Swiss Style

Plymouth University third year dissertation blog.

[swissstyledesign]

Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.

Antoine de Saint-Exupéry

[swissstyledesign]

We pledge ourselves to Elementalist art. It is elemental because it does not philosophize, because it is built exclusively of its own elements....Down with the reactionary in art!

De Stijl, Vol. 4, no. 10, 1921.

[swissstyledesign]

Henry Van de Velde.

As a pioneer of modern design, this man gave life to the idea that form and function was key to communication, his practical and ideological attitudes helped the world to create a new style, bringing design into industry.

[swissstyledesign]

http://quotesondesign.com/josef-muller-brockmann/

[swissstyledesign]

Helvetica is a widely used sans serif typeface developed in 1957 by Swiss Typeface designer Max Miedinger with input from Eduard Hoffmann. It is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. One of the most popular typefaces of the 20th century, its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s

[swissstyledesign]

Akzidenz-Grotesk, an early grotesk typeface.

originally released by the Berthold Type Foundry in 1896 under the name Accidenz-Grotesk.

One of the first sans serif typefaces to be widely used, its design influenced many later neo-grotesque typefaces after 1950.

[swissstyledesign]

The start of something.