Speak Your Mind

Richard Nickells

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added info to explain the identity concept and insight. 

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Concept video 1. 

Changed information to explain Kate Tempest influence on the identity. 

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Artists using app concept video advertisement.

brake up into chunks. This video holds all the artists quotes but adverts could just show one artist and then go to the apple logo. Mini versions - individuals could have their own too. 

Apple logo added.

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Concept video 2 - Artist interaction with the app. 

Added apple store logo at the end of the video to make clear its and ad.

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Updated splash screen. 

Gives users a starting point for how to use the app and where to see the results (the environment - therefore linking the environment numbers and the app associated with speak your mind.) 

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App concept video. 

Instead of doing an interactive mock up I produced a walkthrough animation with annotations that describes the apps features in greater detail. 

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The streamlined version of my app. 

Login page 

Speak page 

About page - I have spread the about information out into the splash screen but felt it  important to have a single location holding all the information about Speak Your Mind exhibition where users could go if they wanted to find out anything. 

Impact page 

Settings page - simplified to a drop down bar.

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I aimed to streamline the app by having less sections and based the navigation system of the sky sports app that allows you to quickly swipe through 3 sections quickly. 

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I investigated Adobe Experience to make a mock up app however I found out it can’t use video footage and there for would be no better than the Marvel App I used in the crit to show the app which only used still images. 

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Crit notes

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App mock up. 

These pages are to show the process the app would take if real.

Login / sign up screen. 

Speak your mind page - where you would talk in to. 

About - telling you more about speak your mind and the exhibition itself. 

Impact - users can follow their voices and see their impact by seeing how others have responded to them. 

Screen shots - funny conversations are recorded. 

Share - Where these conversations can be shared with other forms of social media. 

Settings. 

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App splash screen 2. 

A simplified version of app splash screen 1 where it goes straight to the zoomed out speak your mind logo. 

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App splash screen 1. 

Zero is emphasized along with the countdown before zooming out to reveal speak your mind.  

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Due to the Monaco typeface the zero can replace the letter O in the word you naturally. this then puts the number theme in speak your mind which therefore allows their to be a clear visual link between speak your mind and the campaign. 

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I knew that if I was to put a logo to this campaign it would have be a number in the typeface Monaco.  

I chose zero because I felt it best represented the reasons for creating this identity in the first place. 

For example:

zero is between positive and negative numbers which can be a metaphor for individuals speaking their mind in a positive or negative manner. 

zero means nothing and nothing is what Kate Tempest believes is what society is doing towards world issues like global warming. So speaking your mind is making that change away from doing nothing. 

zero is at the end of a countdown - Kate Tempest’s album let them eat chaos is all about time running out and making a change before it is too late.  

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Pre crit notes.

The campaign idea was clearly communicated and understood however despite the numbers being memorable and eye catching there was nothing relating them to Speak your mind. 

My task was to produce an identity that fits the already made campaign so that when the numbers are seen people will instantly associate it to the speak your mind exhibition.  

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Concept video 2

This video was to show how the identity was formed and how it would be applied to the real world as well as how users could interact with it. This was shown through mock up examples in different locations the identity could be set up as well as examples of the different conversations that could take place.