Sierra Schwartz _ the proof is in the process.

inspiration +sketchwork + concepts + writings

[dribbblepopular]

Super Heroes Icons http://ift.tt/1KIgdAx

[sierra-schwartz]

To quote my brother.

A Quick Lettering piece, digitalized. 

[sierra-schwartz]

Currently dealing with the conundrum of how to decorate around a 3-foot tall ampersand. Which, for the record is the best conundrum there could possibly ever be.

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You make me happy

[typeverything]

Typeverything.com - Sign Painting Course by E.C. Matthews, 1954

[sierra-schwartz]

Some people are cats. and thats okay.

[watch-it-tik]

[sierra-schwartz]

Top Ten on Threadless

[sierra-schwartz]

Still doodling my lunches. Today, Witch Finger grapes. #lunchtime #lettering #handlettering #dailytype

[instituteofsociometry-deactivat]

#is 05.16.2014 | IS wrapping up the semester in the Metro State Letterpress Lab. 2 of 2

Taylor Hayek’s woodtype poster “Maloomba & Takeete” printed for Martin Mendelsberg.

[sierra-schwartz]

Been on a Harry Potter kick this week in excitement for this Saturday. One of my favorite quotes from the series. #typetuesday #lettering

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Ate a pint of blueberries for lunch. Just a bit of lunchbreak #handlettering

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In progress shot. "Let us dance in the sun wearing wild flowers in our hair" #wip #lettering #handlettering #typography #summer

[amselcom]

by @thepistachioeffect Follow Me Home

[sierra-schwartz]

The LA Times Layout

The nice thing about social Media is that you can find out about things happening quicker than ever before. I personally have set up my Twitter feed to be a collection of design resources (and a couple comedians for the giggles). When some posts were made about the new LA Times site, I had to investigate.

Because I am not in LA, I don't spend a whole lot of (any) time on LAtimes.com, so, before forming an opinion, I decided to look at the original site. (sites like WaybackMachine are great for checking out older versions of the web, but that's another story completely)

(source:archive.org)

Just from browsing the home page from April 30, 2014, I make the decision that the original site was just like any other news site. Newspaper-esque layout with a simple vertical layout. The new one seems to be the love-child of the new Apple iOS and a newspaper. 

(source, top and bottom:latimes.com)

Maybe I'm just out of the loop in terms of the cutting edge of UI, but if I go to a site, and the nav bar moves the body text just by hovering, I'm out. There's something about the mix of hierarchy and 12 column grid that seem both like an homage to the roots of the LA Times, as well as a complete disconsideration to the actual "U" in "UI".

While I am sure designers both more experienced and more knowlegeable than me worked on this, the overall feel seems unresolved. As you scroll, the headlines change in both side and alignment, making it hard to find what is important at first glance. 

(source: latimes.com)

Overall, I think Wil Wheaton summed it up well in his recent tweet: "The redesigned layout of the LA Times website is the New Coke of UI." Wil Wheaton (@wilw)

[sierra-schwartz]

I can't figure out how to park in Denver. No Lie. Even the thought of parking in a City causes waves of panic, which is why when I heard about Pentagram's redesign of the New York signage redesign, I was interested. 

(image source, pentagram.com)

The new signs seem almost too-simple, with added hierarchy and color coating. The fact that these signs have been made in a way that welcomes viewers is interesting. The fact that we, as people, approach city signage as intimidating and illegible (even when they're in our native language) is a common theme, and something that is obviously being worked to rename.  

(source:pentagram.com)

Pentagram states:   "The new design introduces a consistent, simplified layout that cuts back on the number of words and colors and adds some much-needed white space. The signs are divided into two sections, one for commercial vehicles (still in red), the other for passenger vehicles (in green). The number of hours parking is allowed is prominently placed in a reversed-out box at the top left of the sign. Everything is aligned to the left, and typography appears in both upper and lower case, set in a uniform font, Highway, widely used in US DOT signage. The superfluous blue signs have been eliminated altogether; Muni-Meters have been the only way to pay for single-space parking since 2011. The new signs are shorter—no taller than 48”—and hence more efficient to fabricate."

Read About the Project at Pentagram's Site.

[thomasprior]