What are some sources of competitive intelligence?
What are some sources of competitive intelligence? #ci Answer by Shashank Mehrotra:
SOURCES OF COMPETITIVE INTELLIGENCE
INSIDE SOURCES - For an Organization
CEO
Excutives
Salespeople
Board of Directors
Marketing Department
Customer-service Representatives
OUTSIDE SOURCES - For an Organization
Customers
Suppliers
Analytics
Dow Jones
Distributors
Social Media
Online Databases
Financial Analysts
PRIMARY SOURCES
Internet.
Speeches.
Annual Reports.
Financial Reports.
Government Documents.
SECONDARY SOURCES
Analyst Reports.
Online Websites.
Newspapers and Magazines.
Edited TV/Radio Programmes.
OTHER SOURCES
Trade Journals.
Security Analysis.
Mail questionnaires.
Trade Organizations.
Sales Representatives.
Telephonic Interviews.
Case Studies and Employees.
Internal / External databases.
Contacting Competitors directly.
SOME BENEFITS OF COMPETITIVE INTELLIGENCE
To forecast the viability and attractiveness of a future market.
To spot new markets or opportunities ahead of competitors.
To provide early warning of new competitors and technologies.
To determine how a key competitor will price or position a new product or service.
Good CI allows decision makers to prepare for market changes and act instead of react.
Increases chances of success by avoiding surprises, identifying threats and opportunities and improve planning.
What are some sources of competitive intelligence?