Gurdeep Singh Sappal is the Chief Executive Officer and the Editor-in-Chief of the Rajya Sabha Television, the public broadcaster owned and operated by Rajya Sabha, the Upper House of The Parliament of India. He is also the Officer on Special Duty to the Vice President of India and works as his aide and political advisor.
Sappal is credited with conceptualizing and establishing Rajya Sabha Television (RSTV). He has also conceptulized and produced a ten part television series 'Samvidhaan - The Making of the Constitution of India', which re-enacts the debates of the Constituent Assembly and recreates the drama of the political and parliamentary process of developing the salient features of the Constitution of India. The series was directed by the ace filmmaker Shyam Benegal.
The art or skill of combining text and pictures in advertisements, magazines, or books is known as Graphic design. Graphic Design world is ever evolving and we see trends fade away in months and others stay there for years. As we go forward, we research and uncover some future graphic design trends by
BRIGHT, BOLD AND VIBRANT COLOURS
In attempt to create clean and controlled design scheme, may graphic designers used safe, muted and easy to digest color scheme. Now that we have seen almost every company or brand follow the neutral scheme, it has lost its power and this year you may see a shift from neutral to bold and brighter color palettes. Following the trend, we are expecting a lot of bright, vibrant and bold colors but that doesnât mean that every company should have a color revolution. Infusing traditional neutral backgrounds with bright colors, companies can give a fresh new looks to their brand without straying way too far. Â Biggest example here could be the redesign of Instagram logo from last year.
Almost every entrepreneur hopes to get their business in press and for most of them PR is a mystery. They see their competitors in press and fight hard to figure out the magic formula. Itâs something that every business wishes for but finds it difficult and elusive to achieve. Generally, clientâs longings
Public Relations basically is a strategy based communication process that aims to build mutually beneficial relations between the organization and their public. It is not something that has evolved in the 21st century, instead itâs a very old technique used to connect with people and informing them. The main aim of companies to have a PR agency is to get their business in the media, maintaining its presence and establishing good relations with the public.
At Scroll Mantra, our aim is to forge an all-encompassing digital approach for our clients. We are well aware of the potential of this indispensable modern giant called digital media and its importance cannot be stressed enough at this point of time.
Our employees at Scroll Mantra think and breathe digital and are well adept at applying their digital concepts for the growth of your company. Our digital skill set and expertise help us in thorough analysis complex business problems and consequent applications of advanced digital marketing solutions. We aim at simplifying and beautifying the user experience on your online platform so that our clientsâ customer base increases manifold. Offerings by Scroll Mantra.
At Scroll Mantra, our aim is to forge an all-encompassing digital approach for our clients. We are well aware of the potential of this indispensable modern giant called digital media and its importance cannot be stressed enough at this point of time.
Our employees at Scroll Mantra think and breathe digital and are well adept at applying their digital concepts for the growth of your company. Our digital skill set and expertise help us in thorough analysis complex business problems and consequent applications of advanced digital marketing solutions. We aim at simplifying and beautifying the user experience on your online platform so that our clientsâ customer base increases manifold. Offerings by Scroll Mantra.
Social media marketing goes hand-in-hand with content marketing. It provides the makers of content with endless inventory to post their content on.
Social media marketing goes hand-in-hand with content marketing. It provides the makers of content with endless inventory to post their content on. Social Media consists of a plethora of websites in its entirety. The likes of Facebook, YouTube, LinkedIn, Instagram, Twitter, Pinterest, Google+ have opened up a limitless vault for marketers and brands alike. Each medium has its own uniqueness and applications. YouTube provides us with the option of video content whereas Twitter forces us to compresses our thoughts and content in few characters.
About Scroll Mantra Scroll Mantra is a young and dynamic consultancy focusing on seamless execution and delivery of path breaking campaigns through traditional and digital media. Getting noticed and staying noticed in todayâs fast moving world takes more than a one-off media release or a short-lived Twitter trend. By creating long-term
Scroll Mantra is a young and dynamic consultancy focusing on seamless execution and delivery of path breaking campaigns through traditional and digital media. Getting noticed and staying noticed in todayâs fast moving world takes more than a one-off media release or a short-lived Twitter trend.
By creating long-term strategies that harness the proven power of traditional PR with the influence of social media, we help our brands raise their profiles, establish their identities, launch new products and promote their services. We are an integrated Public Relations, Digital and Social Media agency spread across various consumer and lifestyle sectors. We are passionate communication professionals committed to deliver nothing but the best to our clients.
Nowadays, social media marketing has become a powerful weapon to communicate with customers. Getting feedback/reviews on your products or services is a must for brands or businesses to evolve and learn more about their consumer behaviour. Social Media helps you to engage with your customers and to keep them informed about your products/services
So no denying it, the world is shifting to the digital space, consuming all kind of information through digital means; mobile phones, laptops or desktops. While there are the ones whoâve grown up with smartphones and internet are very well embracing the new brave world of versatility and speed. Before we totally grab on the benefits of Digital Marketing for our business growth, you canât ignore the fact that Public Relations is equally important for any business or organisation effectiveness. The mix of traditional PR with content marketing on different social media platforms and search has led to different fold of opportunities for business growth.
INTERGRATING DIGITAL MARKETING WITH PR
Communication marketing agencies are all around the world willing to work for you but an effective integration can only happen if some of the key points are kept in mind:
Clarity on business objective
Comprehend the impact and process of the business before initiating campaigns
WHY DIGITAL MARKETING
We all are acknowledged to the fact that Digital marketing of a business or product can easily transmit for the scanty fraction value/cost of the print or TV ad. Also, the reach can be easily tracked and monitored as nowadays companies rely on reviews and feedback more than any celebrity endorsement. Hence, for every business, itâs an effective way for a brilliant brand growth.
If you are a small business owner and looking for a low budget for your business promotion and increase the roots of it then here are some tips for you to become your own Public Relations. As we know, PR is all about crafting right pitches and getting
WHAT YOUR IS BRAND STORY
First of all, Storytelling is a great way to transform your brandâs presence and identity. Your customers play a very vital role and creating trust from consumers and others in your industry could become the base for one of the best stories for your brand. The stories should be true and you can tell the story how your brand came to be, and your customers could tell their experience with your business as well.
Unfortunately, there is no guarantee for any business success but it takes a combination of right brain strategic logic and left brain creative thinking to ensure that your brand or business is running smoothly and successfully. A lot of brands join hands with other creative marketing firms to help them
Make sure your approaches are efficient as there are few strategies to grow your business, set goals, increase revenues & target the right audience.
Social media platforms offer advertisers a unique opportunity to communicate in a more personal and creative way with individual consumers, appealing to their personal interests in online discovery for shopping. A whopping 47% of FMCG (fast moving consumer goods) shopping trips are taking place online. Whatâs more blowing is
Social media platforms offer advertisers a unique opportunity to communicate in a more personal and creative way with individual consumers, appealing to their personal interests in online discovery for shopping.
A whopping 47% of FMCG (fast moving consumer goods) shopping trips are taking place online. Whatâs more blowing is that the average consumer spends around Rs 4,300 ($64) per online visit compared to just Rs 1,000 ($14.99) in brick and mortar stores. As becoming a part of this rapidly changing picture, mobile has emerged as an increasingly important channel with every consumer relying on social media (facebook, mainly) to research products and compare prices. Consumers often continue to do so via smartphones whilst browsing through the shopping aisle. And, while most of FMCG brands are already household names and enjoy high level of brand awareness, increasing purchase frequency becomes a challenge for young entrants.
Introduction It's imperative to comprehend the relationship among your lead generation systems, your social media traffic, your blog and your landing pages. Commonly when we consider creating leads in online networking, we take a look at the substance we're presenting and neglect to look at the surrounding components that additionally touch
Itâs imperative to comprehend the relationship among your lead generation systems, your social media traffic, your blog and your landing pages. Commonly when we consider creating leads in online networking, we take a look at the substance weâre presenting and neglect to look at the surrounding components that additionally touch the client. Each status update about a new blog post has three stages to drive lead generation: the status update, the blog post and the landing page. Every one of these has an alternate part in the process and offers a remarkable chance to enhance lead transformation.
Update-BLog-landing-page
Below are some great tips to help you optimize your blog to convert your social media traffic into
business leads
Twitter standout amongst all the social media websites available on the internet, if itâs true potential is utilized accurately, it can help you drive quality traffic to your site or blog and help you gain loyal followers. In this blog we will focus on how to run a
Twitter standout amongst all the social media websites available on the internet, if itâs true potential is utilized accurately, it can help you drive quality traffic to your site or blog and help you gain loyal followers.
In this blog we will focus on how to run a successful twitter campaign, how to keep and increase your followers and what need to be done to increase your business leads.
The Twitter Philosophy
Whatâs Twitter?
Twitter is a platform that helps you to communicate and interact with target audience,itupdates you on whatâs happening across the world in just 140 characters. As happens in all social media, you have to invest time and lots of efforts to build a strong relation with your follower and to enhance your online brand image. So for those of you who donât have sufficient time and energy we would recommend you not to use Twitter.
Planning a successful live event on Facebook? In April 2016, Facebook launched its new Facebook Live feature where you can stream live videos. It is simple to use as users have to tap on the live stream icon on their facebook wall and use the phone to broadcast their timeline.
For a Successful Live Event on Facebook
Planning a successful live event on Facebook?
In April 2016, Facebook launched its new Facebook Live feature where you can stream live videos. It is simple to use as users have to tap on the live stream icon on their facebook wall and use the phone to broadcast their timeline. One can also save the video to their timeline after they get over with the live event.
You can stream live conference sessions, presentations, sales pitches, similar events on Facebook easily, quickly and freely. But to make it successful, it is always advised to well-plan your event and target it correctly. Social media agencies are of a belief that facebook live is all about engaging with your consumers where they are. You are reaching into their everyday life with an event which is engaging and of course, relevant to them.
For those who have successfully tested and conducted a few FB live events, itâs time to grow your audience and host your successful live event. Here are a few tips:
KNOW YOUR MESSAGE
Before you go live, make sure you figure out your message and get to the point quickly, says Neha Bajaj, Managing Director of an Integrated Communications agency. âIf you take too much time to tell them the purpose of your live event, they might just quickly lose interest,â Neha says. It will not just help you in your immediate event but also building your fan base for long-term success.
GET THE AUDIO RIGHT
Social media experts are of opinions that if you are using your smartphone for the live event, never rely on your in-built microphone. Rather connect your phone with devices (such as Rode smart microphone) which are designed to deliver high-quality audio recording. Â It will help audience engage better and get aware of all the news/facts you intent to share.
KNOW YOUR ENVIRONMENT
Before you sign in for the live event, make sure you are aware of your surroundings. Itâs all about communications, engagement and consistency of messages that you are sharing with your consumers. Answer several questions before you enter the live event so that you understand your environment and tools that you need to success.
Can you do a live stream ahead of your live event?
Do you have adequate internet connection for a smooth video
Will you be able to clearly see the person and record the audio
Are there a lot of people around you?- as it can limit your internet bandwidth
PROMOTE WELL IN ADVANCE
As social media agencies say, it is important to promote your live event well in advance. Set the date and time of your event, create a graphic and splash it on your website. In fact, you should flash it on all your social media platforms for increased awareness. Set regular reminders up until your event. Increase the frequency of your reminders on the day of the event to create hype and enthusiasm.
Making your live event successful takes time and effort, but no doubt itâs a fun way to engage with your consumers using both social media and video. The more you use this platform, the more effective you will become with it; more interactive and engaging. Hiring a social media agency for your brand will always be a good idea when it comes to planning such campaigns and making them a success.
Also Read: Adopt Public Relations for Effective Branding
We have seen brands relying on real-world influencer events and activations to build organic reach with high engagements with the help of marketing agencies. It will be utilized in mass quantities to generate organic and engaging content for the brand and eventually add to the scope of digital marketing.
We have never seen the digital marketing industry slowdown. The steady rise in social media marketing has given rise to a lot of other new channels and platforms to reach out to the target audience. Marketing is a field which is well dominated by those with the foresight to plan ahead, anticipate changes and start working on those before your competitors do. The marketing strategies, customer acquisition tactics and growth channels are constantly evolving.
Although the basics of any marketing strategy remains the same- create a unique message, know your target audience, and understand their interests. Itâs a constant learning of new consumption patterns for any marketer. We queried a few digital marketing expert agencies to know about their prediction for the year, 2017. Hereâs what they have to say:
The webinar will be held online on Monday, 13 February 2017 at 7:00PM IST. The event will be held online and the access details will be provided via email. Registration is free to those who meet the programâs standard requirements and is now open for R.S.V.Ps at https://www.surveymonkey.com/r/fragomenLCRGT
