DTC Taken to the Next Level
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Given how much has changed, what worked in the past may no longer be effective in the future. The way forward could include a return to management fundamentals as well as a departure from the current DTC playbook in order to incorporate the lessons learned over the last decade. Do you want to learn how to launch a successful direct-to-consumer campaign? You might be able to find out by reading this article.
Digitally native brands may cross the chasm into IRL retail as DTC distribution becomes a bottleneck. Although it's unclear how viable or scalable this new version of master-lease retail could be, many DTCs that have dabbled in some offline presence report that customers who interact with their brand in the physical realm have lower merchandise return rates and more repeat acquires than their online counterparts.
If a sector's retail strategy includes sector-owned stores or national retail networks. DTC brands may have a distinct advantage in that they could have one-on-one relationships with their customers while collecting valuable data that could be impossible to obtain in traditional retail. Check disclaimer on profile and landing page.