Traditionalism on Social Media
The creation of the world wide web has benefited various platforms established that can be utilized by Native nations and their communities. The internet has helped Native Americans promote Indigenous issues further into the world via social media promotions and campaigns while sharing vital cultural history, identity, language, and spirituality. Social media platforms have several advantages to promoting these critical subjects on Native American identity. Still, there are also many downfalls when relying heavily on platforms alone to obtain and learn Native American identity.
The disinformation and sales from popular native American trends are becoming a norm in the digital media era. With the rise of Instagram accounts, Facebook features, viral TikTok trends, and incoming tea via retweets and posts, we often see duplications of original videos, ideas, and directions. In the academic world, this is known as plagiarism, but within social media, it doesn’t matter to those who steal videos and upload them as if it’s their own. This has crossed over into Native American ideology and many social media accounts created by non-native supporters who don’t have consent or could care less about permission from tribal nations to post on their behalf. Many traditional knowledge keepers and language speakers present the knowledge often in the community, but to obtain the knowledge, one must possess patience and pursue the knowledge. Unfortunately, shortcuts are taken by many natives and non-natives who want an immediate response that helps you understand but with the short amount of time given, do you comprehend the traditional teachings? This is where social media becomes complicated, and people often do not provide credit to the origin of the teachings to further their online indigenous façade and online personalities.
Also, cultural appropriation via online sites sells instant shamanism and spirituality at the click of a button and payment for a complete spiritual retreat. Regardless of the outcry from Native American communities, individuals without Native American lineage have no right to perform traditional rites such as the Lakota ceremonies of the Hanbleceya, Wiwang waci, Inikagapi, Hunkapi, and other sacred traditions. It has been argued that the Tetonwan (Lakota, Dakota, Nakota) people are not the only ones who practice these traditional rituals. I agree with this, as the sweatlodge or purification ceremony is practiced worldwide. Although, when a person who uses Lakota ceremony songs and speaks Lakota language phrases during these ceremonies which are not of Tetonwan descent, that is cultural appropriation. A great example of the pitfalls of traditions online is when I recently chatted with another traditional artist about a painting I had just completed and sent him a snapshot of it. He replied it was great to work and that I should attempt to sell the original to more prominent collectors than the local market could provide.
Eventually, I decided to gift away the painting to an older brother of mine as that is what we do in our culture. A few weeks passed, and I received a message from my older brother about the painting, and he asked if I had given it away to someone else. I stated that you have the painting at your house, right? He replies, yes but online, they are sharing a picture of the painting, and it is getting thousands of likes and shares. We contacted the person who posted the photo and said someone gave him the painting. Eventually, we cleared everything up, but I was confused about why someone would pretend to be the creator of a painting. I was more so flattered at the same time. Seven years passed, and I came across a Facebook flyer promoting a Sundance in Mexico. My painting was the entire flyer, but the words were in Spanish, and the phrase “Wiwang Waci” were in bold, outlined letters. This is a Lakota phrase for sundance, specifically a traditional spiritual rite performed and practiced by Tetonwan. I was astonished that my painting would end up on a flyer promoting cultural appropriation. There was nothing I could do but report the image on Facebook, which was eventually declined.
There are many pitfalls to posting and sharing traditional knowledge on platforms, but they can be utilized negatively. What can we do to combat these types of people and misinformation on social media? I have no answers now, but we need to consider it seriously, as we will constantly move and change with the times. We need to find ways to protect our intellectual properties and traditional rites that are shared online.