Methods: Business Model Canvas
Believe us, once you have a grasp of how to use this tool, it is more than helping. Business is super complex, but it is remarkable that it can be briefly fitted into this simple table, which consists of the basic and essential elements of the business. Rather than starring at a company’s website and going through texts trying to understand, a 30 minute exercise with this tool within our team made us quickly learn how this company runs, what the key components are, and what their main assets are.Â
Even though our company, Cellink, is an actor within the 3D bioprinting industry which could feel quite complex and inaccessible to understand, the use of business model canvas helped Studio Experience extract the essence of the business in a short period of time. Especially, it successfully shows you how the value is transmitted into product or services, how it is delivered to the customer, and how it regenerates into revenue. Of course, we cannot comprehend everything through this process, but at least it gives you a big picture of what it looks like, and stimulates you to dig deeper.Â












