7 Effective Ways to Rank Number 1 This Year
It’s time you start working on your SEO to get the edge over your competition coming into 2019 and by following these 7 tips we are about to share with you, you will see a huge increase in traffic, conversions and SERP ranking.
A lot of digital marketers try to jump on various trends once they have already gained a lot of traction. They will see what topics are trending by using tools such as BuzzSumo or Google Trends, however more often then not there will already be a lot of competition around those particular topics.
Google’s current algorithms are rewarding sites that are producing strong content and have it all focused on niche topics. Content clustering is a method of on-site Search Engine Optimization (SEO )that simply revolves around changing the structure of your site.
If you are not already using Google Search Console don't worry. As described by Google, Google Search Console is a tool that allows you to monitor and maintain your site’s presence with Google. I like to describe it to my non-IT savvy clients as “putting your website on the map”. It’s a very simple process which you can follow right here. All it requires is a sitemap, which is exactly what it sounds like. It is a map to your site that allows Search Engines to read it better and as such, rank it better.
One of Google’s platforms that you will be rewarded greatly for is Google +, this long forgotten (was it ever really there?) social media network is one of your greatest SEO tools. The reason being is that it indexes your content almost immediately, helping you improve SEO fast. What you should be doing is copying all of your social media content from other platforms and posting it to Google + (always make sure you link to your site). You aren’t trying to send a message for a target audience here so there is no need to upload unique content, simply copy and paste and you will see instance.
Google business is another nifty little tool for your business and contrary to most people’s beliefs, you don’t need a brick and mortar site to set one up. Google business will improve local SEO for anyone searching for related goods and services in your area. It can also contribute to developing a knowledge graph, which is visually appealing and generates more traffic to your site.
Google ranks websites that have a low bounce rate and high user retention rate as it is an indicator of your website having strong content and being relevant to your target audience. Google has placed a strong emphasis on the importance of its desire to put the right content in front of its audience by ranking the most relevant sites well. That is why video is essential to improving search engine optimization in 2019; it keeps users on your page longer and reduces your bounce rate.
The true key to improving your SEO is improving your content. Every single website should have a blog and videos. I explained the reason behind the video in the section above, and the reason for the blog is just as important. To rank well you need to have high-quality content, be extremely informative and establish yourself as an expert in your niche. So many of my clients have blogs that are posting about absolutely anything within their industry, take a large makeup brand I deal with as an example. They post trends, fashion, eyes, lips, skin care, celebrities, news, animal cruelty, and just about anything that remotely relates.
By posting content across a broad range of subtopics they are unable to establish themselves as an expert in that niche. If they wanted to rank well for “lipstick”, they are going to lose out against a brand that focuses solely on content related to lipstick as Search Engines will identify that site as the most relevant.
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