Everything you need to know about SEO | Vidya Sarthi Institute of Digital Marketing
This article will teach you all about Search Engine Optimization, and how to optimize your website for search engines. It will cover the basics of what SEO is, how it affects small businesses, how to use data from analytics to better optimize your page for visitors and search engines alike, and more!
If you don't know much about SEO yet but are interested in learning about it (and getting a high ranking in Google), this post is perfect for you. It covers the basics of what SEO is, how it affects small businesses, how to use data from analytics to better optimize your page for visitors and search engines alike, and more!
But first – what is SEO? Is that just another annoying abbreviation that no one really knows the meaning of? No – SEO stands for Search Engine Optimization. It's basically a way to ensure that your website ranks at the top of search engine result pages. You see, Google (and all the other search engines) want to offer their users high-quality results when they use their search engines. Obviously, this is important because if people are using Google to find high-quality websites, they will use them more often in the future. So Google needs to only display high-quality websites in their search engines.
What does it mean to be a high-quality site? Well, there are a myriad of factors that determine if a website is considered high-quality or not. But generally speaking, high-quality sites are well designed, easy to use and navigate, relevant to the search terms being searched for, contain useful and original content (such as blog posts), and have excellent meta tags and page titles. In addition, when you do a search for something on Google (or Bing), the results must be relevant to what you're searching for. So if your business is looking for a particular product, the search results must suggest products that are relevant to your business. This way users will be able to find what they're looking for quickly and easily.
Let's take a look at how SEO affects small businesses.
Small Businesses Need SEO
The above example shows you exactly why it is important for small businesses to optimize their websites for Google and other major search engines. Having a profile on Google or another major search engine is one of the most effective ways to build customer loyalty, increase your brand awareness, and reach out to potential customers (whether those people find you on Google or not).
It’s so frustrating when you have a great website with an amazing product, but for some reason, it never breaks into the top ten searches. It’s also really tough to figure out why your competitors rank higher than you do.
That’s why this post is designed to help you identify and fix the mistakes that can hurt your site ranking.
If you can fix these mistakes, then you’ll be able to improve your organic keyword rankings and see positive SEO results.