Types of Augmented Reality And How It Enhances the Business
Augmented Reality also known as AR is a technology that involves digital content and data into the real world. It allows users to interact with computer-generated images in real time, enhancing their perception of the environment around them. AR has numerous applications across various industries, including gaming, education, healthcare, and advertising.
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Understand What Are the Three Different Types of Augmented Reality
There are three types of augmented reality: marker-based AR, markerless AR, and projection-based AR.
Marker-based AR: Marker-based AR uses visual markers or codes to trigger digital content on a device's camera. This type of AR is commonly used in print media advertisements where printed codes can be scanned using a smartphone app to produce 3D models or animations.
Markerless AR: Markerless AR does not require any physical markers but instead utilises GPS location tracking and sensors such as accelerometers and gyroscopes to overlay digital content onto the user's view of the real world. Popular examples include the Pokemon Go game which overlays virtual characters on top of existing environmental structures like buildings or parks.
Projection-based AR: Projection-based Augmented Reality creates interactive projections within the user's environment without requiring any handheld devices like phones or tablets. This approach requires advanced hardware systems capable of projecting high-quality graphics into space like holograms.
How Augmented Reality Enhances the Business
Firstly it enables companies to create immersive experiences for customers hence increasing engagement rates with products leading to sales conversion rates.
Secondly, by offering product demonstrations through augmented reality businesses can save time spent explaining complex features allowing potential clients to visualise exactly what they will get before purchasing something leading to higher customer satisfaction ratings.
Thirdly, training employees become more comfortable because they can simulate challenges and situations virtually without putting anyone at risk since some professions entail working in hazardous environments.
Lastly, augmented reality increases productivity since workers are able to access important information about their work environment instantly thus reducing downtime associated with manual work processes and leading to improved employee efficiency levels.
Overall, augmented reality presents endless possibilities especially when it comes to business operations. Its application provides companies with a competitive edge by improving customer engagement, creating interactive product experiences, and enhancing employee productivity.
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