google can identify LSI spamming. But, it is unsure that they are really using such algorithm.

  Prophecy #5: Copying Themes will be punished by Near Duplicate Content Filter

  Near duplicate contents are being covered by Google with the Penguin update.  Google mentioned that they can identify content spinning.

  Prophecy #6: TrustRank will be Stronger than PageRank

  TrustRank was in infancy in 2008. But, this is more true now.

  Prophecy #7: Online Social Media will kill Traffic from Search Engines

  This was bold and I was true.

  Prophecy #8: Handheld Devices will Rule Future Traffic

  Remeber, I said Handhelds, not mobile phones. I really did not think about iPhone or iPad, which was not available during 2008. We are yet to see the groeth of Tablets. I also said:

  Newsletter circulation will switch from emails to Online Social Medias

  Isn't that already happening through Facebook Pages?

  Prophecy #9: Email will be the Least Used for Personal Communication

  Bold prediction, I agree it was a bit predictable. But, it already has happened.

  Prophecy #10: Personal Power to Influence Purchase will Increase

  The power of blog is alredy prominent in Search Engines and Social Media. But, if Google fully implements its Authorship Program, this will be more true.

  Prophecy #11: Web-based Consumer Analytics will be Major Internet Marketing Process

  Web Analytics is no longer a tool for Webmasters and SEOs. It has spread to other part of managerial decission making. but, this has a long way to go.

  Prophecy #12: Web Cluster and Widgets will mean Businesses for Small Companies

  Well, it left it's infancy and gained adoloscence in 2008. But, we know this is more true now and in it's youth.

  Prophecy #13: Future Internet Marketers will be Personal Helper

Corrected:  The Broadcasting Media will Merge with the Internet

  The published prophecy is more similar to Prophecy #11 (Consumer Analyics). So, I revised the prophecy and mentioned that  TV, Internet, and Phone will be just one media.

See on socialmediatoday.com

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Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services [Update: $350M Price] | TechCrunch

See on Scoop.it - Social Media Marketing Tribune

Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and...

See on techcrunch.com