activists hijack fast-food hashtag
During the 2014 Olympic games, LGBT activists used McDonalds cheers to Sochi hashtag to raise awareness about Russia’s anti-LGBT Laws. This forced McDonalds to release a statement “McDonalds supports human rights, the spirit of the Olympics and all the athletes who’ve worked so hard to compete in the Games. We believe the Olympic games should be open to all, free of discrimination”









