Social Seeder is een tool waarmee organisaties hun ambassadeurs kunnen activeren op sociale media. Voor onze kantoren in Mechelen, zoeken wij een Support Team Consultant.
Jobomschrijving
Een Support Team Consultant helpt klanten bij het optimaliseren van hun Social Seeder campagnes. Enerzijds is hij/zij het eerste aanspreekpunt voor het beantwoorden van technische vragen en het oplossen van problemen. Anderzijds adviseert hij/zij klanten over de inhoud en de planning van hun campagnes. Bovendien traint de Support Team Consultant nieuwe gebruikers van het platform en levert hij/zij een bijdrage aan toekomstige ontwikkelingen aan het Social Seeder platform. Daarenboven zal zij/hij met de nodige gedrevenheid een aantal analytische en klant ondersteunende taken op zich nemen.
Taakomschrijving
Antwoorden op vragen van klanten en hun problemen oplossen, zowel elektronisch, telefonisch als face to face, dit met een beperkte technologische bagage.
De noden van klanten identificeren en waar nodig voorstellen doen om ons platform gebruiksvriendelijker, krachtiger, nuttiger & waardevoller te maken voor onze klanten en voor ons.
Accounts opzetten voor nieuwe klanten en hen helpen bij het opzetten van Social Seeder campagnes. Campagnes van startende klanten nalezen, optimaliseren en valideren.
Het trainen van nieuwe klanten, het opleiden en inwerken van nieuwe Social Seeder medewerkers op het platform.
Support systemen helpen verbeteren en meewerken aan het opmaken van handleidingen, video tutorials en FAQ.
Klanten en hun campagnes proactief opvolgen, periodiek hun resultaten analyseren en hen adviseren m.b.t. toekomstige campagnes.
Wat verwachten we van jou?
Je bent:
Communicatief sterk
Flexibel
Probleem-oplossend
Klantgericht
Innovatief en creatief
Snel weg met allerlei dingen
Niet bang van technische problemen
In staat data en trends te interpreteren
Een teamplayer
Je hebt:
Een eerste werkervaring
Kennis van gangbare PC-toepassingen
Een vlotte pen en je beheerst naast Nederlands ook het Engels en het Frans
Een passie voor sociale media en je weet wat storytelling inhoudt
Oog voor detail
Een fenomenaal analytisch vermogen
Een zorgende persoonlijkheid
Wat hebben we jou te bieden?
Een boeiende job met verantwoordelijkheid, ruimte voor initiatief en voldoende afwisseling. Een aantrekkelijk salaris aangevuld met extralegale voordelen. Een kans om je 110% te ontplooien binnen een ontluikend en tot dusver succesvol bedrijf, uniek in zijn soort.
Social Seeder is op zoek naar een Medior PHP Developer.
Social Seeder is een SaaS platform dat de mogelijkheid biedt aan bedrijven en merken om, via een netwerk van interne en/of externe ambassadeurs, verhalen te laten verspreiden op diverse social media kanalen, de impact hiervan in detail te bekijken.
Dit met als doel om de “brand awareness” te vergroten. Social Seeder is opgericht in 2013 en wordt intussen door heelwat grote en internationale merken gebruikt. De maatschappelijke zetel is in Mechelen.
Functieomschrijving Medior PHP Developer
Ondersteuning en verdere uitbouw van Social Seeder en de gerelateerde producten in een team van verschillende ontwikkelaars
Analyse, design & ontwikkeling van nieuwe features
Bewaken en verbeteren van de stabiliteit van de code
Opvolging van technische ontwikkeling in de sociale media
Pro-actief bijdragen in de technische groei van Social Seeder
Wat verwachten we van jou?
Technische competenties
ervaren PHP developer (+/- 5jr)
ervaring met OOP Design Patterns
ervaring met Laravel 5.1 (of 4.2)
en/of ervaring met een ander PHP MVC framework
ervaring met TDD (Unit Testing / Integration testing)
kennis van javascript
en/of ervaring met een javascript framework
kennis van MySQL
kennis van de problematiek rond Web Application Security
basiskennis git of svn
basiskennis linux
basiskennis html/css
eventueel ervaring met Gulp
Persoonlijkheidskenmerken
open geest
aanpassingsvermogen / flexibiliteit
pragmatisch ingesteld
initiatief / ondernemend
leergierig / gepassioneerd
time management
teamplayer
Wat hebben we jou te bieden?
Een loopbaan in een snel groeiende jonge en dynamische onderneming
Een omgeving die je heel wat uitdagingen zal brengen
Je hebt een onmiddellijke impact op het succes en de groei van Social Seeder
Een opleidingstraject zodanig dat je optimaal kan werken
Een competitief beloningspakket
Heb je interesse in één van deze functies? Stuur dan zo snel mogelijk je motivatiebrief en cv [email protected].
Why having an ambassador strategy is important to reach Millennials
In social media marketing one very important goal is to get other people to share your content. When your own audience is small, you depend on others to help you reach a larger audience by putting your content in front of their audience. This is one of the main reasons organisations decide to set up ambassador programs or work with brand advocates.
However, brand advocacy programs are not only a way to have a greater reach, but they are also essential to gain the trust of a generation that doesn’t trust anything except the people they know, like Millennials. According to studies, 84 percent of Millennials don’t like traditional advertising nor do they trust it. Knowing this, you should take every effort you can to build brand relationships with them.
Check out this article we found on Adweek to better understand why Millennials differ from other consumers and why it is essential to approach them in new ways:
The Baby Boomers were the first generation with ‘The Trust’ broken at the institutional level. Gen X followed, with ‘The Trust’ broken by individuals. The broken collective trust has evolved to where Millennials don’t trust anything except the people they know. From the evolution in the way Millennials view concepts like education, employment, ownership, the common good and how brands connect to them, the rules in marketing to them have fundamentally changed.
These changes, mixed with omnipresent digital connection delivering thousands of pieces of content, advertisements, selfies, messages and more, means the way brands approach connecting to Millennials has to change to succeed. The short version – if you aren’t getting Millennials past the ‘Moment of Trust’ using social brand advocacy and word-of-mouth, your marketing efforts are screwed.
Consider these 6 facts on Millennials:
1) Ads don’t influence them. Only 1 percent of Millennials state their trust of a brand is swayed by an advertisement. They take whatever steps they can to avoid advertising because they don’t view it as authentic.
2) Their friends on social media and blogs are their sources before purchasing. Only 3 percent of Millennials look to traditional media – television, magazines, and newspapers. They look to blogs, what their friends say on social media about a brand, and other sources where they find an authentic look at a product or a brand. What others are saying about your brand defines it and is 8 to 10 times more powerful than your ads or content.
3) Authenticity matters more than content. Marketers have been told “Content is King” and we’re in the “Content Marketing Era.” Only one problem here and it’s a big one – even if you’ve got the best content, if they don’t trust your brand, they won’t bother looking at it. Studies show 43 percent place authenticity over content.
4) Brands have to engage on social media. Engage is the operative word here … not broadcast, not simply have a presence, but engage: 62 percent say if a brand engages with them on social, they are more likely to become a loyal customer.
5) They want to help. By help, they want to be an active part of co-creating products and the direction of your company. Mixed in their belief in corporations needing to be more focused on the common good, there is a sincere belief that their input, if focused on the common good, needs to be valued.
6) They’re brand loyal. We’ve found that 60 percent of Millennials are brand loyal. But how they arrive at your brand requires gathering trust in your brand from others and they are very willing to share their experiences with yours to help others gain trust.
Looking at those facts, even if you didn’t have the other problems in social media marketing – low organic reach, rising paid media costs and measuring business impact, it’s clear that having real social brand advocacy and social word-of-mouth is core to the success of your brand marketing efforts.
In building authentic brand advocacy, all those elements come into play – sharing of the brand story and their experience with those in their social media circles and blogs, adding authenticity to the experience to build trust, sharing brand content that gets greater engagement and action because it is considered trusted, engaging with your best fans and customers via social media, getting insights on new products and messages, activating their involvement in the greater social community and building a sustainable, loyal following.
Setting all those pieces in motion provides a growth in brand equity – where the collective word has rippled out to move more people past the ‘Moment of Trust.’
Social brand advocacy isn’t limited to any generation, but with Millennials, it’s absolutely critical in reaching this group with ever-growing influence to build brand relationships with them now that could stick for generations to come.
Click here for more info about Social Seeder or If you’re interested in letting your employees and fans do the talk for your organization.
You might be interested in these articles as well:
➲ 10 Questions to Ask when Setting Up your Ambassador Program
➲ How to identify & mobilize your company’s advocates on social media
➲ 9 Must-Haves to Transform Employees into Brand Advocates
Last week Patrick was asked as keynote speaker at the Social Media Summit, an event dedicated to the Belgian professional digital community. He loves to share his story on how the idea of activating ambassadors came to life.
In case you missed it, his presentation might still inspire you.
Would you much rather have Patrick come and speak for you and your audience on another occasion? Feel free to let us know or learn more about ambassadorship here.
#socialmediasummit on Twitter
The Social Wheel of Ambassadorship by @socialseeder #digimedia https://t.co/gOQnGvpmtZ
'Why invest in 50k followers when 5 ambassadors reach the same nr of people?' @socialseeder #digimedia pic.twitter.com/ssk3dtwh1v
"5 brand ambassadors can make your content reach same number of prospects as 50,000 followers" #socialmediasummit pic.twitter.com/tdAECHQTGN
Our Support Team not only tackles technical issues Social Seeder Users encounter, but also non-technical questions about what constitutes a good campaign of how to start an ambassador program from scratch.
Because we do not have a full blown inspirational manual (yet) we would like to present one customer case each month, just to inspire you.
Our first customer case focuses on Volvo Trucks. Volvo Trucks started using Social Seeder in November 2015, without having a pre-existing ambassador program, but we notice that they have a good idea how to set one up. Are you curious, then check out this presentation we created.
Are you interested in sharing some of your ambassador ideas? Let us know via [email protected].
You might also be interested in this article:
Why not reward your internal ambassadors?
We are looking for someone to join our support team (M/F)
Social Seeder is a campaigning tool to recruit & activate your online ambassadors on social media. It allows you to easily manage your ambassador communication, it facilitates the sharing process on social media and it provides you with rich insights and statistics.
For our offices in Mechelen, we are looking for a Support Team Consultant (M/F).
Job-description
As part of the support team you will help customers optimize their social seeder campaigns. On the one hand, you will provide them with technical assistance when they experience trouble using the social seeder tool. On the other hand you will advise them on the content, planning and strategy of their campaigns. Furthermore, you will assist the current crew in the development of the tool and you will train new users.
Your main tasks and responsibilities will be:
Respond to customers’ questions either by telephone, electronically or face to face
Identify customers’ needs and assess how we can make the platform more user-friendly and improve its overall performance
Set up new customer accounts, demo-campaigns and campaigns for one-time-users or one-time-events
Help improve support systems together with our current crew
Pro-actively follow up on the activities of our clients (on the platform and anywhere else online) and call them before they call you
Periodically analyse the campaign results of clients and provide them with feedback and advise them in light of future campaigns and report to the sales team and the development team
Give training to new users or clients and make video tutorials and manuals if desirable
Your profile
You are:
Fluent in 3 languages (Dutch/French/English)
Solutions oriented
Customer minded
IT competent
Innovative and creative
A quick learner
A team player
Not afraid to dig onto some tech issues
Able to interpret data and trends and define appropriate action
Flexible
You have:
A first working experience
Excellent communication skills and some presentation skills
Good problem-solving skills
Attention to detail and accuracy
Good analytical skills
A caring personality
A passion for social media
A good idea what storytelling and ambassadorship is about
What we offer
At Social Seeder you will be working with a small team of great people in enjoyable work environment. We offer a competitive salary plus an attractive benefits package and we strive to leave room for development.
We are based in Mechelen.
On Friday Nov 20, we hosted a webinar focusing on the new features the Social Seeder platform has to offer. We want to thank you all for attending. We hope that you found it informative and worthwhile.
In case you missed it, we would like to inform you that we will put a recorded version of the webinar online as soon as possible.
If you would like to contact the presenter (Petra) with questions, please feel free to send her an email at [email protected]. If you have trouble setting up a campaign, please send an email to our support team at [email protected].
If you want stay up-to-date on what we are doing at Social Seeder at all time, we recommend you follow us on Twitter or like us on Facebook.
You might have seen on our blog that we recently launched a bunch of new features. To walk you through these new features, we’re hosting a webinar this Friday at 10:00.
If you’d like to join this webinar, please subscribe via this form. All subscribers will receive an email tonight explaining how they can join the webinar.
If you haven’t read the post on the new features, just scroll down to see what we’ve been up to.
The biggest changes evolve around creating a campaign. For instance, we have changed the order of the setup of campaigns so that it reflects the order of the campaigns.
Furthermore, seeding pages will be generated automatically using the content that was provided in the social media message. We received a lot of feedback on this feature and based upon the input of our users, we’ve decided to just automate this step.
We have also provided extra styling possibilities in the mails you send your ambassadors, so that you can personalize it even more. Rich text is always a good idea ;-)
We have also simplified the uploading of ambassadors and images. You will now be able to import ambassadors by simply copying data in an excel spreadsheet.
Lastly the platform will also allow cropping and resizing images after uploading them. You heard it right, say hello to the crop tool!
But it doesn’t stop there. We have identified new key features that we would like to enroll over the course of the next six months and throughout 2016.
If you’re setting up a campaign in the new platform for the first time and need any assistance, do not hesitate to call us (+32 15 79 67 16) or send us an email ([email protected]).
We hope to see you on Friday.
You can’t force your employees to share your stories on social media. They either will or they won’t. It’s their choice. However, you can encourage them to be active. One way is to recognize or reward those employees that are your greatest ambassadors. Research shows that feeling appreciated - which comes from recognition from other - is one of the top three drivers of employee engagement. The best news is that showing appreciation doesn’t have to cost a lot of time or money.
If you think incentivizing is a good idea - trust us, it is - we recommend that you do not solely reward your top seeders after a (set of) campaigns, but that you also give anyone who shared your content an opportunity to be rewarded from time to time. It will help you campaigns a great deal if you tell employees in advance that anyone who shares them has a chance to “win” something or to be rewarded in some way.
To give you some ideas to get started, we’ve identified 5 ways to reward top seeders and 5 great incentives for anyone who shares your stories online:
Rewards for top seeders
A sincere word of thanks
The words “thank you” are powerful. And sometimes all you need to do is to say it sincerely. But you could also create thank-you-notes. Consider posting a sticky note on their monitor or a thank you note on their door. You could also put up a thank you sign in the lobby with their name on it or thank them in a company-wide email for their efforts.
Premium Parking
Last employee to arrive usually gets the parking spot furthest from the entrance. How about a top reward of a choice parking spot? This is an old-school reward that has been around forever… because it works. It's a great form of public recognition.
Wall of Fame or Ambassador Award
Create a wall of fame for recognized employees. Be sure to write below their picture what they did that you're recognizing them for. Maybe because they helped you create buzz around a new product, a new feature or an event. If you already have some sort of annual awards ceremony, you could incorporate “best brand ambassador” as a category.
Training and Conferences
Smart, ambitious people need mental stimulation. They want to be challenged, and exposed to new ideas. Give your top ambassadors the first opportunity to access training materials, try their hand at new techniques, and practice advanced skills. Provide training opportunities or send them to an annual conference they’d enjoy. Conferences or seminars are a great way to absorb a large amount of information, meet people, and expand skill sets.
Put an employee in the spotlight in the company newsletter
What’s the fastest way to get someone’s attention? Make it about them. As with your customers, employees like to read about themselves. Some companies have created an employee spotlight section in their internal or external newsletter. This works because people within the organization see a familiar face who is “one of them.” Plus, in next issue the spotlight might feature them.
Other ambassador incentives
Buy a lucky ambassador lunch
Almost everyone appreciates food. So why not treat one of your internal ambassadors to a catered lunch? When the weather’s nice, you could order a picnic basket that’s big enough to share with a few other colleagues. You could also say thanks with fruit or cookies.
Give an ambassador flowers
The all-time classic method of giving recognition. Add a handwritten thank you note for an important personal touch.
Equip one or more of your ambassadors with new office supplies
Why not get them something like a new office chair? Many employees sit for at least eight hours a day. Reward their exceptional effort with a new comfortable, supportive chair.
Have an ambassador’s car washed while at work
If you want to save a lot of money, do it yourself.
Buy your ambassador(s) lottery scratch cards
Give them the chance to win millions, while it will only cost you some small change.
But most importantly: use your imagination – while we've included some suggestions here, feel free to come up with your own ideas and approaches to recognizing your employees. If you have used a reward system in your company with great results, please let us know. We’d love to hear about it!
GEZOCHT: Medior PHP Developer & IT Architect/Project Manager
Social Seeder is op zoek naar een Medior PHP Developer en een IT Architect/ Project Manager.
Social Seeder (socialseeder.com) is een SaaS platform dat de mogelijkheid biedt aan bedrijven en merken om, via een netwerk van interne en/of externe ambassadeurs, verhalen te laten verspreiden op diverse social media kanalen, de impact hiervan in detail te bekijken.
Dit met als doel om de “brand awareness” te vergroten. Social Seeder is opgericht in 2013 en wordt intussen door heelwat grote en internationale merken gebruikt. De maatschappelijke zetel is in Mechelen.
Functieomschrijving Medior PHP Developer
Ondersteuning en verdere uitbouw van Social Seeder en de gerelateerde producten in een team van verschillende ontwikkelaars
Analyse, design & ontwikkeling van nieuwe features
Bewaken en verbeteren van de stabiliteit van de code
Opvolging van technische ontwikkeling in de sociale media
Pro-actief bijdragen in de technische groei van Social Seeder
Wat verwachten we van jou?
Technische competenties
ervaren PHP developer (+/- 5jr)
ervaring met OOP Design Patterns
ervaring met Laravel 5.1 (of 4.2)
en/of ervaring met een ander PHP MVC framework
ervaring met TDD (Unit Testing / Integration testing)
kennis van javascript
en/of ervaring met een javascript framework
kennis van MySQL
kennis van de problematiek rond Web Application Security
basiskennis git of svn
basiskennis linux
basiskennis html/css
eventueel ervaring met Gulp
Persoonlijkheidskenmerken
open geest
aanpassingsvermogen / flexibiliteit
pragmatisch ingesteld
initiatief / ondernemend
leergierig / gepassioneerd
time management
teamplayer
Functieomschrijving IT Architect/ Project Manager:
Aansturing van een klein team Web Developers
Bewaking van efficiëntie en organisatie van het technische team
Vertegenwoordiging van SocialSeeder in technische context
Vertegenwoordiging van SocialSeeder op corporate niveau betreft service levels, security, ..
Analyse nieuwe functionele vereisten en deze omzetten in testbare stories
Definiëren, bijsturen en bewaken van de technische architectuur van SocialSeeder en de gerelateerde componenten
Bewaken van kwaliteit en onderhoudbaarheid van de code
Evaluaties & technische motivatie van het team
Opvolging technische evoluties betreft SAAS platformen en social media
Wat verwachten we van jou?
Algemeen
IT Project Management skills (planning, budgetering, risico's, opvolging, ..)
Ervaring met de aansturing van een team Web Developers
Ervaring met Scrum of andere agile techniek als Scrum Master en/of Proxy
Kennis of ervaring met IT maturity models and related concepts (CMMI, ITIL, ..)
Ervaring met de algemene werking/organisatie van middelgrote en grote ondernemingen
Kennis van technische architectuur voor Web Applicaties
Ervaring met Web Application Security
Technische competenties
senior PHP developer
ervaring met OOP Design Patterns
ervaring met Laravel 5.1 (of 4.2) en/of ervaring met een ander PHP MVC framework
ervaring met TDD (Unit Testing / Integration testing)
kennis van javascript en een of meerdere javascript frameworks
kennis van MySQL
ervaring met Web Application Security
ervaring met Web Application Performance
ervaring met Load Balancing & Scalability
ervaring met Web Services
kennis git of svn
kennis linux
Persoonlijkheidskenmerken
open geest
aanpassingsvermogen / flexibiliteit
pragmatisch ingesteld
initiatief / ondernemend
leergierig / gepassioneerd
time management
teamplayer
Wat hebben we jou te bieden?
Een loopbaan in een snel groeiende jonge en dynamische onderneming
Een omgeving die je heel wat uitdagingen zal brengen
Je hebt een onmiddellijke impact op het succes en de groei van Social Seeder
Een opleidingstraject zodanig dat je optimaal kan werken
Een competitief beloningspakket
Heb je interesse in één van deze functies? Stuur dan zo snel mogelijk je motivatiebrief en cv naar [email protected]. Solliciteren kan tot en met 27 november 2015.
Hi friends!
Although we haven’t been blogging a lot lately, we haven’t been sitting still here at Social Seeder. On the contrary, we’ve been working very hard on the development of new features in the Social Seeder platform. Features designed especially for the comfort of our dearest Social Seeder users.
We’d love to give you a few sneak peeks!
The biggest changes evolve around creating a campaign. For instance, we have changed the order of the setup of campaigns so that it reflects the order of the campaigns.
Furthermore, seeding pages will be generated automatically using the content that was provided in the social media message. We received a lot of feedback on this feature and based upon the input of our users, we’ve decided to just automate this step.
We have also provided extra styling possibilities in the mails you send your ambassadors, so that you can personalize it even more. Rich text is always a good idea ;-)
We have also simplified the uploading of ambassadors and images. You will now be able to import ambassadors by simply copying data in an excel spreadsheet.
Lastly the platform will also allow cropping and resizing images after uploading them. You heard it right, say hello to the crop tool!
But it doesn’t stop there. We have identified new key features that we would like to enroll over the course of the next six months and throughout 2016.
Companies that have been active on our platform, should receive an email shortly explaining when they can get started on the new platform. We will work on an updated manual and we’re planning to host a webinar. If you are worried about changes, don’t be, the platform’s look and feel will not change dramatically and we can ensure you that you won’t get lost. Rather, we hope that you will find the new version of the platform a lot easier to use and have tried our very best to simplify the overall process of creating campaigns, based on the feedback we got from the companies, brands and organizations that are active on the platform.
By the way, we have a brand new co-worker that will guide you through the whole process. From now on, Petra will be there to help you out with your campaigns. She will help you out with technical matters, but she will also try to advise you on content, if you’re in need of feedback. So if you get email from Petra, it’s a good things, she’s there to help :) She will also inform you on new features. Actually, Petra is the one writing this post!
“Hi, nice to meet you all! I’m Petra, I’m 29 years old and I joined the Social Seeder team two weeks ago. If you have any issues, please let me know at [email protected]. I will try to help you in the best way possible.
If you are not already using social seeder and you feel you should give it a try, feel free to contact us at [email protected].
Have a nice day and hopefully we’ll see each other later!”
Social Seeder nominated for the Digital Marketing Awards 2015
This morning we received some awesome news in our mailbox. It seems that the lovely people behind the Digital Marketing Awards 2015 have nominated Social Seeder in the category ‘Best performing Belgian tool’. As the Digital Marketing Awards aim to recognize and celebrate the achievements of the very best companies and professionals, we are very proud and honored to see Social Seeder among the nominees. It’s good to know that people like our tool. And at this very moment, we are working very hard behind the scenes to make it even better, so the future is looking bright :)
The winners of the Digital Marketing Award will be announced during the Digital Marketing Award Ceremony on 26 November 2015 in Ghent. Here at Social Seeder headquarters, we know that participating is more important than winning, but our team can’t help but wish that Social Seeder gets to take home the award! We hope that deep down you are also rooting for us. Maybe you are, if you’re a Social Seeder ambassador!
You might be interested in these articles as well:
➲ 10 Questions to Ask when Setting Up your Ambassador Program
➲ How to identify & mobilize your company’s advocates on social media
➲ 9 Must-Haves to Transform Employees into Brand Advocates
More and more people are using ad-blocking applications to browse the web undisturbedly. Around 198 million people worldwide, of which 77 million European, are currently using an ad blocker. In comparison to last year, this is an increase of 41%. There’s no doubt that this is becoming a huge threat for advertisers and publishers, which are gradually earning less through ads. Experts state that next year, revenues through online advertising will drop by 36 billion euros.
Ad blockers are everywhere.
Even Apple will make it possible to block online ads and cookies with iOS 9. For the first time the company will grant developers the right to build ad blocking plug-ins. This translates into a legitimate threat for media companies, whose (online) revenues are mainly generated by web ads.
“This is a frightening evolution,” according to Joshua Benton (Harvard University). “Many media companies have become dependent of online/mobile advertising in their business models and will see a lot of their revenues go down the drain. Apple users generally are considered as financially stable, making them a big, interesting target audience for advertisers.”
Moreover, we’re seeing that several European telecom companies are planning to block ads on their networks permanently as well.
The going is getting tough. A lot of startups are being founded that focus on masking ads to stay under the radar of ad blockers by creating ‘native’ campaigns. However, “publishers are standing on the crossroads between a category 5 hurricane and a neutron bomb,” Fortune.com said earlier. And the publishers themselves are the ones to blame, according to Fortune.com. “To monetize their content somehow, publishers have resorted to unattractive and disturbing advertising. They’re paying the price for that now.”
“The internet needs a peace treaty between publishers and readers, where the latter promises to not use ad blockers and publishers, in cooperation with advertisers, commit themselves to spreading less disturbing and better targeted ads,“ Jed Hallam (The Guardian) concludes.
“It’s safe to say that ‘traditional’ ways of advertising are eroding and their future isn’t stable. This will undoubtedly make way for new, innovative ways of spreading the message of organizations. Communication through ambassadorship is becoming more mainstream,” says Patrick De Pauw, CEO of the ambassadorship platform Social Seeder.
Click here for more info about Social Seeder or If you’re interested in letting your employees and fans do the talk for your organization.
You might be interested in these articles as well:
➲ FREE DOWNLOAD: The Ambassador Program Canvas
➲ 10 Questions to Ask when Setting Up your Ambassador Program
➲ How to identify & mobilize your company’s advocates on social media
Last week we’ve talked about the ten questions you have to ask yourself when setting up an ambassador program for your organization. These questions form the foundation of every ambassador program and we thought that it would be interesting to fit the elements of last week’s post into a blueprint for your ambassador program: The Ambassador Program Canvas.
Last week we’ve discussed the 10 questions you must answer while setting up an ambassador program. Here’s a quick recap if you haven’t read the article:
1. What are the goals of your brand ambassador program?
2. How do you structure your brand ambassador program?
3. Who is your brand ambassador?
4. Should you have different types of ambassadors?
5. How do you recruit your ambassadors?
6. What should you ask your brand ambassadors to do?
7. What types of incentives should you offer your brand ambassadors?
8. What should be the frequency of ambassador participation?
9. How should I measure the success of the brand ambassador program?
10. What are your key success factors for the program?
Because we’ve received great feedback on last week’s post, we decided to mold these ten questions into a model that helps you keep track of your ambassador program throughout the setup. Just like the business model canvas, this Ambassador Program Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your ambassador program.
Click here to Download your Ambassador Program Canvas now
First and foremost you need to know how the program will benefit your business and how brand ambassadorship can be integrated into the overall business strategy. Don’t think about ambassadorship on the sidelines of the company, it should be in the core of your activities.
When you’ve attached the business goals to the ambassador program, start sorting out the structure of your ambassador program. Are you going to engage with ambassador in a public, all access way? Or should you keep the program exclusive and private?
Thinking about the structure undoubtedly makes you think about who your ambassadors are. Fully describe how you see your ambassador in the same way the marketing department describes customer personas. If you have different types of ambassadors, write down a full description of all the ambassador types.
The Ambassador Program Canvas is designed to engage with one type of ambassadors. Fill in which type of ambassador you are addressing with this canvas. If you have 4 different types (employees, customers, celebrities and bloggers), fill out 4 different canvases. This will offer a firm foundation for each relationship with the different types of ambassadors.
Now you know who your ambassador is and who you are addressing, it is time to think about recruiting those people. How are you going to find them? Social media, activations, sampling with subscription, ...?
Once you’ve recruited your ambassadors (this should be a continuing process), you’ll eventually want to ask them to do something for your organization. Fill in what you are going to ask from your ambassadors. If you’re working with Social Seeder, “letting ambassadors share our content on their own social media” would make perfect sense.
But a relationship only works when there’s a two-way movement between both parties. If you ask a lot, give a lot. Most organizations fail to give back because the don’t about this in advance. With this canvas, you’ll always be able to keep track of what you can (or have promised to) give back to your ambassadors.
If there’s one advice that we want to give you: never spam your ambassadors. Moderate the frequency of asking things from your ambassadors and make sure that you give back enough and on a frequent basis.
Last but not least, you need to fill in KPI’s to measure the success of your ambassador program. Make sure that these indicators aren’t only stressing on quantitative results but also on qualitative results.
The last thing you’ll want to do is to check your ambassador program on the key success factors. You can figure these out for yourself or find great examples here.
The Ambassador program should help you with setting up an ambassador program for your organization. However, if you struggle with this, feel free to contact us to help you setting up yours. We have quite some experience with this.
You might be interested in these articles as well:
➲ 10 Questions to Ask when Setting Up your Ambassador Program
➲ How to identify & mobilize your company’s advocates on social media
➲ 9 Must-Haves to Transform Employees into Brand Advocates
10 Questions to Ask when Setting Up your Ambassador Program
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another. What’s different now is the scale of those brand ambassadors with the advent of social media. Through social media, brands have been getting the benefit of positive contributions from their fans and followers without even having a formal brand ambassador program.
So, one may ask, why should I have a brand ambassador program? If you don't have a brand ambassador portal or program in place, you're missing out on becoming a marketing hero amongst your organization.
Sign up for a Social Seeder Program Demo and see how you can achieve great Return On Investment (ROI).
If you're building a brand ambassador program, with or without the Social Seeder platform, you should always think about the following key reasons why you need a structured brand ambassador program:
- Align social results with business goals from influential community leaders and users within your brand’s social community
- Launch campaigns and drive product launches quickly with predictable results
- Develop closer relationship with your brand ambassadors that can be the taste makers for your target customers
- Get higher quality content from ambassadors for your campaigns with permission to use in your marketing
- Ask ambassadors to perform specific tasks such as upload content or share a message and connect those tasks with your business process
- Measure effectiveness of actions by ambassadors on your business and reward/recognize the high-performing ambassadors
Take a closer look at the different aspects of brand ambassador programs and discuss the 10 questions you need to answer to create a successful brand ambassador program. Click HERE to discover the 10 Questions to Ask when Setting Up your Ambassador Program.
You might be interested in these articles as well:
➲ How to identify & mobilize your company’s advocates on social media
➲ 9 Must-Haves to Transform Employees into Brand Advocates
➲ Two Models to Engage your Employees on Social Media
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