ENHYPEN's NI-KI has been appointed as the new face of Digital Hollywood University (DHU) and will feature in a special television commercial airing exclusively on March 21. The commercial will also be available online, with outdoor advertisements launching in Shinjuku and Osaka starting March 18.
The campaign centers around DHU's message, "Don't Live Someone Else's Life. Live Your Own Life." NI-KI's journey—moving to South Korea alone at 13 and debuting as the youngest member of ENHYPEN—embodies this. The commercial portrays NI-KI reminiscing about his childhood dreams, emphasizing his determination to pursue them despite challenges.
Behind-the-scenes footage and an interview with NI-KI will accompany the campaign. In the interview, he reflects on his solo commercial debut, his aspirations for growth as an artist, and offers advice to students facing significant life decisions.