striking alchemy @striking-alchemy - Tumblr Blog

Now that’s what we call “striking while the iron is hot”...

Happy Pi Day

3.1415

Locked in a Folder

Some of our best work are the proofs that weren't selected. Options passed over on. Designs that no one will ever see. Every designer has favorites. And that's just fine by us.

Grab a beer and visit the archive to see old friends...

invisiblestories

insane---world

It's "Okay" to Rebrand

To a lot of people the idea of “rebranding" introduces them to sheer terror. It’s as if they were just visited by some sort of "logo-demon”, complete with horns and a taste for brand blood.

We see the panic in our clients’ faces when we ask them if they would consider rebrand.

“But we already have a logo!"

Yeah, we know - but the fact that we’re asking anyway should be a clue. Any designer worth their salt wants to work with great assets, including great logos. If you already have a great logo, they are going to flush with creative ideas on how to showcase that logo - not redesign it.

Brands and logos need refreshing from time to time. Why? Because what we as people find to be “innovative, enticing and engaging” evolve with our current culture and environmental perceptions. Say it another way, “everything has a shelf life”. This isn’t a bad thing. In fact, it’s an opportunity. A chance at improving, attracting fresh attention and taking advantage of new design trends.

Rebranding doesn’t mean starting from scratch and throwing everything away. It simply means taking the brand you currently have and making it more appealing to your target audience.

It’s okay to rebrand - just ask Mickey...

#branding #large

Death before decaf

Guest Writing for Under30CEO

Very excited to announce that I've been picked up to do some guest writing at Under30CEO. I'll be sharing my experience and sharing some tips I've picked up over the years. Hopefully they can help others navigate the icy waters. Stay tuned for a release date on my first article!

creativemornings

“We as designers tend to produce things as a way of thinking through them.”

Paddy Harrington, Executive Creative Director at Bruce Mau Design speaking at CreativeMornings/Toronto(*watch the talk)

creativemornings

Ah! We love this print that was given away at June’s CreativeMornings/LosAngeles with Victoria Davis. Photos by Sarah Mick.

The LosAngeles chapter of CreativeMornings is organized by Jon Setzen. Follow along with them at @LosAngeles_CM!

Welcome to shooting Manual & RAW

I've always had a passion for photography, albeit from an amateur's perspective for a long time. Year ago I got my first dslr and wow has my world changed. Just learning how to hold the camera properly was a new undertaking... As I became more comfortable behind the lens I started to discover amazing new details in my photographs. Recently, I made the decision to commit to shooting in Program and Manual modes. It's a brand new world. Never before have I felt so connected to my camera.

Little taste

Designing new apparel hang tag (Taken with Instagram)

New Site, is a Coming!

We're getting really excited here at Striking Alchemy about the launch of our new site. The project has taken longer than anticipated but we really pushed the envelope as far as we could.

A few things to look for:

A homepage that gives a complete visual impression of SA, in a way you've never seen before.

Custom style form that's just beautiful.

A "Don't Hire Us' Page that you'll just need to check out.

Ad we designed for Sun Valley Alpaca Co. for Camelid Quarterly Magazine (Taken with Instagram)

usnatarchives

In memory of Neil Armstrong, first man to walk on the Moon (August 5, 1930-August 25, 2012). More photographs of Neil Armstrong from our holdings.

The finalized Kaydara Noodle Bar logo

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