How Trump keeps trumping the world of Twitter.
Week 5 - Digital Citizenship 1: Politics and civic cultures
Week 5 saw the exploration and collaboration of social media and politics. Over the last decade, politicians have been using innovative technologies to reach young and new audiences by introducing opportunities to ‘talk back’ and participate in political discussion. Studies show that nearly three-quarters (74 percent) of Internet users seeked news and information online throughout the 2008 US presidential election (Jericho, 2012).
So it’s no wonder that current presidential candidate Donald Trump has turned to Twitter to get his message out. Among the ever-increasing list of fascinating things about Donald Trump’s improbable presidential candidacy, this may just top the list: the outspoken political apprentice is boasting the number one spot in the Republican polls, even though he (as he has made us all aware on a number of occasions) has spent a tiny faction of the money his opponents have.
So, what is it (besides the never-ending, slightly entertaining and highly offensive jaw-dropping remarks) that makes his presidential campaign so successful? The answer - social media. Utilising Twitter as his most central tool, Trump is educating us all in the abandonment of traditional journalism methods by demonstrating the true capabilities of Twitter when used correctly. Currently boasting 5.1 million followers and gaining an average of 12,158 new followers each day, it is clear that Trump has mastered Twitter in a way no candidate for president ever has (Borchers 2015).
Ironically, this weeks readings shed light on Australian Prime Minister (then lower-house politician) Malcolm Turnball and the mastering of his Twitter skills. With 65,000+ followers, Turnball demonstrated that “the size of one’s Twitter following is irrelevant. It may look good at first glance, but it pales into significance when measured against real, honest and genuine online engagement” (Jericho, 2012). Like Turnball, Trump uses the social media platform to not only broadcast political statements, but to encourage and engage (at times, outrage) policy debates and conversation with online supporters. Using Twitter, Trump is able to amplify his message, make news, lob attacks or wage threats against those who disagree with him - in turn, creating a community of ever-growing supporters and voters.
Rather than using Twitter merely as an emotionless and formal announcement board, Trump’s tweets touch on pop culture, display unexpected personal insights, defend debate performances, talk to strangers, indulge in celebrity gossip and test rivals…all in an effort to personalise and encourage online engagement with his 5 million followers and supporters (Barbaro, 2015).
Having been retweeted more than 3.5 millions times since embarking on the presidential race in June, there’s no doubt this his efforts represent a methodical and disciplined campaign strategy, despite the appearance of chaos.
References:
Barbaro, M 2015, How Donald Trump uses twitter (hint: impulsively), NY Times, viewed 1 December 2015, <http://www.nytimes.com/2015/10/06/us/politics/how-donald-trump-uses-twitter.html>.
Borchers, C 2015, On Twitter, Donald Trump’s following pales to some prominent Muslims, The Washington Post, viewed 1 December 2015, <https://www.washingtonpost.com/news/the-fix/wp/2015/12/09/these-16-muslims-have-more-twitter-followers-than-donald-trump/>.
Jericho, G 2012, The rise of the fifth estate: social media and blogging in Australian politics, Scribe Publications Pty Ltd, Victoria Australia. #mda20009 #donaldtrump #twitter #socialmedia #politics #Borchers #WashingtonPost #presidentialcampaign
Agree 100% that all of Trumps posts have been cleverly orchestrated to appear chaotic however are probably the result of a team of ‘experts’ strategically planning what he can say next..
















