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Social Suite
New Post has been published on http://suite.social/
Social Suite
Test post for 12/8/15, at 6.10pm
Elon Musk's summer vacation? Walking on top of a flying plane, obviously
New Post has been published on http://mashable.com/2015/08/09/elon-musk-wing-walking/?utm_medium=feed&utm_source=rss
Elon Musk's summer vacation? Walking on top of a flying plane, obviously
White-water rafting? Child's play. Rock climbing? You've got to be kidding. When you're Elon Musk, settle for nothing less than "wing walking." See al...
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New Post has been published on http://mashable.com/2015/07/22/turkey-blocks-twitter-bombing/?utm_medium=feed&utm_source=rss
Twitter introduces Safety Center: It's all about taking down trolls
Saying Twitter has a problem with trolls is like saying botoxing your scalp is a bad idea. Everyone knows it already Now Twitter is taking more anti-t...
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New Post has been published on http://mashable.com/2015/07/22/turkey-blocks-twitter-bombing/?utm_medium=feed&utm_source=rss
Would you quit your job to Periscope full-time? This guy did.
It’s not hard to see why Periscope appealed to Jon Jacques, a 20-something who worked for a video marketing company in New York City — the...
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New Post has been published on http://mashable.com/2015/07/21/twitters-safety-center/?utm_medium=feed&utm_source=rss
Would you quit your job to Periscope full-time? This guy did.
It’s not hard to see why Periscope appealed to Jon Jacques, a 20-something who worked for a video marketing company in New York City — the...
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New Post has been published on http://mashable.com/2015/07/21/twitters-safety-center/?utm_medium=feed&utm_source=rss
Capture personality in portraits for our photo challenge
For this week's Mashable Photo Challenge, we're asking you to make portraits. We want you to capture expression, personality and mood in your ...
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Twitter introduces Safety Center: It's all about taking down trolls
Are you looking for a new career? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and di...
Would you quit your job to Periscope full-time? This guy did.
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Would you quit your job to Periscope full-time? This guy did.
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Social Signs: Socialize your foot traffic!
Social Sign is a new service that will let you create a QR Code poster for your Foursquare or Facebook page and more. When scanned, this code will take people straight to your profile page. There, they will be able to click on the Like or follow button and show their loyalty to your brand or products.
Most sites have a Like or follow button that you can click. Social Sign takes this feature to the real world by letting you print a QR Code sign that will be linked to any social profile. Customers can use their smartphones to scan the QR code to visit your profile, click the follow button, tell friends or leave feedback for you to read and act upon. It’s a fast and easy way to increase your social following and referrals!
Create a free Social Sign for your business
A like and follow button for the real world!
Most sites has a like or follow button that you can click. Social Sign takes this feature to the real world by letting you print a PDF template with a QR code that will be linked to your social profile. You can stick it anywhere in your shop. Your customers can use their smartphones to scan the QR code and by doing so will automatically take them straight to your social profile where they can click the like or follow button, tell friends or leave feedback for you to read and act upon.
The benefits? When customers scan the QR Code on the Social Sign to visit your social media profile, they’ll be able to click the like or follow button to show loyalty to your brand or products. Now you can engage with them on social networks to build customer relationships and increase sales!
Create a free Social Sign for your shop
Search Engines VS Social Referrals
A popular trade company website, based on past numbers, expected to get about 8,000 referrals as a result of using Social Referrals this year.
They estimate a 10-20% conversion rate (Estimate at 15%) for those 8,000 referrals.
That means they expect to gain about 1,200 extra bookings this year, just from referrals.
Compare this to cost-per-click (CPC) and other advertising, which they estimate has about a 1-2% conversion rate. At that rate, the same number of visitors would only have generated about 80 bookings.
Worse yet, the cost-per-click traffic to get those 80 bookings would have cost them £1,600, even if their per-click cost was only 20p.
Most popular keywords cost more than 20p per click. In fact, many popular keywords range from 50p to £2.00 per click!
Given the above, how much would they have paid to get the same 1,200 bookings from cost-per-click that they got from using Social Referrals? At a 1% conversion rate, 1,200 bookings would take 120,000 visitors, each costing 20p (estimating low again). That comes to £24,000 in cost-per-click fees!
That comparison doesn’t even count the added bonus of opt-in email subscribers. Each visitor who made a Social Referral can also be encouraged to sign up for the website’s newsletter. Marketing to that list over time could actually bring in more than the original 1,200 bookings in repeat business!
Imagine what you could do with a list of subscribers who loved your site so much that they would tell their friends about it? You can’t buy a list like that!
Of course we’re not saying anyone should give up cost-per-click, or any other advertising methods.
Social Referral Marketing greatly increases the effectiveness of other marketing strategies, but you should still do other marketing. Just remember that much of your traffic, and your marketing budget, will be wasted if you aren’t leveraging referrals to get higher conversion rates. Who would spend time and money advertising a website, and then pass up a chance to improve their response?
Compare: Advertising Cost Per Booking:
Cost-per-click (CPC) vs. Social Referral:
Compare the number of conversions, and the advertising cost of acquiring each conversion:
Cost-Per-Click Advertising: (8,000 Visitors) X (1% Conversions) = 80 Bookings (8,000 Visitors) X (20p Cost-per-click) = £1,600 CPC Fee Cost of gaining each booking (£1,600 / 80): £20 Per Booking
Social Referral: (8,000 Visitors) X (15% Conversions) = 1,200 Bookings Yearly Social Referrals Estimated Fee: £250 Cost of gaining each booking (£250 / 1,200): £0.20 Per Booking
Would you rather pay £20 per customer for only 80 bookings or 20p per customer for 1,200 bookings? Social Referrals gets you more conversions for less compared to online advertising!
Get Social Referrals for your trade business!
Use "Social Referral" Marketing for Serious Results!
Looking for the creme de la creme of high quality and targeted traffic?
Want people who have high interest levels, already trust your credibility, and want what you have to offer?
Social Referrals are it! Referrals have always been an extremely powerful way of gaining customers.
This is especially true for the web, where trust levels can be very low for new visitors.
In this environment, a referral from a trusted source can make all the difference in converting a visitor into a customer. In fact, Social Referrals bring the best traffic a website can get, because a referral adds real credibility to your message.
A recent study showed that:
More than half (53%) of Internet users had visited websites referred by friends or family members in the previous 30 days. (eMarketer.com)
That’s where Social Referrals come in. It’s the fastest-growing, most successful, professional word of mouth marketing tool available today.
Businesses and professionals can use the service to gain referrals, raise conversion rates, “listen in” for feedback about their website, and gain high quality subscribers for their opt-in marketing lists.
How powerful can Social Referrals be? If you’re like most website owners, you depend on the results of your website for at least part of your income.
Perhaps you use your site to make sales directly, or just to generate leads, spread interest in your product or services, or add opt-in subscribers to your newsletter.
Whatever the purpose of your website, you can and should expect tangible results from it. It should directly benefit your business by providing revenue, sales leads, opt-in subscribers, or other real benefit to your business.
Like most of us, you probably hate the fact that most visitors will fly right through your website without generating any revenue, or benefiting your business in any way. In fact, only a small percentage of visitors will ever benefit your business in any way.
If so you will be happy to know that you are in good company. Most successful website owners feel exactly the same way.
In fact, one thing that all successful website owners have in common is that they ask, and successfully answer, one very important question:
How can I turn more of my visitors into customers?
Successfully answering this question can have a HUGE impact on the success of your website.
Successful businesses measure their success in terms of conversions, not just traffic. They want more customers, not just visitors. They focus, not only on getting more people to their website, but on getting more of the right people. Interested, relevant people who are good prospects for what their site has to offer, and who are likely to take action and provide results.
Simply stated, our customers expect a great Return On Investment (ROI) for the time and money they’ve invested in having a website.
That’s why referrals are so important. Referrals may account for only a small portion of the traffic to most websites, but they have a HUGE conversion rate, far beyond traffic from other sources.
A referral from a trusted source can make all the difference in turning “just another visitor” into a new customer.
And that’s EXACTLY what Social Referrals does. It helps you get more referrals, higher conversion rates, and better ROI from your existing website and visitors.
Get Social Referrals for your trade business!
7 reasons why you should use Social Referrals
Social Referrals is an easy but powerful viral marketing tool for your trade business. It will help you generate more leads, spread interest about your services and gain new customers.
Whether you have a social network account or not, fact is that most of your customers probably have. They often use Twitter, Facebook or Linkedin (all with millions of users) to recommend products, services and local businesses. Don’t miss out on the opportunity to harness the power of social media.
1. Instant Word-Of-Mouth Turn your existing customers into Referral Marketers. Immediately begin attracting new customers to your business.
2. Targeted Traffic Watch your new visitors fly straight to the bull’s eye. People refer friends they KNOW are interested, and send them right where YOU want them.
3. Build Trust & Credibility A Social Referral gives you real credibility in the mind of a prospect. Your job is halfway done before they even SEE your website. Studies show that 90% of consumers trust friend recommendations (only 14% trust advertisements). So a referral from a trusted source can make all the difference in converting a prospect into a customer.
4. Beyond Advertising Social Referrals go places other advertising can’t – turning people who would never have heard of you into interested customers. And what better advertising is there than having your own customers recommend you to all of their friends and social connections?
5. Generate More Leads We make it easy for your customers to refer your business with just a click of a button. Now all of their friends see the personalized recommendation from someone they know and trust, along with an easy-to-follow link right back to your website, which generates more referral traffic and enquires.
6. Better Conversion Rates Interested prospect, solid credibility, targeted content that YOU control. That’s the perfect recipe for conversion (turning a prospect into a customer).
7. Lasting Customer Relationships Someone who just gave you a Social Referral must like what you done. Stay in touch with them on Social Media and nurture that relationship, so when they have a new repair, building or decorating job that need doing, who is top of mind? You guessed right, YOU!
Get Social Referrals for your trade business!
Social Kiosk: 5 steps to gather user demographics for targeted marketing
Not only does Social Kiosk get you more Facebook likes and subscribers in-store but it also gathers customer details, demographics and data, so you can get to know your customers and target promotions to the right customer at the right time.
Just place the Social Kiosk in a prominent place for customers to use.
1. Facebook Connect Create an exclusive in-store offer and customers simply touche the screen to connect with Facebook.
2. Facebook App They confirm permission for you to get access their profile information.
3. Facebook Like They automatically like your Facebook page and their details are stored in the database.
4. Facebook Data In the admin area, you can see at a glance your busiest times, view customer details or demographics and even post to their Facebook wall.
5. Facebook Segmentation You can export the contact list into your autoresponder and segment customers into groups (age-group, gender, location or interests) so you can send targeted promotions and increase conversions. You can also build your Twitter and Google+ followers etc by sending email invites to customers.
TIP Using the Social Kiosk to build a targeted list with customer demographics and location, helps you send info and promotions to the right kind of customers who will be interested and more receptive to your message, so you can increase your sales.
Get Social Kiosk App for your store!