So many photographers have been preoccupied with the road since the post-war period gave birth to car culture and the roadside as a staple of the American landscape. A number of the medium’s greats come to mind — people like Robert Frank, Ed Ruscha, Inge Morath, Lee Friedlander, Stehpen Shore, Joel Sternfeld, and Alec Soth (to name just a few) — but one artist in particular stands out as the quintessential documentarian of the road: Jeff Brouws.
This is a photographer of the road for the road. So often America’s highways serve allegorically to represent personal and existential journeys, but with Brouws the focus is tighter — the coolness of the documentation reminiscent of the image of a crime. He examines the road not to build a narrative, but to record the remains of a story never adequately told, as though it was rewritten before the last chapter.
For Brouws, it begins with the motel. The central theme of his work, what he refers to as “the myth of mobility,” is first spotted in the residue of motel culture that dots the contemporary roadside. You won’t find easy nostalgia here. On the contrary, the motel is offered as an artifact of an idealism that’s been replaced by the pragmatism of the storage unit.
As he writes, “[The myth of mobility] alludes to the futility of our constant striving for success and achievement, while also metaphorically suggesting that the roads we travel (and infuse with so much meaning) may eventually lead nowhere — to a landscape where ‘the American Dream that isn’t quite what it seems’ resides.”
All Images by Jeff Brouws.