Statonksis

I got soul and I'm super bad. - JB

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Grab a Snack at the Pizza Shaq

Press Release: March 29, 2019    11:59pm

Gainesville, FL – March 29, 2019. In the March 22, 2019 article on AdAge.com by Jessica Wohl, a food reporter at the Chicago bureau. In this piece Wohl is able to portray a historical moment for the Papa John’s franchise. After the removal of founder John Schnatter from the board of diretors the pizza chain made way for a giant partnership. For the first time in the pizza chain’s 35-year history they signed retired NBA star Shaquille O’Neal as a paid endorser, restaurant investor, and board member.

After a series of incidents that painted the chain as racist and insensitive to the tense relationship between African-Americans and police, Papa John’s needed to rebrand itself.   Due to its recently tarnished image, the pizza giant was looking for redemption and they hope they have cashed in in a big way, to the tune of a 7’1” giant black man. Shaquille O’Neal is set to be the franchise’s savior. It’s big, unmistakably and equally unintimidating black savior. Shaquille appeals to sports fans. He is not in the NFL, so those upset with taking a knee don’t have think about that when looking at Shaq. O’Neal also has a long affiliation with law enforcement dating back to 2005 and is currently a sworn deputy sheriff in Clayton County, GA.

The partnership of O’Neal with Papa Johns allows conservative customers to feel comfortable with black athletes again while hoping black patrons will give Papa Johns a second chance as their go-to pizza. All of the ingredients seem right and the recipe for success sounds simple. The problem is that the target market may see through this tactic and cause a backlash against the pizza chain with its core supporters and cause the black community to regard O’Neal as selling-out for corporate dollars. Only time will tell if adding Shaq to Papa Johns list of fresh ideas will cook up something that consumers can stomach.

AdAge is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Article:

https://adage.com/article/cmo-strategy/papa-shaq-shaquille-o-neal-joins-papa-johns/317089/?CSAuthResp=1553869292888:0:4452671:0:24:success:C62DB3E7B26082A86244894210AF4C5D

Photo Credit:

Credit: Illustration by Ad Age; composite images: BusinessWire, iStock

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Candy Rots Your Teeth, Social Media Rots Your Brain

Press Release: March 15, 2019    11:59pm

Gainesville, FL – March 15, 2019. In the March 14, 2019 article on NBCnews.com by Shamard Charles, M.D., a physician-journalist for NBC News and Today, the relationship between digital media and mental health disorders in those born in 1995 or after was laid plain. The research conducted by Jean Twenge, professor of psychology at San Diego State University not only revealed the increase in the appearance of major depressive symptoms, but a sharp 47% increase in suicidal thoughts and outcomes from 2008 – 2017. These numbers speak to a clear connection between mental health decline in teens and social media behavior.

Twenge and her team of researchers note that this uptick in depression does not seem to effect adults over the age of 26, but those 25 and younger are burdened with poor mental health and sleep deprivation. Sleep deprivation affects mood and is associated with anxiety and depression, research shows. “Teenagers definitely use social media in a way that affects their sleep,” said Fobian. “They are exposed to light right before bed and that light exposure alone delays their sleep by 30 minutes. It also affects their social interactions with others.”

What cannot be determined from this article is whether social media leads to depression or whether teens turn to social media to help themselves feel better in the wake of depression. The consensus among researchers is that since older adults tend to have a more developed, robust social life, the depressive effects on that group is minimal compared to teens, who have spent their entire lives plugged in. The idea, now, is to urge these teens to unplug from social media and connect with their peers and others in real social settings. These face-to-face interactions should result in curbing the mental health decline in today’s youth.

NBCnews.com is an online platform for NBC News, a division of the National Broadcasting Company (NBC) that offers breaking news and top stories in world news, business, politics, health and pop culture.

Article:

https://www.nbcnews.com/health/mental-health/social-media-linked-rise-mental-health-disorders-teens-survey-finds-n982526

Photo Credit:

https://freebasstranscriptions.com/your-brain-is-rotten/

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Orange Vanilla Coca-Cola is Coming to Generation Z

Press Release: February 22, 2019    11:59pm

Gainesville, FL., February 22, 2019 - In very ode to a creamsicle fashion, Coca-Cola has launched its first new flavor in over a decade. On February 11, 2019 Thom Forbes wrote an article that was published in Media Post about the new flavor that is being released by Coca-Cola this month called Orange Vanilla.  Forbes writes that this new flavor outperformed other creative combinations with a focus group. In this article Forbes reminds the reader that the last new flavors were launched by Coca-Cola in 2007, well over a decade ago. Coke was able to find that though carbonated beverage popularity has taken a hit as of late, the “healthier” zero sugar versions of the soft drink have done quite well.

The case can be made that this launch is simply a ploy to get consumers back on the sugar bandwagon when things have taken a healthier turn, recently. According to Forbes, “The Orange Vanilla announcement comes at a time when Big Soda contends with criticism over American's unhealthy eating habits and with municipalities around the country passing so-called soda taxes. Plus, Americans now buy more bottled water than carbonated beverages, data from the research and consulting company Beverage Marketing found,” Zlati Meyer points out for USA Today. This indicates that to try to injects Coke’s name back into people’s minds while reaching for a beverage the company had to think of something new, something drastic to get people reaching back for those syrupy sweet carbonated concoctions.

Because Coca-Cola is such a recognizable brand any new release they make is going to cause a major stir and a push for partnerships. The deal made to release the fountain drink version exclusively with Wendy’s for the first month with tie in to the NCAA March Madness basketball tournament was a major win for all three brands. The exposure during the tournament and beyond is sure to drive sales numbers up for both Coca-Cola and Wendy’s. While Pepsi used one night at the Superbowl to try to outshine the competition, Coca-Cola is making a month-long effort. Even in advertising and marketing the classic Pepsi versus Coke debate continues.

MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

Writer’s contact information: #statonksis

https://www.mediapost.com/publications/article/331762/coca-cola-launching-first-trademark-flavor-in-more.html?edition=112853

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Optimism for “Ava”yrone

Press Release: February 8, 2019   11:59pm

Gainesville, FL., February 8, 2019 - MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

In Media Post’s February 7, 2019 article by Sara Guaglione guest editor, Ava Duvernay takes the subject of “The Art of Optimism” from the February issue of Time magazine and brings her unique perspective to the content. A variety of subjects are spotlights in this issue. 34 people from every aspect of the art world were featured in this piece. The ills of the world and the current state of division in the country have many people feeling helpless, even hopeless. Duvernay has not been immune to these feelings. With her platform it allows her to help but it also allows her to see things that she never did before. She is closer to the: bigotry, poverty, injustice, trauma, trouble.”

Duvernay used this piece as a gift to herself, a way to recharge her wearied spirit. She relies on the soul within the art for her healing. She reckons that everyone is made more alive by the optimism within art. Digging through the despair that is faced each day and grasping onto the ideals and goals of the artist enliven the heart. Being the filmmaker that she is Duvernay called out to followers to submit their own visions of optimism.

From reading Duvernay’s perspective on optimism and witnessing how it fills a void created by current circumstance it builds a desire within the reader to read the piece in Time and possibly contribute to the video submission. This piece gave the reader a peak under Duvernay’s hood to see what drives her, what fuels her passions and allows her to thrive as an artist herself. Optimism is gained after reading her vision and is felt even in looking at the cover art from the magazine.

Article:

https://www.mediapost.com/publications/article/331662/director-ava-duvernay-guest-edits-time-optimism.html

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Eat, Pray, Get Money

A story told with Adobe Spark

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After More Than a Year and a Half of Reporting on Misinformation Poynter.org’s Daniel Funke Has Gotten a Case of the Fake News Blues.

Press Release: January 25, 2019    11:59pm

Gainesville, FL  January 25, 2019 - In December 2018 the Association of Magazine Media (MPA) featured an article from by Funke that focused on the reporting of misinformation over the course of the last year and a half. In this article Funke discusses his experiences in discovering the various ways fake news is created. He shares his advice in eight subsections of the piece, that advice learned through his interactions with misinformation at home and abroad. Funke is a journalist who seems to appreciate, what he sees is the rare virtue of, integrity and hunt for truth.

He speaks of the tiring amount of misinformation that he has had to endure to get at the real story. In the third subsection of the piece Funke talks about a topic discussed in ENC3254 at length, and that is peer review. Funke pays homage to colleagues who have taken him under their wing, corrected his errors, and given him chances to grow from their mentorship. Funke acknowledges the difficulty in critiquing friends and fellow journalists’ pieces. He learned his hardest and most memorable lessons from peer review. When I messed up the magazine where Nikole Hannah-Jones worked in my first piece for Poynter, it stung a lot (thanks for not firing me, Ben Mullin!).

What can be learned from this article is that the misinformation of news derives from many sources, can be deceptively believable, and requires vigilant seeking of veracity. Funke states that his primary audience is fact checkers, as he is also a fact checker. His aim is for fact checkers to hold each other accountable, not just to one another, but to the truth itself. In this way, these made up stories that people want to hear can begin to dissipate and make way for what they need to hear.

The Association of Magazine Media is a resource for readers and publishers, providing on call research for use in marketing and reporting. 

Writer’s contact information #statonksis

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MLK “Built To Serve” Superbowl Sermon - Dodge Ram

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This ad came to mind as we enter into MLK week for 2019. While watching the Superbowl last year I was actually impressed by the timeliness of the use of MLK in this ad for the new Dodge Ram. I was surprised by the backlash the ad received because I enjoyed, as I always have, hearing the sermon of Dr. King. My son has heard very few of the speeches of Dr. King and it seeing and hearing him during one of the largest events of the year made quite an impression. The African-American community may have felt like Dr. King was being exploited but I believe that in this ad was inspirational to younger audiences who have not had the same exposure to Dr. King that some have. For their target audience, truck owners, they look to Dr. King as a symbol of strength and a source of American pride. I considered it a win.

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MLK “Built To Serve” Superbowl Sermon - Dodge Ram

[statonksis-blog]

This ad came to mind as we enter into MLK week for 2019. While watching the Superbowl last year I was actually impressed by the timeliness of the use of MLK in this ad for the new Dodge Ram. I was surprised by the backlash the ad received because I enjoyed, as I always have, hearing the sermon of Dr. King. My son has heard very few of the speeches of Dr. King and it seeing and hearing him during one of the largest events of the year made quite an impression. The African-American community may have felt like Dr. King was being exploited but I believe that in this ad was inspirational to younger audiences who have not had the same exposure to Dr. King that some have. For their target audience, truck owners, they look to Dr. King as a symbol of strength and a source of American pride. I considered it a win.