Dragon Day
Cornell University has been celebrating Dragon Day since 1901! The friday before Spring break students parade a giant model dragon around campus. The parade ends in the Art’s quad and the structure is set on fire! Shop Cornell University.

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Dragon Day
Cornell University has been celebrating Dragon Day since 1901! The friday before Spring break students parade a giant model dragon around campus. The parade ends in the Art’s quad and the structure is set on fire! Shop Cornell University.
Cheerleading: A Brief History
Believe it or not, cheerleading originated as an all male activity. It all began at Princeton University in 1877 with the “Princeton Cheer”, which involved chants from the stands during football and baseball games. In 1897, the term “Cheer Leader” was first used when Princeton designated three male students with the title. The men cheered at games, some practices, and special events.
Women did not participate in cheerleading until 1907 and began to dominate the sport when many men were in WWII.
In 1948, Lawrence Herkimer, a former Southern Methodist University Cheerleader, founded the National Cheerleading Association. This changed the face of cheerleading by making it more of a unified sport. It wasn’t until the 1960s that the NFL started their own professional cheerleading teams, which gave the sport the attention it needed to grow into what it has become today.
We can’t forget about the Pom-Poms! First used by cheerleaders in the 1930s and handmade out of paper. In 1965 the vinyl Pom-Pom was invented and now they are seen throughout the sport.
The Letterman Jacket
It all began in 1865 at Harvard University when the baseball team was given gray flannel jerseys with a large “H” sewn in the middle. The players who did not practice as hard or make the games had to forfeit their jerseys at the end of the season.
About ten years later the American Football Team started using the “H” on their jerseys as well. At first, only the captions had the honor of wearing the letter, but then it changed to whoever made key plays or played in important games.
The concept then transformed from a jersey to a jacket, with lettering embroidered on the heart or sleeve. It wasn’t until the 1930s that the wool and leather material started to be used to make the jackets.
Today, most athletes on high school and college teams are given such an iconic jacket after their first year of participation. Pins are awarded for each sequential year of participation and the last name is typically embroidered on the back.
Letterman jackets are seen as a status symbol honoring the dedication and success of the athlete wearing it. The garment has become trendy in recent years as a way to show off your pride for your alma mater! Shop School House Letterman Jackets at your college bookstore. School House currently has letterman jackets at Colgate University, Dartmouth College, and Oklahoma State University’s bookstores!
Made In America Monday!
We all know of the natural lip balm made from beeswax, but did you know that this internationally sold brand is all controlled right next door to us in Durham, North Carolina?
Burt's Bees started when an artist from Maine accidentally met a local beekeeper. Roxanne Quimby, started making candles from Burt Shavitz’s unused beeswax and sold them at craft fairs in 1984. In 1991, Roxanne perfected a recipe she found in a 19th century farmer’s journal to create the infamous Burt’s Bees Lip Balm (a bestseller all over the world!). The move from Maine to North Carolina occurred in 1994 when demand for their products was booming! Currently, Burt’s Bees is located in Downtown Durham, NC in the American Tobacco District. With tons of products being sold globally in the beauty and health industry the brand is local, natural, and helping “The Greater Good”!
Way Back Wednesday!
On this day in 1867 the Harvard School of Dental Medicine was established and became the first dental school associated with a university.
NYU: Violets to Bobcats?
New York University’s original mascot was “The Violet”...very different from the intimidating names of the mascots around them. Many think that the concept came from the violet patches that were planted beneath the buttresses of the old buildings on the original campus. Others say that it came from ancient Athens, for their flower was the violet. In 1980 NYU made its’ first official attempt to adopt a mascot. This is how the “Fighting Violet” evolved- someone dressed in a green jumpsuit with petals for arms, a necklace of petals, face painted violet, and hair dyed bright yellow. The school was disappointed with the appearance and quickly changed the face of NYU. The president of New York University at the time, L. Jay Olivia, decided to draw inspiration for the new mascot from the school’s library. In a process of modernizing, the school had adopted the Bobsct Catalog (a computerized system), which would be inspiration for the Bobcat mascot.
The first Bobcat was inspired by a cartoon that the library used to promote its’ new computerizing system and the costume was designed at NYU’s Tisch School of the Arts. In 1988, the modern Bobcat was unveiled during a basketball game against the Emory Eagles. Shop New York University apparel here!
Dorm Life: A Short History
Originally, dorms were built to promote seclusion from the outside world. This is why all windows and doors on older dorms all point to the yard side of the building, says Time Magazine. The structure of the dorm promoted introspection and privacy during classes.
Residence Halls, in the beginning, were only occupied by males who had to adhere to strict rules (dress codes, curfews, fitness regimes, and chapel services). As a way to rebel, many students would hang posters and pin-ups of women to compensate for the female absence from campuses. This is how the tradition of wall decor in dorm rooms started!
It wasn’t until the 1940s when many young men were fighting in WWII that more women began enrolling in colleges across the United States. The women had separate residence halls and had to abide by extreme rules - one of which being they were not allowed in male dorms...at all! Many students would communicate between dorms using Morse Code in the form of flashing lights, as seen in the photo above.
Slowly, residence halls became coed and students could mingle freely. This is what many students know and LOVE about the modern dorm!
Bringing Manufacturing Back
We're thrilled to be mentioned recently in USA Today's piece on Apparel Manufacturing in the USA! http://www.usatoday.com/story/money/business/2013/07/04/some-apparel-manufacturing-returns-to-us/2454075/
Mascot Monday: Roar-ee the Lion
When the Lion was suggested as a mascot for Columbia University in 1910, some students suggested that the goat should be considering as well. However, king of the jungle won and the Columbia Lion was adapted as the school’s mascot. In 2005, over ten thousand fans welcomed the newest member of the Columbia family: “Roar-ee”, the new Columbia Lions mascot made its debut before the kickoff Columbia Homecoming game vs. Penn.
Happy Fourth of July!
Independence Day is finally here! Before you head out to those cookouts and pool parties we wanted to give you the lowdown on fabulous Made in America companies that make Fourth of July festivities possible. Fireworks by Grucci - a world renowned fireworks company that is known as “America’s First Family of Fireworks”. Dating back to 1850, this company is completely family owned and operated. Look out for them in Atlantic City, Las Vegas, and Hawaii today! Freaker USA - a company right here in NC! They are dedicated to creating “Fit all” covers for beverages. Annin Flagmakers - the oldest Flag company here in the U.S. They make this day possible with their dedication to creating quality flags!
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Buy Made in USA with School House!
Will E. Wildcat!
For almost a century the “Wildcat” has found home here in North Carolina at Davidson College. Before the Wildcat was adopted in 1918, the mascots were children of professors, while the athletes were referred to as the “Presbyterians”, “Red and Black”, and the “Preachers”. There are a few noted ways in which the Wildcat was adopted by the college. One involved a prank during the academic year 1892-93 when a rumor started saying that at night you could hear a wildcat crying on campus. To trick a friend, a group of students created a large wildcat out of wire and rags. Others say the Wildcat developed from a victory over Auburn in 1917 when a reporter at the Atlanta Constitution headlined the story as “Wildcats Twist Tigers’ Tail”. In the years to follow Albert Potts, class of 1919, started writing the sports stories for the Atlanta and Charlotte newspapers. He took it upon himself to refer to Davidson athletic teams as the Wildcats, which spread the tradition. School House jewelry for Davidson is now available at the on-campus Davidson College bookstore!
Throwback Thursday
Before there were MacBooks, tablets, and smart phones, there were typewriters. Students had to bring typewriters with them to college. Can you imagine?
Trendy Wednesday
How to pair a School House T-shirt with other summer essentials! T-shirt/ School House, Shades/American Apparel, Silver Cuff /School House, Nail Polish/School House, Heart Studs/School House, Smoking Flat/ Glik's
Mascot Monday: Big Al
The tradition of the Elephant dates back to October 8, 1930 at the University of Alabama due to a few published words in the Atlanta Journal. Reporter Everett Strupper brought about the idea of an Elephant after the Alabama-Mississippi football game held on October 6 of that year. He mentioned that the fans in the crowd screamed “Hold your horses, the Elephants are coming” at the end of the 1st quarter. Strupper and other reporters continued to refer to the Alabama football team as the “Red Elephants” due to their crimson jerseys, and large physique. The Elephant officially became the University of Alabama’s mascot in 1979, even though it had already been tradition since the 1940s. Roll Tide, Roll!
Throwback Thursday
Duke University + Matches + Campus Map = a match made in Heaven!
Mascot Monday: Yale University's Handsome Dan
Handsome Dan has been the face of Yale University since 1889. In the late 1880’s Andrew B. Graves, member of the crew team and a football tackle, saw a bulldog sitting in front of a blacksmith shop in New Haven, CT. Graves immediately went to the shop owner and managed to purchase the dog for only $65! Dan followed his master around everywhere on campus and quickly became the unofficial mascot. Soon, a tradition evolved, which required Handsome Dan to be led across the field before all football and baseball games. Handsome Dan was so good-looking that he went on to win first place at the Westminster Dog Show and many other first-place ribbons across the United States and Canada. There has since been 16 bulldogs that have kept Handsome Dan’s legacy.