S.W. Basics

At S.W. Basics, we make truly all-natural products that are ethically sourced and good for you. But we also have a lot to say about a lot of things. Since the entire company was born of Adina's background in holistic nutrition and wellness, that's what we still like to talk about. We'll do that here! We'd love to hear from you too, so leave a comment to chat with us.

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Yes, Naturals “Work” - Here’s Why

By Julia Sweeney

When I was 16, the standards by which I measured a skincare product’s efficacy were sort of twisted. If it burned or tingled when I applied it, I felt it was “working” – like, really, really well. If it had a strong chemical smell (hello, Noxzema!) or produced a super-foamy, squeaky-clean feeling, then I was particularly delighted. And if it claimed to employ some kind of super-cool technology to assault my pores and demolish my pimples, then I was totally on board. 

My face was a battlefield and my synthetic ingredient-laden products were basically chemical agents of warfare.  Natural solutions? These were blunt, inadequate tools – the equivalent of using a bow and arrow to fight a war in 2016. No, thank you.

I have since changed my attitude, clearly, and thank goodness. I now shudder to think of my poor, distressed, flaming red skin being attacked by some foul smelling, salicylic acid goo. See, back then, I didn’t really understand my skin – it was this thing I should “treat,” not take care of: an adversary to be conquered, not an ally to be treated with respect. Moreover, I didn’t understand that real, natural ingredients’ gentle nature belied their strength and, more importantly, their effectiveness. Which brings me to the persistent, nagging question we constantly receive at S.W. Basics: “Do naturals actually work?”   The short answer: They 100% do. The long answer: You really shouldn’t even be thinking about using synthetics. Here’s why.  

All hail mighty naturals. 

For one thing, 100% natural or organic ingredients are far gentler than their counterparts. This means that skin irritation is not only alleviated using (truly) natural products, it can be prevented altogether. This is good news, particularly given that a majority of women and nearly half of men identify as having sensitive skin: It’s a “skin type” that is increasingly and disturbingly on the rise, it’s usually self-diagnosed, and still hard to definitively characterize. Along these lines, I’d argue that a lot of those sensitive skin folks are simply experiencing symptoms (i.e., redness, itchiness, irritation, breakout-prone) that correlate to root cause. 

The culprit? Constant exposure to chemicals in our personal care products. Synthetic ingredients like fragrances and parabens are known irritants, plus can be endocrine disruptors, carcinogens, and allergens. Those all don’t sound great for sensitive skin, right? The saddest part of this all is that those sensitivity symptoms – acne, redness, and skin imbalances – are often treated with synthetic products marketed for sensitive skin. For example, that cream from the pharmacy that has “mineral water” as it’s first ingredient: I’m sure you’re thinking that must be soothing and hydrating, right? Wrong. For one, water is a filler ingredient used to cheapen a product; applying it topically actually dehydrates the skin because it evaporates. Two, where there’s water, there’s usually a preservative involved (otherwise, the product will become all moldy). And as I mentioned, preservatives happen to be some of the most irritating skincare ingredients out there. So in the pursuit of alleviating your sensitive skin, you’re basically just applying another potential irritant. And so goes this ugly cycle.

An organic plant humectant like coconut oil or shea butter, on the other hand, does not need preservatives to increase its shelf life. Plus, they’re loaded with amazing vitamins and good-for-you nutrients that your synthetic friends just don’t have. Which brings me to my next point: Even if you aren’t experiencing any visible negative reaction from your synthetic skincare, you also aren’t necessarily reaping any of the proposed benefits, either. A recent article in Well + Good on Cetaphil (the much beloved and touted sensitive skincare cleanser) makes this point brilliantly. Pointing out that it includes three parabens, propylene glycol, sodium lauryl sulfate, Melisse Gelula notes, “…there’s nothing in Cetaphil that nurtures skin. No antioxidants that help fight free radical damage; not a dribble of omega-rich plant seed oils that fortify the skin barrier; and not a drop of skin-calming botanicals.” On the other hand, natural, organic ingredients are loaded with plant-based nutrients, an array of skin-friendly vitamins and minerals, and collagen-boosting fatty acids. 

Indeed, it shouldn’t be shocking to learn that your skin loves the same things your body does; it is, after all, your body’s largest organ. This brings me to my final and most important argument. Of course naturals “work” – just use common sense! They’re effective because they’re the exact same ingredients that you’d use to feed a healthy body. We all know we feel (and look) better eating real, whole foods versus processed junk foods. So why deny the same idea in caring for your skin? 

I’m not telling you that you need to buy S.W. Basics for better skin. I am telling you, however, that natural and organic ingredients are better than their synthetic counterparts. Not just for making your skin look lovely, but for making you a healthier person. Can you say that about your synthetic cream?

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How to Make a Good Resolution – and Keep One, Too

By Julia Sweeney

What’s in a resolution? Depends on who you ask, really. Some people view them as integral parts of the New Year, motivational forces that thrust you past the doldrums of January into blissful nirvana. Others view them as silly, futile, make-you-feel-bad promises that you’ll inevitably end up breaking while drunk off bad wine, eating Cheetos.

My viewpoint of them falls somewhere in-between. I’ve had both totally successful resolutions and real flops. Along the way, I’ve learned a thing or two about what makes them “work” and what doesn’t. Below, I’m sharing some wisdom I’ve picked up, plus some professional insight on how to make and keep a good resolution. Read on!

What’s your resolution?

First, ask why? 

The New York Times Upshot column recently ran a piece by Austin Frakt on how he recommends keeping resolutions. In it, he explains the two questions he asks himself before taking on a resolution: “Why don’t I do this already?” and “Why do I feel the need to do this now?” These are very important questions in my opinion, because they get to motivation behind the resolution and, more importantly, illuminate whether your resolution is actually a resolution. 

Let me elaborate on this a bit. Say your resolution is, “I will give up all sweets.” Ok. Number one: Why haven’t you given up all sweets already? Is it because it would be very hard to do, and it’s unrealistic? (Then it’s probably not a great resolution.) Now onto question number two: Why are you giving up all sweets now? Is it because you want to lose weight before your vacation next month? (How about after the vacation, what then? Will this still be your resolution? Hmmm.) As you can see, this “resolution” is pretty flimsy – it’s not even a resolution, really. If anything, it is a short-term goal. By all means go for the goal, but change the long-term resolution.

Next, select a resolution that’s realistic and specific.

People tend to go two ways with resolutions. One is “go big or go home” attitude – huge, grand gestures that involve a drastic overhaul of their lives. You know, something like, “Eliminate carbs entirely.” This usually goes up in flames because it involves superhuman discipline or effort. Second is the vague approach, i.e., “Try harder at work.” This also tanks because there’s no way to definitively mark progress and no real accountability. Plus, it’s easy to say you accomplished it. My advice (and that of others): don’t go big and broad. Go realistic and nit-picky specific. 

Melanie Tannenbaum of Scientific American wrote an article reinforcing this idea, citing findings from researchers Edwin Locke and Gary Latham. She notes, “Challenging goals are ideal, but they still need to be realistic. Goals that are too easy become boring and will lose your interest and commitment over time; however, goals that are so difficult that they are unattainable are just as demotivating.” So, instead of saying, “I resolve to give up all sweets” or “I resolve to eat healthy,” maybe say, “I resolve to only have dessert once per week.” It’s realistic without being too easy; it’s also specific enough to track tangible results.

Try to partner up with a buddy.

In my own experience, this one has been key to a successful resolution. We all know when you’re accountable to someone else it’s harder to flake. For example, are you more likely to no-show for an exercise class that you’re attending alone or one that you’re attending with a friend? I’m guessing most of you would feel obligated on some level to keep the commitment with your friend. New Year’s resolutions are like that, too.

In 2015, my fiancé and I resolved to stop gossiping as much. It sounds like a kind of petty resolution – and makes us look really awful – but I swear, it’s a lot better than it seems. See, we naturally aren’t big gossipers, but too often we were finding ourselves mindlessly talking about other people. It may have been out of boredom and it wasn’t even mean-spirited but it didn’t make us feel good; we felt like we were in high school again. So we made a conscious effort to help each other out and eliminate the mindless gossip. If one of us started in (“Did you hear that so-and-so said this about so-and-so?”) the other would interject (“Yeah, I did, but who cares?”). We ended up really reforming our habits because we supported each other, constantly reminding each other of the promise we made together. Plus, we felt happier and it actually brought us closer. Win, win, and win.

Be organized and create a schedule.

Without a game plan, you’re screwed. Sounds harsh, but best resolution intentions gone awry are usually because of a lack of planning and organization. So, when it comes to your all-important resolution, take the time to map out exactly how you will be achieving it. 

For instance, in 2016, I decided that I wanted to take at least one barre class a week, as a studio had just opened up across the street from me. My first step was signing up for a package, so I was financially committed. But, more importantly, my second step was to schedule out days / times which I would dedicate to attending class and marking them on my calendar for the foreseeable future. Writing for Forbes, Kevin Kruse notes, “Think of these time blocks as important appointments—just like an appointment with a doctor. Don’t automatically schedule something else over them.” This technique can work with all sorts of resolutions; for example, if you’re trying to save money, schedule in automatic transfers to occur on a weekly or monthly basis. Or schedule in time to review your bank statements every Sunday. Once you have the structure in place things will be much, much easier. As Kruse concludes, “That which is scheduled gets done.” 

It’s early yet in 2016 – so I can’t report back yet – but here’s to hoping my resolution (and yours) are successes. Cheers!

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Three Things That Might Be Causing Your Skin to Freak Out – And How to Help

By Julia Sweeney 

We’ve all bemoaned good or bad hair days, but how about good or bad skin days? To me, there’s far more day-to-day variation in one’s skin than one’s hair, plus far less control. I mean, when I am having a bad hair day, the cause is clear (I haven’t brushed and/or washed my hair) and the answer is equally clear (I must wash, then brush, my hair). Yet when I am having a bad skin day, the answer and solution seem inexplicable. What went wrong? How can I fix it? 

While I am not trying to propose there are blanket solutions to your skin problems, I have learned through my time at S.W. Basics (and through our founder Adina Grigore’s book Skin Cleanse) that a lot of sneaky, not-so-obvious factors influence the way your skin looks. These lurking culprits might sound kind of intimidating but, really, they should be reassuring as you can control them through simple lifestyle tweaks, not expensive skin treatments. Let’s dive into three of them.

Don’t go all Kevin McAllister on us... 

Exposure to fragrance.

I was once a sucker for potent, aromatic beauty products. Like, I can remember being in middle school and watching the Herbal Essences commercial where the woman basically has an orgasm smelling the stuff in her shower. While I was kind of confused (I wasn’t exactly the most “advanced” 12-year-old), I do remember thinking: Wow, that stuff smells THAT good. In time, however, I’ve realized that the only reaction heavy fragrance gives me is an all-over itchy, headachy feeling. It’s not sexy. And it’s not surprising, either. Fragrance is one of the most irritating substances out there, not to mention one of the most toxic. The EWG notes that fragrance has been associated with allergies, dermatitis, respiratory distress, and can even cause cancer. 

The thing is, even if you aren’t getting noticeable negative effects from your fragrance, your skin might still be producing a distressed reaction in the form of low-grade redness, inflammation, or increased sensitivity. You might just be thinking: “Oh, that’s just my skin type,” or “Oh, my skin is just having a weird day.” But is it? We recommend ditching fragrance whenever, wherever possible, beginning with a total elimination for at least one day. And by total elimination, I mean everything – laundry detergent, shampoo, conditioner, body lotion, cleaning products, and air freshener. Examine your skin closely after you do so – perhaps you’ll see that your red, sensitive, easily irritated skin “type” is actually a reaction to fragrance.

Your diet.

At the core of S.W. Basics’ philosophy is the idea that your body is a holistic and interconnected system, with diet and lifestyle playing a huge impact. Yet all too often, we tend to forget that what we eat most certainly will manifest itself beyond our pants’ size or the way our stomach feels. 

On that point, if something upsets your stomach, surely there’s a chance it can negatively impact other parts of your body, right? Right. I like to use dairy as the example here, mostly because it is a personal one. I have basically been lactose intolerant and/or dairy-sensitive my entire life but have steadfastly tried to avoid that reality. I would eat pizza and feel awful; a cup of ice cream could literally put me on the couch (and in the bathroom!) for a couple of hours. So, when I finally eliminated it from my diet, I not only saw an improvement in the way I felt, I saw a real difference in my skin, too. I had much fewer breakouts, for one, and just generally clearer, less irritated skin. While this makes total sense now, at the time it was like this big fat revelation. Do you have something you eat that makes you feel not so great? How does your skin look after eating it? Have you taken note? Trust me – take note. 

Before we move on, though, I also want to emphasize that a diet for good skin isn’t all about eliminating things; it’s about adding things in, too. For instance, antioxidant-loaded leafy greens and colorful, beta-carotene rich vegetables are great for you and for the very same reasons they’ll positively impact your skin, too. The opposite goes for pre-packaged, sugary, processed foods – they offer no nutritional value for your health or for your skin. Just some food for thought the next time you’re scrutinizing your skin: When’s the last time you ate a vegetable?

Image, S.W. Basics Instagram

Your hormones.

Hormones: AHHHHH! Even thinking about them gives me flashbacks to braces, bacne (back acne, duh), and Limited Too. So okay, just like you couldn’t make your middle school crush love you, you don’t have total control over your hormones, either. But there are some things you can do to help balance them out and make your skin look better in the process, too.  

But wait. Why are hormones are such a chaos-instigator when it comes to your skin, anyway? Here’s the deal: estrogen affects the skin’s thickness, its firmness, its moisture levels, and its anti-inflammatory properties, while testosterone is involved in sebum (aka your skin’s natural oil barrier) production. Fittingly, a drop in estrogen can result in tight, dry, lackluster skin; testosterone over-production can result in… acne. Given your hormones fluctuate during times like your period and during puberty – i.e., when your skin is most distressed – hopefully all of that information makes sense. 

Indeed, as Adina notes in Skin Cleanse, hormones are perhaps one of your skin’s biggest “enemies” – if they’re off-balance or disrupted, you’ll probably see that in some form or another in your skin. It is in our skin’s best interest, then, that we keep these hormones in concert and at the appropriate levels for our body. Here’s where things get tricky: the “ideal” hormone balance can differ person-to-person and, furthermore, we all express different reactions from imbalances. You know that girl in high school who always had perfect skin even though you were all raging, hormonal messes? Yeah, she’s just less sensitive to these shifts than you were. Annoying, right? I digress.

As I mentioned, there are ways to help balance our hormones, and diet is very much one of them. Let’s go back to the milk example I walked you through above. One of the reasons why my skin may have reacted positively to my elimination of dairy was because of hormones. Dr. Mark Hyman has written an awesome post about this on his website – citing a lot of great research, too – but the summary is this: Milk is loaded with hormones – even raw, organic, “hormone-free” milk. Those hormones can interfere with our body’s own natural hormones and thus create an artificial imbalance. (This problem, of course, extends into other factory-farmed, hormone-infused products, such as cow’s meat and chicken.) While I am not saying you ditch dairy or chicken, I am saying it is something to be mindful of and can have consequences for your skin.

The good news, here, is eating the right things can actually help out your hormone balance. A big one is healthy fats, as hormones are produced using certain fatty acids; we recommend consuming healthy fats like coconut oil, avocado, wild-harvested cold-water fish, and grass-fed butter. Other stuff that can help with haywire hormones: Avoiding exposure to toxins (which can disrupt the endocrine system and therefore hormone production), getting plenty of sleep, and regularly taking supplements like Maca.

And – oh yeah – don’t stress on all this too much. It's about doing what makes you feel better, and the first step is remembering that you are HBIC*.

*Head Bitch In Charge, FYI.

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The Only Detox I Need This Holiday Season

By Julia Sweeney

Ah, the holidays. It’s the most wonderful and my most shameful time of the year, a period of four-ish weeks where I binge on white wine spritzers and mini weenie dogs while battling sleep deprivation and descending slowly in credit card debt (all in unusually festive garb).

Given the general overload of consumption and the head-spinning amount of activities that happen during this time period, it’s understandable that I – and many of you, I’m sure – crave a “detox” by the end of the month. Yet this year something strange has happened. I’m in desperate need of a detox pre-holiday, and it’s not because I’ve been guzzling wine or over-indulging in pastry-wrapped weenies. It’s because I’ve been continually engaged in a subversive, lethal, and ruthlessly addicting vice: distraction.

“Addicted to Distraction,” an opinion piece by author and consulting executive Tony Schwartz, appeared in this past weekend’s New York Times Sunday Review. It’s a fascinating read by a self-professed (and recovering) distraction addict. It also happens to be extremely pertinent to my life – one that’s admittedly saturated in distraction.

As I read it, sipping coffee, it dawned on me that, just like Schwartz, my need to stay continually engaged was – and is – preventing me from actually being engaged. For example, I could completely relate to Schwartz’s confession that he checked his email relentlessly throughout the day and “spent far too much time hungrily searching for tidbits of new information about the presidential campaign, with the election then still more than a year away.” When he admits that he was even “…guiltily clicking through pictures with irresistible headlines such as ‘Awkward Child Stars Who Grew Up to Be Attractive,’” I knowingly nodded my head. I had totally spent way too much time blinking back fatigue and reading about Kendall Jenner on my iPhone, in the dark.

As Schwartz points out, the culprit behind distraction addiction is, unsurprisingly, the Internet (and new technology). Never before has it been easier to “multitask” and never before has our access to information been so unbridled. The world is quite literally at our fingertips, so of course we’ll be tempted to explore it. Unfortunately, our endlessly vast ability to search, communicate, and explore can have dire consequences. As Schwartz explains, “The brain’s craving for novelty, constant stimulation and immediate gratification creates something called a ‘compulsion loop.’ Like lab rats and drug addicts, we need more and more to get the same effect.” Hence, compulsively refreshing email, obsessively checking Instagram, or Google searching every single thought that comes to mind.

Cartoon, The New Yorker

As a result of such behavior, one will experience what Schwartz calls “cognitive overload.” When this happens, it becomes increasingly difficult to accomplish a single task efficiently. He had trouble reading a paragraph of his novel; I have had moments where I just literally stare at my computer blankly, unsure of what I was even doing five minutes ago. Indeed, countless tabs, texts, and emails have increasingly seemed to crush the life – and productivity – out of me. But there is a happy ending to this story for Schwartz – and hopefully for me, too. First, he admitted he had a problem – (“Denial is any addict’s first defense”) – and so do I. I mean, I’m writing a freakin’ blog post about this! Second, he embarked on what can only be described as a digital detox, a month-long hiatus from the Internet that many of us – like myself – can’t necessarily afford to take. I can, however, implement some of the detox strategies he recommends into my day-to-day life, beginning NOW. Here they are:

Read regularly and often, as it is inherently an “attention-building practice.” I personally have always felt that an engrossing read is like meditation, plus I already love doing it. I’m committed to swapping my Kendall Jenner iPhone stories for a good book each night (I am currently reading Hamilton and it’s wonderful)

Accomplish one major thing, uninterrupted, to start each day and then be sure to take a break. I love the idea of striving to achieve one task per day instead of, say… seven. It feels less stressful and more manageable, plus when I focus on one task I actually tend to get more done. I also like the idea of earmarking time to be a designated break and not just seizing a momentary lull as an opportunity to Google celebrity gossip. Here’s to a lunch out!

Reduce the time spent “surfing” the Internet. I am vowing not to open a tab just to “do something,” particularly when I am at work. I’m hoping that I can translate my creative Internet surfing into equally creative daydreaming, which actually has proven cognitive benefits.

Take digital detoxes as often as possible. For me, this means evenings after 8 PM, first thing in the morning (I love my mornings), and for long stretches during the weekend. Of course, there need to be exceptions to this rule, but I am going to attempt to structure my technology use to be intentional, not ubiquitous.

So, today marks day number one of my digital detox. I’ll be checking back in next month to share my progress and invite you to share your story with me, too. Cheers to a diet that permits the occasional white wine spritzer and cocktail weenie – because, after all, it is the holidays.

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Happy Holidays from S.W. Basics!

2015 was kind of a big year for the S-Dubbers, and we are so excited to tell you about it!

In February, Adina's first book Skin Cleanse came out. We think it debuted on the NY Times Bestseller list but we're not totally sure. A month later, with the help of the nicest and most girlboss sales brokers, our products launched in Target stores around the nation. In April, Julia, our long-time freelancée, finally made it official. Adina had been wooing Julia for over a year, so she was especially happy about it. Around that same time, Elana and Adina met Rachel after the hands-down-best-ever application email. When they met, Rachel brought a specially-made DIY product. Needless to say, she was accepted into our little family stat. In August, we added another member to the family, Lizzy, who came on board after one very brief interview. After she left the office that day, Adina turned to the team and everyone simultaneously went, "We love her." Well, that was easy. Louis came to us next. He was Elana’s bud and a perfect addition. He and Julia love doing photo shoots around the office and everyone else loves watching.

All of this growth could not be handled in our tiny artist studio in Greenpoint, Brooklyn, so this year we moved to Bushwick. We now have a sunny roof deck and a conference room, which is the fanciest we've ever felt. In our new kitchen, we make a lot of oatmeal bakes, almond butter smoothies, and so much toast. Adam’s still making his sauerkraut and kombucha, but thankfully he brings those in from home so the office kitchen doesn’t smell.

We also did lots of traveling this year. Rachel and Adina visited Chicago (wutup, Chicago, you guys are awesome!). Adam, Elana, and Adina went to San Francisco, Elana's hometown. She guided us to some of the best food of all time—it actually gave Brooklyn food a real smack down. We hung out with our industry-changing friends at Credo, and at the most beautiful Target stores we've ever witnessed. Adina and Adam went to Minneapolis a few times, so they’re basically pros now. They say it's just like Brooklyn except the weather is way, way colder and the people are way, way, way nicer. They also visited Paris for S.W. Basics’ launch in Le Bon Marché, plus a mini wedding anniversary—their 2nd. (We love you, Paris! And Beirut and Mali and everywhere that tragedy is happening.) And Lizzy and Rachel went to New Jersey, which is kind of like traveling, especially since Rachel is terrified of driving.

In October, Adina signed her second book deal, because she really likes to be stressed, but also because she has lots to say. It is estimated that she has given approximately 786 rants at the office this year. In November, we launched a line of DIY Skincare Essentials and (today!!) three new versions of our famous Cream, which if you know our history with new products ("We're working on it") was almost impossible to do. We also opened a booth at Manhattan’s Union Square Holiday Market (come see us!), and now we're doing our favorite sale of the year because you guys all flip out for it but also because it's so magical to see people excited about our products. 

We can't wait to see what 2016 brings. We promise to work really hard to have the best update letter then, too!

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Our Fool-Proof Travel Tips

By Elana Bowsher 

It’s officially the season of travel! Yes, it’s nice to see friends and family and stuff your face silly, but traveling can be a real pain. Not only is it stressful – airport security lines have been known to give me heart palpitations – but the process wrecks havoc on your immune system, drains you emotionally and physically (hello, middle seat in coach), and basically leaves you feeling like a demolished turkey.

Luckily, I have compiled some of my favorite travel tips and hacks to make your holiday jet-setting a total breeze. Read on!

S.W. Basics Mini Sizes

PRE-TRIP

The week before you travel, take Vitamin C or a multivitamin each day to build up your immune system. (You’ll probably still shudder when the person next to you sneezes everywhere, but at least you’ll be a little less aghast.) Here are two vitamin brands we love: https://www.thorne.com/ and http://www.pureencapsulations.com/. 

The morning of your trip, take some good ‘ol fashioned Airborne. Yes, it’s kind of gross, but so is getting sick, right?

Spray saline solution into your nose before your trip (alternatively, you can use a Neti pot before heading out). Saline will help prevent your membranes from dehydration, which can then lead to infection; it also clears out bad bacteria. As for recommended saline solutions, there are plenty over-the-counter solutions or you can make your own using our newest DIY product, 100% natural Sea Salt from Maine.

After you have cleared out your nasal passages, apply some Neosporin or Bacitracin inside and around your nostrils to help block all that bad stuff from entering into your schnoz. I swear this trick has changed my life.

DURING YOUR TRIP

Apply a thick moisturizer on your face and hands (I love our Cream). Airplanes are notoriously dry environments, so your skin will be thanking you later.

Chug water. Pee. Wash hands. Repeat cycle repeatedly. Not only will you stay hydrated, but you’ll keep your hands clean, too.

POST-TRIP

Beeline straight to the nearest bathroom and gargle with mouthwash. This will ensure any lingering bacteria are killed off, plus diminish dreaded plane breath. 

Eat lots of food and hug your friends and family. Happy Thanksgiving, all! 

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A Love Note to Rosewater

By Lizzy Ott

Rosewater is one of those ingredients that can be utilized just about everywhere: It can be misted onto your face, applied to your hair, or even incorporated into your favorite culinary creations. It’s also one of the world’s most ancient health and wellness treatments, having first been documented in ancient Iranian love stories.

I was first exposed to rosewater a few years ago, but our new DIY Skincare Essentials Rosewater Spray (made from steam-distilled Bulgarian roses) has spawned my own little love story with this beautiful ingredient. For one, I find it amazing that a plant that has been revered for centuries has a distinct place in our current climate. In a world where complex lab formulas and “cutting-edge” synthetic ingredients tend to dominate the beauty market, rosewater continues to captivate, a testament to the tremendous restorative and healing properties of this powerhouse ingredient.  

DIY Skincare Essentials Rosewater Spray

A spray of rosewater seems to lend itself to exactly what I need at different moments of the day. I love the enlivening quality of a quick spritz before leaving my apartment in the morning, while a midday spray at the office offers some afternoon rejuvenation. And before bed I’ll spray some on and I swear it has helped me sleep more soundly. Because I am such a devotee, I am sharing some of my favorite ways to use rosewater, below!

For your face On the skin, rosewater acts as a hydrator, balancer, and revitalizer. It has strong anti-inflammatory benefits, and imparts a plethora of antioxidants and minerals to the skin. Moreover, its antibacterial qualities make it an amazing makeup remover or toning treatment that won’t leave your face parched or aggravated. Use it throughout the day – whenever and however you often you feel you need to.  

On your hair Rosewater can also be used as a gentle yet effective hair treatment. Apply it after shampooing to wet hair; it will moisturize the hair shafts, plus impart some extra shine. You can also spritz rosewater directly onto your scalp to help with dandruff and dry skin. A skeptical friend of mine has recently starting spritzing rosewater onto his scalp then massaging it with tea tree oil, and has experienced a noticeable decline in his chronic dandruff. The wonders of naturals strike again!

DIY Skincare Essentials Rosewater Spray + Tea Tree Oil

In your food Flowers in food typically elicit strong “yay” or “nay” responses. I personally can’t get enough of it, and love the idea of internalizing the external benefits of roses. Rosewater works beautifully in sweets like pudding and cakes, and you can even use it as a vanilla extract substitute in more traditional recipes. Feeling extra adventurous? Take a cue from Middle Eastern cuisine and use rosewater in lamb and rice dishes. Be sure to exercise the art of subtlety, though. You don’t want your food smelling (or tasting) like potpourri.

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What Do YOU Know About Tea Tree Oil?

By Julia Sweeney

Of all the essential oils out there, I’m betting you’re most familiar with tea tree oil. A widely marketed and disseminated natural ingredient – I mean there’s a whole web page dedicated to tea tree oil shampoos on Walmart.com (!) – it’s a “key” component in both drugstore staples and high-end beauty counter splurges. Yet how much do you really know about tea tree oil? 

S.W. Basics DIY Skincare Essential - Tea Tree Oil

Personally, my tea tree oil knowledge was limited, with my most memorable encounter occurring at the Origins store in the mall in, like, 2002. I had walked into the store solely to purchase a gum ball from the Origins gum ball machine, encountered a pushy salesperson, and left with a tea tree oil-based face wash. My story ends there, because I can’t for the life of me remember if I used it or if it was any good (it probably wasn’t), but I have since associated tea tree oil with gum ball machines and a suburban New Jersey mall. Weird, right? 

With the launch of our DIY Skincare Essentials Tea Tree Oil I have had the opportunity to learn a bit more about high quality tea tree oil and am happy to report it’s an amazing, genuinely effective ingredient for skincare and beyond. With that said, I’m sharing some things I’ve learned along the way, all of which do not involve malls or gum. Hopefully, they’ll help turn this “familiar” ingredient into one you truly understand – and are psyched to use, too.

Tea tree oil comes from Australia, and Australia only.

Here’s a first fun fact for you: Tea tree oil comes from Melaleuca alternifolia, a plant indigenous to Australia – and, basically, Australia only. With that noted, the first step for identifying and selecting a quality tea tree oil is to ensure that it is sourced from Australia, as synthetic or fraudulent versions are often processed in India or China. We source ours from a small, organic farm in Australia, if you’re wondering… 

Tea tree oil is more powerful of an antiseptic than carbolic acid. 

I was blown away when I learned this about this discovery made in 1923 by Dr. A.R. Penfold. Through research he was able to establish that tree oil was twelve times more effective at healing infections than carbolic acid, a popular conventional antiseptic. Today there are countless studies highlighting the antiseptic, antimicrobial, and antibacterial properties of tea tree oil – I highly encourage those skeptics out there to check them out. 

Tea tree oil is as effective as benzoyl peroxide in treating acne. 

This study put benzoyl peroxide – the key ingredient in many over-the-counter acne treatments – head-to-head with tea tree oil. The results were beyond encouraging: Not only was tea tree oil as effective as this synthetic ingredient, users reported less negative side effects. For anyone that has experienced hellish irritation via synthetic acne treatments, this is great news. 

Tea tree oil can be used to treat funguses and warts. 

Equally cool and gross, right? Studies like this one have proven that tea tree oil is just as effective as a synthetic drug in treating toe jam (tee hee), while a 2008 study in the medical journal Complementary Therapies in Clinical Practice revealed that TTO could be used to eliminate warts. Eureka! I love natural treatments for natural disgustingness. 

Tea tree oil can ward off lice, fleas, and ticks (and more).

Tea tree oil is naturally anti-parasitic, meaning it can ward off pesks such as ticks, fleas, and lice, plus prevent them from growing, too. Given many pest repellents are highly toxic, this is great news – particularly because lice and fleas tend to flourish on two of life’s most precious ‘lil treasures: kiddies and doggies.

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Introducing S.W. Basics DIY Skincare Essentials

by Adina Grigore

If you don't know me, let me explain something. I don't cook (my husband does, phew). I don't craft. I don't sew. I don't fix things. Ikea furniture gives me meltdowns. I firmly believe two things: store-bought products exist for a reason (so we don't have to DIY them), and there are a lot of amazing companies out there who make stellar products, by hand, in the U.S., and just like anybody, I like to buy those products.

When you think about it, it's pretty crazy that S.W. Basics started out as my DIY project.

Seven years ago I started making my own skincare in my kitchen. But not in a "Yay I'm so excited DIY is the TRUTH!" kind of way. It was more like, "Ugh kill me is this really the only option?"

I was desperate. My skin was having reactions to every single product I was using (even the crafty handmade in the U.S. ones). I was on all kinds of skin medications, and I was rashy, broken-out, and miserable. I really just had no idea what else to do.

So, thinking that maybe all the products I was using was part of my problem, I put on an apron and started making products, figuring the only way I could get to the bottom of what was wrong was to do it myself.

My skin got instantly better. My routine got way shorter, easier, and less expensive. I felt physical, mental, and emotional relief. And all of those changes were permanent. I ended up finding a few simple ingredients that my skin seemed to like and I turned those into the recipes that we still sell today as the core S.W. Basics line.

But I've always wanted to launch a line of single ingredients—so that you can experience what I experienced. We're calling them S.W. Basics DIY Skincare Essentials, and they are beautiful, potent, and skin-changing.

S.W. Basics DIY Skincare Essentials

At S.W. Basics, I really believe we are highlighting these ingredients in all of our products by keeping it really, really simple. But nothing is as simple as one ingredient, right? And each one is from an incredible family- or small-farmed crop that is super pure, so that you can trust you're not using a rosewater spray with 12 ingredients in it or a shea butter with unnecessary preservatives and fillers.

And, if you're not super-crafty, take it from me, I get it. We specifically picked ingredients that can work all by themselves. You don't need to turn these ingredients into anything else. You do not need to put gloves, goggles, or even an apron on. Just spritz, or mix up a little bit with some water, or simply massage into your skin and voilà. Add some to your current favorite products for a lovely boost. You'll be so impressed you might start contemplating looking up some tricky DIY recipe online and setting up a double-boiler. No matter how it goes, please let us know, share your creations, ask us questions, anything.

And don't forget... you're awesome.

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5 Uses For Apple Cider Vinegar, A Miracle Product You Probably Already Own

As I sit here drinking a vaguely urine-colored drink – which tastes like pee, too – I ponder the miracle tonic that is apple cider vinegar. I mean, seriously: This stuff is downright magical, despite the fact that it smells kind of rancid and tastes like wee-wee. Not that I know what wee-wee tastes like. I digress!

Apple cider vinegar, aka ACV, has lately become sort of a health and wellness darling, and deservedly so. The benefits are well documented, and wide spanning: You can use ACV, apparently, for anything. Have a yeast infection? Drink some ACV. Breaking out? Dilute some ACV and dab it on. Have a sore throat? Chug the stuff. Heck, I think there’s an argument for saying that ACV is perhaps the most important staple you’ve got in your kitchen pantry.

I know that this is all overwhelming, which is why I’ve detailed out my personal five favorite uses for ACV below. Read ‘em and get ready… to smell rancid. JK.

As a pH-balancing skin toner

ACV is a key component of our Toner and, fittingly, my first and favorite suggestion for integrating this magical ingredient into your life. I love ACV as a skin treatment because it possesses the amazing ability to naturally balance out your skin’s pH by interacting with our acid mantle (the acidic, film-like barrier that serves to protect your skin from the elements). Not only do many conventional soaps strip the skin of its natural (and all-important) acid barrier, acne and other skin irritations tend to thrive in a more alkaline environment. Applying ACV, then, helps to neutralize overly alkaline skin, resulting in skin that is healthier and less vulnerable to the elements. Yes, you can use our Toner (which is also infused with witch hazel, which has antibacterial properties) to this end or just dilute some ACV with water and apply with a cotton ball on your skin.

S.W. Basics ACV Toner

As a hair and scalp treatment

I tend to forget that my scalp is a part of my skin. Do you? Thought so. Well, your poor little old scalp is unfortunately exposed to some of the harshest products out there, such as sulfate-laden shampoos. These shampoos can strip the scalp of its natural oils and dry it out, causing itchiness, dryness, and dandruff. By applying ACV, you’re not only helping balance out your scalp’s pH, you’re eliminating the excess buildup that has accumulated over time. This means a healthier scalp and, consequently, shinier hair. I pour half a cup of ACV into a cup of warm water then carefully transfer onto my hair, avoiding having the mixture run down my face (it’ll burn!). Then I massage it into my scalp. It’s sexy.

As a mouthwash

No joke, you should be gargling with ACV. I know, it sounds totally disgusting, but the benefits trump the stomach-curdling aspect of this ritual. For one, ACV helps kill off not-so-good bacteria that’s chilling in your mouth, plus can help alleviate gum inflammation and bad breath. Moreover, ACV will assist in removing stains from your teeth. With that noted, BEWARE: it’s highly acidic and will cause erosion if it sits on your teeth enamel, so follow immediately with tooth brushing and water rinsing. I mean, you’ll probably want to, anyway…

As an all-around wellness tonic

There is an often-cited study that touts the weight loss effects of drinking ACV and, of course, people went nuts over that. Although the research is limited, researchers do believe that ACV can stimulate genes that help burn fat, so that’s cool. More importantly, drinking diluted ACV has been shown to help reduce blood pressure, regulate blood sugar levels, assist in digestion, and balance out your body’s pH levels (which helps reduce inflammation and inhibit the growth of pathogens). So even if you aren’t dropping any pounds by sucking the stuff down, at least you can rest assured that you’re helping your body out in other ways. As always, be sure to dilute with plenty of water (I do one tablespoon in a large glass). Grimace and enjoy!

As a cleaning product

ACV has impressive antibacterial and antimicrobial properties, making it an ideal at-home cleaning product. In fact, ACV is often placed head-to-head with chlorine bleach in effectiveness studies (there’s sadly no real conclusive answer, although both are recognized as potent disinfectants). My favorite way to use ACV in the home is to dilute with it with some water and use as a countertop cleaner in a spritz bottle. Toss in some essential oil if you want to cut the smell, but do avoid adding in baking soda – it’s naturally alkaline and when combined with ACV, has neutralizing effects. Who would’ve thought?

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Fall Fitness: Cycling with SoulCycle Instructor Madeleine Starkey

Our ongoing fall fitness series continues with this week’s feature: indoor cycling! We admit we’re a bit biased here, as S.W. Basics’ founder Adina Grigore happens to be a huge cycling fan, with her studio of choice being -- you guessed it -- SoulCycle. And for good reason, too. For those unfamiliar with cycling or SoulCycle, the gist is this: You work your ass off, rock out to awesome music, and leave feeling totally zen.

S.W. Basics at SoulCycle’s Williamsburg Location

Yet we know that reducing cycling to simply “it’s awesome” isn’t going to help anyone be less intimidated by it or more motivated to give it a try. To that end, we commissioned Madeleine Starkey, a SoulCycle instructor here in New York City (she teaches at both Brooklyn Heights and Union Square), to discuss everything cycling. Her interview is below -- but first, some Certifiably Awesome questions!

SoulCycle instructor Madeleine Starkey 

What is your favorite food that a nutritionist would approve of?

Wildwood brand's sprouted baked tofu! It's the only ready-to-eat, prepared food I consistently have in the house.  It's full of protein, super flavorful, always hits the spot and tides me over until I can eat a real meal.

What is your favorite "I-really-shouldn't-be-eating-this" food? Pain au chocolat!

What is a skincare myth that you have busted on your own?

That you have to wash your face after your work out. I wash my face twice a day no matter how many times I work out: first thing in the morning and right before bed.  After I sweat, I throw some micellar water on a cotton round and swipe it all over my face then followup with a generous spritz of an ayurvedic rosewater toner that moisturizes and balance the pH of my skin to ward off bacterial build up and breakouts.

What percent natural are you? 

I'd say 90% -- the only 'impure' items in my product line up are my perfume and trusty Aquaphor.  Everything else is paraben- and  preservative-free. Even my makeup!

What is your naked animal? (Oh you don’t know what this is? Allow us to improve your life tremendously. If posing for naked photos, what animal would you choose to hide your girly/manly parts?)

Never having posed for naked photos this question is hard to answer BUT! In any situation, my spirit animal would be feline.

Okay, let’s start with cycling generally: What are some of the health benefits of cycling, and what makes SoulCycle so darn special?

The benefits of cycling... where to begin? First, the cardio workout is killer and helps build and maintain a healthy heart.  Second, because cycling is an inherently low-impact activity, we're not putting excess strain on our joints (think: happy knees!).  Overall, cycling requires so much participation from so many different parts of the body that we're able to pretty evenly develop muscle tone throughout it.  

What makes SoulCycle the absolute best way to do cycling is that we make it fun! We make it empowering! We move to the rhythm of the music at all times so we have to get in a state of mind that allows us to focus on the beat and not much else.  We get to disconnect from the day-to-day and reconnect to ourselves.

I’m a total newbie to spinning and to SoulCycle. I’m scared. What do I need to know coming into my first class?

What you need to know coming into your first class is that everyone else there -- including the instructor -- had their first class at one point, too!  They're there to support you, not judge you.  SoulCycle riders are compassionate and kind and are so excited to share this experience with you.  Your first class is an opportunity to see what Soul is all about so there's never any pressure for you to "do it right," whatever that means. You can take it at your own pace! What are some common mistakes first-time (or beginner) cyclers make, and how can you avoid them?

Usually new riders are shy about adding resistance because they assume more resistance means making an already challenging experience even harder.  Yes, adding resistance might make it harder to pedal but what that translates to is a deeper connection to your own body since you have to ask a little more effort of yourself every time you turn it up.   

I always tell new riders to get to know their bike intimately, understand the relationship between the resistance on the bike and the sensation of their pedal strokes.  If you turn it up too much, guess what?  You can always take some resistance off.  The resistance is literally your support system; support yourself!

Any tips for adjusting and settling into your bike?

Heck yes! If you're ever uncertain about your bike settings, ask someone. Again, people can be shy and reluctant to ask a Soul staff member (front desk, manager, instructor) for help and then end up riding a bike that's not ideally positioned for them based on their body's height, wing span, etc.  If you get to your bike and think it looks "about right," don't just hop on.  Adjust it properly so you're confident everything is where it needs to be.  

Also, when you start riding at SoulCycle, it's totally normal for your 'undercarriage' to be uncomfortable.  That saddle soreness dissipates as you ride more often and build up the muscles in that area of the body that we don't really use on a regular basis unless we're equestrians or cyclists.

What are your top five cycling songs?

This is the hardest question thus far! The answer is constantly evolving, but below are some tried and true bangers:

'American Oxygen' by Rihanna 'One Mic' by Nas 'Red Dawn' by Knife Party 'Shells' by RL Grime 'Infinite Starts' by the Hood Internet

What are some good post-SoulCycle stretches?

Hip. Openers.  Everyone's body is different so we develop tension and imbalance in different areas, but what we all have in common is that while we cycle, our hips are constantly moving in parallel.  Balance it out! Increase the lateral mobility in the hips! Think pigeon, my least and most favorite yoga pose.

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Certifiably Awesome: Meika Hollender, Co-Founder of Sustain Natural

We’ve got a major crush on Meika Hollender, co-founder of Sustain Natural, a sustainable sexual wellness brand. Yup, you read that correctly: a sustainable sexual wellness brand. If that strikes you as an usual categorization, it’s because Sustain Natural -- and Meika -- are doing some amazing, innovative work in an industry that’s long been in need of some disruption. Hence, the crush. 

Sustain Natural’s co-founder Meika Hollender 

Let us elaborate: Not only are Sustain’s products created in an environmentally conscious and responsible fashion (for example, they use only fair trade rubber in their condoms) using only non-toxic ingredients, they’re perhaps the only sexual wellness brand that is marketing their products to a bafflingly long-ignored audience: women! 

Below, we have Meika field the usual Certifiably Awesome questions, plus discuss the mission and goals of Sustain Natural. Added bonus: We’re currently running a giveaway with Sustain -- head here to enter to win an array of Sustain and S.W. Basics products! 

Certifiably Awesome questions... 

What is your favorite "I-really-shouldn't-be-eating-this" food?

There are so many! Ice cream though is something I can’t live without, specifically Blue Marble Cookies N’ Cream.

What is a skincare myth that you have busted on your own?

For my entire life my doctors swore by Cetaphil (sp?). As I got older, I moved on to more high end skincare products naturally but it wasn’t until recently that I read an article in Well + Good that busted all the Cetaphil myths! What a scam!

What percent natural are you?

75%.

What is your naked animal? (Oh you don’t know what this is? Allow us to improve your life tremendously. IF posing for naked photos, what animal would you choose to hide your girly parts?) 

Good question…I like to think of my ‘spirit animal’ as a Zebra…but I guess this is a bit different. I’ll go with a monkey…

Now, onto Meika... 

To start, why did you decide to launch Sustain Natural? What brought you here? 

I grew up in the natural products movement and I actually refer to my dad’s previous business, Seventh Generation, as my older sibling. Launching a sustainable products company is something that always imagined I’d might do, although launching a sustainable sexual wellness brand (with my parents!) isn’t something I can say I saw coming! 

We started Sustain for two important reasons:

We noticed there was no condom and sexual wellness brand that really spoke to women. No brand that focused on empowering women to take control of their sexual health and help them understand that there is no shame in being a sexually active young women!

To create a business that is net positive: What my father realized as he reflected on his time at Seventh Generation was that many green product companies tend to focus on creating something less bad versus something that is good. With condoms, we realized that the waste involved in creating these products is far outweighed by their positive impact of preventing unwanted pregnancies and protecting against STIs and HIV.

You work alongside your mom and dad …in the condom business. Obviously, you have a much cooler relationship with your folks than we do with our parents! What’s it like being a family and working together?

Being able to work with your family is definitely a gift. Family businesses come with so many benefits, but also their own challenges. Funnily enough, the types of products we create don’t really create any awkward situations (at least not two years in). What we focus a lot on is growing and building both our personal and professional relationships, which is critical for any family business.

Back to Sustain: You’re disrupting a pretty archaic and pretty unsustainable industry. What are some ways that you’re changing the game? 

The biggest way that we are changing the game is by bringing women into the conversation. We are developing a brand in a category that has only been marketing to and meeting the needs of men since it started. Women buy over 40% of condoms, and make the majority of lubricant purchases, yet brands have left them out of the conversation until now.

Another thing we are focused on is making the most sustainable and safe sexual wellness products out there. For example, 90% of condoms sold today contain a carcinogen in the latex called Nitrosamine - we are one of two brands that does not contain this. With our organic lubricant, we’re educating women about why they don’t want a petroleum or silicon based lubricant, and just as with their personal care products, why they should avoid things like parabens and glycerin when it comes to lubricants as well.

Aside from producing an environmentally and socially responsible product, you’re helping elevate the conversation about sex in a really cool way – particularly for women! What are some of the things Sustain is doing – such as the 10%4 Women initiative – that benefit us chicks? 

Since sex and sexual health is such a taboo subject, women in this country are unaware of the fact that 50% of pregnancies in the U.S. are unplanned and that 1 in 4 college (female) freshman will contract an STD. These are scary and disappointing statistics, especially for a developed country. 

The stigmas around these issues are what have landed young women in this country in a not-so-great position when it comes to things like sexual health and reproductive rights, so we started 10%4 women to try and help solve these critical issues. 10%4 gives 10% of our profits to women’s health organizations in the U.S. Our goal with the organization is -- like 1% for the planet -- to get other companies signed up so that together we can start to address the serious underfunding of and issues around women’s health in this country.

What’s next for Sustain condoms? Fill us in! 

Post Play Natural Wipes! We’ve launched our third product category because the things that people use to clean up…”post play”…are not super sexy (think paper towels, baby wipes, etc.), so we decided to change that. Plus, there are a ton of nasty ingredients in most vaginal wipes, so as you’d expect, ours contain none of what you don’t want around there.

Image, Sustain Natural Instagram

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Fall Fitness: Yoga with Dina Ivas

Traditionally, the fall is not a time where you’re thinking a lot about fitness. After all, the summer -- and the season’s requisite bathing suit attire -- is over. Moreover, New Year’s resolutions have yet to kick in, meaning you can kick back and get ready for a season of bulky layers and puffy jackets...

Think again, friends! Throughout the next couple of weeks, we’re focusing on all things fitness to help inspire you and kick off your healthiest fall yet. As such, we’re chatting with fitness professionals in various fields, beginning with our friend and yoga instructor Dina Ivas. Below, we give Dina the Certifiably Awesome rundown, plus she offers tips and tricks for newbie yogis. Read on!

First up, our Certifiably Awesome questions... 

What is your favorite food that a nutritionist would approve of?

I recently discovered Paleo Passion Pops (specifically the Apple Crisp flavor) and am obsessed!  They are the perfect healthy fall treat, taste great but so good for you too.  My freezer is stocked with them!

What is your favorite "I-really-shouldn't-be-eating-this" food?

I was raised in a big Italian family and from a young age it was instilled in me that sharing good food is like sharing love. I’ve always had a healthy relationship with eating.  That said, as I’ve gotten older, I’ve learned to strike a balance between indulging and exercising. My favorite "I-really-shouldn't-be-eating-this" food is definitely homemade pasta.  There are so many healthy pasta alternatives out today, but there is something comforting and familiar about a bowl of the real deal.  It just brings me back to Sunday dinners at Nana’s house.

What is a skincare myth that you have busted on your own?

I always thought that putting oils on my face was a big no-no.  Then I discovered S.W. Basics Cream with coconut oil and olive oil and, while I was apprehensive to try it at first, I slathered it on before bed (it smells good enough to eat). When I woke up my skin felt so soft and actually looked less oily.  I’m now addicted and use it every night, even in the summer.

What percent natural are you?  

LOL!  I suppose being a yoga teacher you’d think be close to 100% all natural, but the truth is, if I was stranded on a desert island I’d definitely miss shaving my legs, lip gloss, and gel mani-cures so I’d say like 75%... ish.  

What is your naked animal? (Oh you don’t know what this is? Allow us to improve your life tremendously. IF posing for naked photos, what animal would you choose to hide your girly parts?)

WOW, this question completely stumped me.  I mean...the visuals alone...Well, I love the beach and if I didn’t live in Brooklyn, I’d definitely move to a tropical island, so it only seems appropriate that my naked animal would be some form of sea life. Ok, I’m going sand dollar.

Now, onto yoga... 

How did you arrive at yoga? Why did you decide to become a teacher / instructor? Where do you teach?

Ironically I decided to teach yoga because I didn’t like yoga at all in the beginning!  I was frustrated that I wasn’t good at it, the “Ohm-ing” made me uncomfortable, and I didn’t’ understand why I had to lay down at the end of class.  I know there are so many people out there who either: A) Don’t think yoga is “for them,” or B) Had an unpleasant experience their first time on the mat and don’t want to give it another try.  

My mission is to win these people over and make them fall in love with yoga like I did.  I currently teach in 3 of the 5 boroughs at The Brooklyn Athletic Club, The Yoga Room, and various Equinox locations.  I also started my own business bringing yoga to corporate offices, which is a huge passion of mine coming from 10-years in a tiny cubicle before freeing myself to teach yoga full-time.

What are some of the benefits of yoga?  

There are way too many to list, but maybe the biggest benefit to me was learning how to slow down, breathe and deal with what life throws at you.  So much of what we learn on the mat is useful in other parts of life.  Like when I’m flying, (which I loathe, but have to do a lot since I lead retreats all over), and the turbulence kicks in.  Before yoga, I would freak the F out!  I’d sweat, tremble, and scratch at the seat.  Yoga taught me to use my breathing to help calm my body and mind…to de-stress.  Since stress is the #1 cause of disease, so learning to lessen it with your breath is definitely a key benefit. 

Your teaching style is…

…all about having fun and feeling good.  I’m not special, I’m not a guru, I’m just a regular girl sharing my knowledge of yoga with my students in a relatable fashion.  I also love a great playlist that makes you want to move and let go.

Let’s say I am a total beginner; what are some key points to keep in mind with practicing yoga?

BE PATIENT!  Before yoga, I was one of the most impatient people ever.  I used to be a com-petitive gymnast, so when I stepped on the mat for the first time naturally I thought I’d be a pro…NOT!  That was a wake-up call, a lesson in humility, and ultimately, what made me fall in love with yoga.  As a beginner (or even a seasoned practitioner for that matter), it’s important to remember it’s a practice, and the benefits go so far beyond the physical, so don’t stress about trying to touch your toes, enjoy what you learn on the way down.  

What is it about yoga that you most enjoy?

Seeing people get that “yoga glow” after class, especially when they started off scowling or seeming disinterested.  I love to win them over with yoga and make them feel good.

Any tips for integrating yoga into the workplace and/or into your everyday life?

What I love most about yoga is you can pretty much practice it anywhere.  I worked in a cubicle in a windowless basement for 7 years so when I left to teach yoga full time, I made it a personal crusade to bring yoga to offices.  I often teach chair yoga classes at offices where participants don’t even need to change out of their work clothes.  I suggest purchasing a yoga strap and keeping it your desk drawer.  

At least once a day, stand up with your feet hip width apart, core engaged and tailbone gently tucked.  Hold the strap in your hands with your arms extended at chest height and about double shoulder width.  Inhale and without lifting your shoulders, lift your arms up overhead, trying to keep elbows relatively straight, and as you exhale, see if you can take the strap all the way behind your back, then bring it back overhead to your thighs.  Repeat several times forward and back.  It’s an amazing way to release shoulder tension and improve posture.

Come join Dina on her Healthy Halloween Retreat in Upstate New York on October 30th - November 1st! Book here -- space is still available!  

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Are we too obsessed with cleanliness? Let’s get dirty.

By Lizzy Ott 

We live in a culture that's crazed with cleanliness. We’re drawn to sterility, perpetually reaching for our hand sanitizers and cringing at the idea of eating something that’s been on the floor. Some of us shower twice a day, and use crazy chemicals and drugs to ensure disinfected spaces and bacteria-free bods. But what if we’re going too far, inadvertently sabotaging ourselves by succumbing to this fanatic decontamination?

Image, This Amazing Heart 

Increasingly, evidence shows that those who were exposed to more microbes as children are less likely to have allergies and asthma as adults. This is because we actually build up resistance to harmful bacteria through exposure. Researchers call the idea the “hygiene hypothesis,” proposing that spotlessly clean environments may actually be detrimental to our health. Similarly to working out your muscles to build strength, our immune systems need to be exercised in order to function effectively. Our bodies are entire ecosystems, influenced by bacterial interactions in both our internal and external environments. Overly-sanitizing our spaces or always defaulting to strong antibiotics weakens our immune systems. It’s like trying to ace a test you haven’t studied for, or going into a presentation completely unprepared: Your body simply doesn’t have the tools necessary to defend itself.

I wonder sometimes if my seasonal allergies might have been avoided if I had been exposed to a little more dirt as a kid. I wonder if my sensitive digestion might be stronger today had I chomped on more whole fruits and vegetables with a trace of farm fresh dirt rather than the sanitized processed junk I regularly ate.

Don’t get me wrong; I shower (almost) every day, I wash my kale before massaging it, and I do absolutely everything I can to avoid touching the pole on the subway. I’m simply proposing a broader lens on what we conceive of as clean, perhaps welcoming a bit of filth into our lives. Why not get your hands a little dirty?

If you’re sold on dirtying it up and restoring your body’s ecology, here are two easy ways to get started:

Clean yourself with gentler products. Toss harsh face and body washes formulated with synthetic chemicals and focus on using gentle, 100% natural ingredients. Our Cleanser (ahem) uses rosewater as a core ingredient, helping to clean, tone, and soothe the skin without stripping it of its healthy bacteria or natural, beneficial oils.

S.W. Basics Cleanser 

Buy organic, pesticide-free fruits and vegetables from the farmers’ market. Not only can you feel fine about giving these just a quick rinse (or no rinse at all), you’re avoiding getting the plastic-packaged, triple-wrapped stuff from the super market.

Read more: 

http://www.nytimes.com/2013/05/19/magazine/say-hello-to-the-100-trillion-bacteria-that-make-up-your-microbiome.html?pagewanted=all&_r=0

http://www.nytimes.com/2015/05/10/sunday-review/invite-some-germs-to-dinner.html

http://www.webmd.com/parenting/d2n-stopping-germs-12/kids-and-dirt-germs

http://www.drweil.com/drw/u/ART00578/How-Clean-is-Too-Clean.html

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Certifiably Awesome: Caitlin Mociun, Founder and Designer, Mociun

Caitlin Mociun’s namesake jewelry line and corresponding Williamsburg store are pretty much the dream. Picture the beautiful, sustainably-crafted jewelry of Mociun juxtaposed against a well-curated array of textiles, pottery, stationary, and apothecary. Got that image? 

Well, imagine just how thrilled we were when she decided to carry our little ‘ol line in her beautiful space?! (Hint: very thrilled). 

Our products in Mociun 

To celebrate the occasion, we interviewed Caitlin to learn more about her work, her design philosophy, and, of course, her naked animal. Read on!

What is your favorite food that a nutritionist would approve of?


Hard to pick just one! I love avocados and almond butter pretty equally.

What is your favorite "I­-really­-shouldn't-­be-­eating-­this" food?


Cheese. ☹

What is a skincare myth that you have busted on your own?


That putting oil on your skin makes your skin oilier/break out. Not true!

What percent natural are you? 

90%? The only thing I use that isn’t a food product on my body is my shampoo and conditioner -- but it is a good shampoo and conditioner (mainly natural stuff, with organic ingredients, but I still wouldn’t eat it!).

What is your naked animal? (Oh you don’t know what this is? Allow us to improve your life tremendously. IF posing for naked photos, what animal would you choose to hide your girly parts?) 

A fox.

EDITOR’S NOTE: THIS IS MY NAKED ANIMAL, TOO. 

To begin, would you mind telling us a bit about the mission of and story behind Mociun? 

I was born in northern California and lived there until I was twelve years old. My family and I moved overseas and lived in Kuala Lumpur, Malaysia for four years and then for two years In Prague, Czech Republic where I finished high school. I left Prague and headed to the Rhode Island School of Design (RISD) where I graduated with a degree in textile design. In my textiles courses I started to focus on wallpaper design. I also took a class on slip casting. Those two things combined and led me to doing fine art installation with small sculptures. I always appreciated sculpture and found that I loved making small art objects and creating a world and setting for them. I think that’s the part of me the finds so much satisfaction in designing jewelry.

Image: Mociun Instagram

After leaving school I played around with producing my own textiles and found that making apparel out of them was the easiest catalyst to get them out into the world. I also was living in a tiny apartment with my boyfriend and had no money for a real studio space so printing small amounts of fabric and sewing clothing was the easiest thing to make in this space. I really wanted to make fine art but have always had such a strong drive and interest in business that making functional design once I left school was all I found myself doing for the most part.

I had my own clothing line under the name Mociun for six years with varying degrees of success. I never really loved doing it and found the fast-paced fashion schedule difficult as a designer. I started to become interested in jewelry in around 2008, making jewelry by hand out of string, shells, crystals and antique beads – taking a lot of my inspiration from ancient talismans from all over the world. In 2010 (after fiddling around with having fine jewelry locally produced for about a year) I designed and started selling what I considered my fine jewelry line. 

Many of the pieces from those three mini collections are still in my main collection. I continued with the apparel and the jewelry for almost two years but more and more the jewelry was selling better than the apparel; I loved designing it and in 2012 I did my last apparel collection so I could focus completely on the jewelry. Soon after clients started coming to me to design custom engagement and wedding pieces and I had the opportunity to do a couple of pop-up shops which got me interested in opening my own store.

In terms of mission, I run my business in a sustainable way first by focusing on the community in which my jewelry is made. All pieces are made in New York by jewelers that I work with closely. Not only does this ensure good quality, but also ensures that Mociun supports the local community. I pick my stones carefully, using antique diamonds and other antique gemstones when possible. When sourcing new diamonds and gemstones, I work closely with suppliers so that I know exactly where they come from.

One of the things I like best about jewelry is that it is not an industry of waste. I recycle any scrap of metal, either by pulling it into wire or refining it to use in future castings. Damaged stones can always be recut or re-polished. Broken jewelry can be repaired and worn again.

In all aspects of my work, I am inspired by the simple design principles of the Bauhaus school as well as the plant photographer Karl Blossfeldt. The result is Mociun’s trademark: simple, unexpected elegance.

Match made in heaven. Image by Louis Lampcov

Your jewelry is incredible. Where do you draw inspiration from, and how is that expressed in your designs? 

Thank you! I can’t really pinpoint where I get my inspiration. I’ll take it from anywhere really ☺. I find the stones or materials I use can inspire me. The first stone cluster ring I made came about because of a beautiful bi-color sapphire I bought. I had never worked with larger gemstones but I fell in love with the stone. I played around with compositions of stones for that ring and another stone cluster ring; I never did any sketches of these rings, but just worked directly with the stones. 

I also take a lot of inspiration from unusual antique and vintage pieces of jewelry. Things as small as a clasp or closure or the way a stone is set; other times in large ways like the way a group of stones is composed in a ring. I also take a lot of inspiration from art and design that I see out in the world. It can be a tiny section of painting or the way two parts of an object come together. I do my best to always keep myself open to ideas!

How does sustainability figure into your designs? 

For me, sustainably really is about just doing your best to treat the world and those living on it as best you can. That can be as small as keeping my stores warm, welcoming places that our customers feel good coming into, to larger things like working with dealers, stones cutters, and jewelers that uphold practices that impact the world in the best way possible. Anytime someone is making something it’s going to impact the world. It is impossible to be perfect, but taking on small things is the best way to start.

Image, Mociun Instagram

[swbasics]

All About Our Lavender Essentials; Meet Lavender Farmer Adrienne Ahnell

Lavender is one of nature’s most healing plants -- known for its anti-inflammatory, antifungal, antidepressant, antiseptic, antibacterial, and antimicrobial properties -- which is why we’re psyched to introduce our first two entries into our new line of DIY Skincare Essentials: Lavender Essential Oil and Lavender Hydrosol. 

Shop Lavender Essentials

These beautiful products -- more of which you’ll learn about below -- would not be possible without their incredible supplier, farmer Adrienne Ahnell. Read on for all about this California-based farmer’s life story, her gorgeous lavender, and how she finds peace on the farm. 

How did you arrive at farming, and why did you choose Half Moon Bay as the location of your Farm?

I was a 20-year-old from the East Coast seeking an adventure, which led me to volunteer at an organic farm in Northern California. I discovered a community of farmers living their lives completely differently than mine: Living close to nature, consuming what was grown, and working long, glorious hours in the sun. We relaxed by stretching in the orchards or went swimming in the river.

My most vivid memory was working in the lavender patch. One day, while the crew was picking cherries, I spent an entire day harvesting flowers, alone. Having no experience in sitting quietly with myself, l ungracefully learned what it was like to meditate. Focusing on the flowers helped ease the endless chatter in my mind. By the end of the summer, I returned home with my soul nourished and ready to take on the world.

Photo: Kallie Koa 

As I got back to my normal routine, I soon realized that buildings, not flowers, surrounded me. Yet whenever I was stressed, I would visualize lavender fields and feel complete. I sought out everything lavender-scented and discovered the power of lavender essential oil to turn any environment into a fragrant field of flowers. After college, I moved to California to pursue my career in farming. One day, a friend of mine took me for a “farm volunteer day” in Half Moon Bay. While I was working, I noticed a lavender field out of the corner of my eyes. I dropped what I was doing, ran straight up to the owner and blurted out with excitement, “This is it! This is what I am going to do. I am going to be a lavender farmer someday!” “How about today,” he said with a smile. Out of pure synchronicity, the farm was in need of new management. I took the opportunity and have managed the lavender farm on my own for the past five years.

What is it about lavender that has held your attention?

I used to think we as humans domesticated plants, but now I think lavender has domesticated me, in the same way that flowers provide bees with sweet nectar so that they will pollinate other flowers. Lavender has lured me in, intoxicated me, and convinced me to devote my life to it. Biologists call it a symbiotic relationship; I call it true love. What else gets me up at dawn, season after season, crawling on my hands and knees and tending to its every need? What else draws people from all over the world, buckling at their knees, crying out in joy, at the sight of this fragrant purple field? Lavender has had its way with me ever since I first laid eyes on it, and from what I’ve seen, I’m not the only one.

Image: Adrienne Ahnell 

What makes the lavender you’re growing so special? What conditions are necessary to grow lavender and how do you care for your lavender field?

The lavender I grow is called Grosso, or in Latin, lavandula x intermedia. It has a deep, warm, and intoxicating scent. It's special because it’s farmed using sustainable practices: I do not irrigate my plants, which saves thousands of gallons of water each year. To ensure the plants and consumers health, no chemical pesticides or fertilizers have ever been used. Lavender is a perennial, which holds in the topsoil and prevents erosion. It is also beneficial for honeybees, which love to drink its nectar.

Here the land, the plants, and the farmers are healthy. This relationship should always be examined when choosing an essential oil: Do you know the farmer? Caring for my lavender is like caring for myself. The plants need lots of sunshine, room to grow, nourishment, and a long winter's rest.

Image: Adrienne Victoria 

How do you create your lavender essential oils?

I spent many years learning about the complex process of large-scale essential oil distillation and it made my head swirl. Today I have a simpler equation: Lavender + Steam + Rapid Cooling = Lavender Essential Oil and Hydrosol. The process I use is steam distillation. My distillery is small enough to fit in the backseat of my car. 

I wait until the lavender has bloomed three-fourths of the way to harvest it. This is when the essential oil is richest. I then pack the lavender into my copper still, which elevates the plant material over a boiling cauldron of water. At a certain temperature the oil glands burst and are carried upwards with the steam through a copper pipe. The pipe is then rapidly cooled to cause condensation to fall into the Mason jar below. At this point the essential oil rises to the top of the jar and separates from the hydrosol at the bottom. The two are then bottled and ready to use. Pure and simple, with nothing else added.

Image: Adrienne Ahnell, distillation process 

What are some unique properties of lavender essential oil?

People are constantly falling asleep around me! It’s absolutely hilarious. Lavender is a known sedative, nerve tonic, and a natural cure for insomnia. Sometimes, I will be working and I stumble upon my volunteers sleeping in the field! Other times, people will ask me why they feel so relaxed and at ease and I have to remind them that they are sitting next to an open jar of essential oil. 

Lavender is a natural antidepressant: it boosts your mood just by inhaling its scent. Not only is it a pain reliever, but it also helps with migraines and soothes sore muscles. Using it topically, it can heal minor cuts, scars, and bruises. It’s also been a blessing to people with acne or skin inflammation. During the seasonal changes, I use lavender essential oil to boost my immune system and ward off colds and respiratory infections. It also makes you smell great!

Image: Kallie Koa 

What is most rewarding about what you do?

Lavender has connected me with so many people, I’ve gotten to a point where I just stand back and let it lead. It was the flower that my friend clung to as she gave birth; it was planted in a mother's garden as a child; it was the oil that helped restore a friend back to health just when he was losing hope.

As more and more people use my essential oil, I get entangled into their web of experience. The more the essential oil travels with people, the less I feel the need to uproot myself and my flowers (I am a gypsy spirit at heart). People tell me I was there as they got off the airplane in Dubai, when opening the bottle in the hot air turned heads. I made it to the temples in Thailand, as they put a drop of it on their forehead before entering. I took a bath in Tunisia and I even stood by the Eiffel Tower.

It’s my little way of being everywhere at once while meditating in my field of flowers. If I can offer a tiny drop of peace in this wild world that we live in, then I'm doing my job.

Image: Adrienne Ahnell 

[swbasics]

Certifiably Awesome: Shaney jo Darden, Founder, Keep a Breast Foundation

Have you heard the news? Beginning in October (in honor of Breast Cancer Awareness month) and running for one full year, 5% of all sales of our Hibiscus Mask on swbasics.com will be donated to Keep a Breast, a pioneering breast cancer education and prevention organization. 

In honor of the occasion, we put founder Shaney jo Darden through the Certifiably Awesome rigamarole. Her interview is below.  

What is your favorite food that a nutritionist would approve of? 

AVOCADO! All day, everyday, in and on everything.

What is your favorite "I-really-shouldn't-be-eating-this" food?

I’ve always had a weakness for chips, especially BBQ. Sometimes I try to kill my crunch craving with a rice cake, jicama, or carrot stick, but it doesn’t always hit the spot! What is a skincare myth that you have busted on your own?

As a teenager, I was so scared of using anything oily on my face because it’s associated with acne. Now I can see that my skin craves it and I oil up as much as possible. What percent natural are you? (let me know if you need this one explained more) 

I can answer this several different ways...

House: 90% of all my cleaning products and detergents are non toxic, but my house is very old so I'm sure there must something toxic hiding somewhere. 

Mouth: 80% of what I eat is clean food. I’m always traveling, so it can be difficult to maintain a strict routine. 

Body: 90% of my skincare routine is "natural". I do get gel manicures and dye my hair occasionally. I have an amazing non-toxic hair dresser in L.A. (Primrose Salon), but I can’t always get to her, so sometimes vanity gets the best of me. 

Plastic: Plastic sucks! I’m 85% conscious on this front. But there’s that 15% of the time when it's beyond your control, like when a plastic straw comes automatically in your drink. Ugh. 

Heart and Soul: 60%. October is busy season for me, so my self-care routine is suffering a bit. What is your naked animal? (Oh you don’t know what this is? Allow us to improve your life tremendously. IF posing for naked photos, what animal would you choose to hide your girly parts?) A giraffe.

One of the things we love about Keep a Breast is the totally unique (and innovative) spirit you have and the way that it is expressed – namely, through art and grassroots initiatives. Why are these important vehicles for communicating the KAB message?

The Keep A Breast Foundation was founded in response to the growing need for breast cancer awareness programs that focus on educating young people. My friends were being diagnosed in their 20s, and I had no prior comprehension of how early in life breast cancer could strike.

It flipped a switch in my brain and I realized that it was my purpose to start this conversation with young people about breast cancer prevention. I wanted to do something that spoke to my peers. I use art and artistic expression to inform young people about methods of prevention, early detection and support. Through our programs, Keep A Breast exists to change the global conversation around breast cancer among young people by empowering them with breast health education, which we hope will ultimately to inspire them to adopt healthier habits.

Shaney jo Darden, Founder, Keep a Breast 

Early detection is key for all cancers, but particularly so for breast cancer, which is why #checkyourselfie so awesome. Can you describe this program for our readers? 

Teens are on their phones constantly, texting, Instagram-ing, gaming etc., and they post over one million selfies a day. Keep A Breast always goes to the places where our audience is and now we’re meeting them right in the palm of their own hand. #checkyourselfie is about turning awareness into action by snapping a selfie with three fingers to your breast symbolizing your monthly commitment to checking yourself. 

We also have a great, free app called Check Yourself! that you and your girlfriends can download. You can set an automatic reminder to do your breast self-check and help prevent breast cancer. We’re creating a viral movement that will result in education and action. The beauty industry is actually one of the ugliest culprits when it comes to toxicity, which is why we’re obsessed with Non-Toxic Revolution. What are some steps that we, as consumers, can take to ensure we’re making healthy choices, particularly in beauty? (Besides buying S.W. Basics… duh). 

I have a great guide on my site called “Toxic 10” that lists the worst chemicals you may find in your beauty products. It’s an easy way to label-check before you buy. 

Lastly, we’re totally digging I Love Boobies! because, really, boobies are awesome. Can you touch on this initiative and why it’s so critical that we open up the dialogue on breasts and breast health? 

LOVE YOUR BOOBIES! Seriously. I lived in NY for a while, and I was inspired by seeing “I Love NY” everywhere. I thought that was a simple and wonderful way to get the message out to teens. We want to inspire behavioral change with will ultimately create attitude change around the way you think and feel about breast cancer by making it more mainstream.