The visual and material cultures of technology change in dialogue with broader aesthetic currents.
Craft, Costume, and the Contemporary Logo | Reading Apple’s Glass Identity and the Issey Miyake iPhone Pocket as Cultural Statements
Apple filmed glass. Apple knitted cloth. Apple’s recent dual gestures — a newly filmed glass identity for Apple TV and a textile collaboration with Issey Miyake called the iPhone Pocket — function as more than marketing; they are argued interventions in the cultural grammar of consumer technology. This essay reads both moves not merely as product launches but as design arguments about how technology should be perceived, displayed, and incorporated into daily life. Key facts about the releases are reported here for context: the Apple TV identity was filmed with real glass and produced by TBWA\Media Arts Lab with sonic work by Finneas, and the iPhone Pocket is a 3D-knitted accessory released in early-to-mid November 2025 with premium pricing and limited store availability.












