Use Instagram Giveaway Loops To Gain 1000s Of New Followers
What is an Instagram loop giveaway?
Instagram loops are one of the most effective methods for gaining new, relevant Instagram followers quickly and inexpensively. In an Instagram loop, several accounts participate to offer one attractive prize. In order to enter, entrants must follow all shops in the âloopâ.
Why is it called a âloopâ and how does it work?
Imagine 10 Instagram accounts participating in a giveaway loop. At the same exact time, each of the ten accounts will post the same image to their Instagram profile. The only difference is who each profile tags in their image. The 1st account will only tag the 2nd account. The 2nd account will only tag the 3rd account, and so on until the 10th account only tags the 1st account. This is what creates the âloopâ effect. It makes it easy for entrants to follow each of the participating accounts in seconds.
Why should I participate in an Instagram loop?
At Spreesy, weâve seen loops work repeatedly for our top-earning merchants. Many loop giveaways result in hundreds or even thousands of relevant followers gained within hours. After participating in a few loops, you could be on your way to retaining a devoted Instagram following that you can market your products to.
What results can I expect?
Spreesy recently sponsored a giveaway loop, and we saw an increase of up to 1,000 followers per account with just a $20 investment each for the Target gift card prize. When you consider the lifetime value of each new follower, the $20 investment seems miniscule.
How do I host an Instagram loop giveaway?
(1) Decide on a theme for the participating shops.
If you sell fashion, for example, then the other shops should be related to fashion or accessories. Just make sure that there arenât any obvious outliers that arenât relevant to your existing followers. It's also in your benefit to choose profiles who currently have either a similar follower count, or significantly more followers than you. If ten participating shops currently have 500 followers each, then your giveaway's total reach will be around 5,000 users. If instead you invite 20 shops with an average of 1,000 followers, you've just increased your loop's potential reach by 4x.
(2) Start an Instagram DM (direct message) with the participating accounts.
If you want 15 accounts to participate in your loop, you should probably invite 25-30 as some will say no. The more accounts, the better because you can either increase the dollar amount of your prize or decrease the amount of money that each account will contribute.
(3) Pick a prize.
You know your followersâ taste best. What prize (type and amount) would make them take immediate action? Weâve found that gift card or cash giveaways are most effective. The great thing about loops is that you will split the prize money between all of the participating accounts. You could even reach out to a larger brand to see if they will sponsor your prize in exchange for promotion. Â
(4) Prepare to launch the giveaway.
In your DM, tell everyone the exact date & time that you will be posting. List out the specific posting order and tagging order. Confirm that everyone understands how tagging will work and who they will be tagging in their image.
Additional Tips:
â On the day of launching the giveaway, DM everyone several hours before, then an hour before, and finally minutes before to confirm that everyone is ready to post within the same minute. If one account fails to post, be ready to adjust your tag order within seconds.
â Include a disclaimer in your post caption. Be sure to follow Instagramâs Promotion Guidelines: https://help.instagram.com/179379842258600.
Retain your new followers.
After a winner has been chosen, many entrants will try to unfollow the participating accounts. To make it harder to unfollow the accounts, everyone in the loop should remove the tag in their loop post. This helps prevent users from mass unfollowing. In general, just continue to post awesome content and retain users organically. Consider posting some of your most popular items for sale the day after you've acquired many new followers.
Now that youâve gained hundreds or thousands of new followers, you can use Spreesy to sell products directly to them for free! Visit us at www.Spreesy.com to learn more and join for free.
Spencer Costanzo / Co-Founder Spreesy
Join Spreesy, the completely free service for selling directly to your followers on Instagram & Facebook.
