Makeup Strikes Me
I am a makeup amateur at best, and I want that to be considered before you read the rest of this. I am looking at this issue through the eyes of someone who sees the value of makeup as an art, but doesn’t feel that it is necessary for everyday life. Disclaimer done. Here we go.
In Alicia Keys: Time to Uncover, Alicia Keys comes out in support of no-makeup looks. She talks about the entertainment industry and how she “started, more than ever, to become a chameleon. Never fully being who [she] was, but constantly changing so all the "they's" would accept [her].”
She then details an experience with a photographer, Paola, that changed her perspective. Paola wanted a “raw, real” look, just like what Keys’ album gave to listeners, and so she decided to shoot Keys without makeup, straight from the gym.
This was the result, and Keys is stunning. She says she wants to break free of what people expect from her, and be herself:
Cause I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.
This is admirable and wonderful. Something that has struck me about the #nomakeup movement is how it is being applied to children’s media.
Realistic-looking Disney princess art has become all the rage, and it brings up a lot of questions as to why we are putting these unrealistic images of beauty into children’s media.
The change is not drastic, because these princesses are still fantastically beautiful, just like Keys, but the fact that they have makeup on in their situations gives this unrealistic expectation of beauty and the effort that girls have to put in 100% of the time. Who is putting makeup on when running away to build their own ice castle? Or when they are being secreted back into their father’s castle only to be cursed with a sleeping spell? This is also prevalent in things like why women in post-apocalyptic stories or all-female societies bother with makeup, or shaving their body hair.
Why does Wonder Woman shave her armpits? In the early 1900s, when razors for that didn’t really exist? Coming from a society of all women who don’t care about body hair? In the crisis that she is in? Who has time for that?
I think that Keys has brought up a great point about being yourself with #nomakeup, and I think that filmmakers and media creators need to look at the women, and men, that they are creating. They need to begin putting realistic beauty standards on their characters, realistic in that it needs to be what would be feasible and possible for the characters, so that little girls and other media consumers know that they don’t have to put on makeup and a bra before saving the world.







