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Sam - Comment on your GOOD WRITING Post
Sam, I certainly agree with you - and you make your points excellently. Too many academics write turgidly, or as if uninspired. What happened to the days of Margaret Mead, who communicated to both scholars and the wider public? You’re so right: you also have to know WHO the readers are you wish to target.
I do this myself for example, for example in my popular trade book, SOPHIE SCHOLL AND THE WHITE ROSE; in song lyrics, poetry, journalism - or an academic audience.
I do face challenges though: my most important work is a dissertation, “WORK MAKES FREE”: THE HIDDEN GERMAN CULTURAL MEANINGS OF THE HOLOCAUST. It is a hybrid: one half is written in a compelling cross-over voice - for both academia and the general intelligent reader. To do this, I thought, who’d be my ideal ‘reader”? Susan Sontag, I decided
But the other ‘half’ got bogged down in complex theory - illustrate however with fascinating images I analyze. But since this comes at the beginning of the work, many would-be readers found the going too demanding, and never got to the ‘great’ chapters they’d surely have found hard to put down.
I’ve actually had colleagues who swore to help edit it, asking me to give them each $60 apiece hardbound versions - and then never a reply.
Any suggestions? It’s not just about editing ruthlessly, though it’s that too. It’s also about boiling down that first part, which i’ve thought is needed to understand the rest - or somehow get into the meat faster. Anyway, I’m stuck. Would like some advice from you, a widely recognized expert as both an academic, a professor who inspires his students, and a writer. Judd — A few suggestions to your query.
(1) Notify non-specialist readers already in the preface the option to skip pages touching on theory.
(2) In the tradition of the oral defense at Chicago, begin with a captivating anecdote that will lead to a series of theoretical issues that you wish to engage your scholarly readers (e.g., professors and advanced students).
(3) Break down the theoretical section into sub-sections with clearly formulated headings. Furthermore, avoid sub-headings. Cluttering the page with indentations tires the eye fast. (Academic writing in the modern era unfortunately followed the German legal traditions; see Anthony Grafton’s class The Footnote: A curious history, 1997.)
(4) In the theoretical section, write in two linguistic registers. Sentence type a is for the five experts you had in mind to engage in an academic conversation. Sentence type b reinforces the gist of Sentence type a in a reader friendly language and is geared to the undergraduate student. Any Sentence type a that requires an educated reader to reread one or more times needs to be relegated to a footnote or deleted.
(5) If you opt to use social sciences quotation style (which means references in the body of the text), use footnotes judiciously and sparingly. (6) As the main topic of your book is not theory, your empirical descriptions and illustrations will captivate your readers.
(7) Fee free to use the delete button with respect to any turgid prose that prevents readers from continuing on to the next sentence.
(8) A far from perfect exemplification of the above 7 points can be found in the introductory chapter of The Pedagogical State: Education and the Politics of National Education in Post-1980 Turkey.
Good writing is good thinking
For the past several years, I have been responsible for communication and research at a British NGO. I am also a ghostwriter for several well-known academics (names withheld). Many ask me what's my secret to good writing and my response is always the same: "good writing is good thinking." Let me briefly elaborate what I consider basic but often overlooked points that enable more effective communication between writers and readers.
(1) If you haven't thoroughly thought out what you want to say to yourself, there is not a chance any reader will fathom what you had in mind. The "you know what I mean" is meaningless. In academia, lazy thinkers mask their incomprehension with jargon, thereby ensuring their readers are equally confused. Non-thinking writers at NGO's harp about poverty but poorly present the project they are supposed to pitch to well-off but all the same thinking stakeholders. And there is no lack of blogs that say nothing. So my advice is simple: don't just write; first collect your ideas and then write with intention. In other words, figure out what's your particular take on a topic and show us how you are going to go walk us through it and most importantly give us the larger picture – that is to say, why the hell should we continue to read on.
(2) Gauge who your readers are and what's the context of your writing. Influencers are not fundraisers and fundraisers are not clients. Banners are not blogs and blogs are not treatises. Find a language and style that appeals to the particular set of readers you are trying to reach out.
(3) Once you know what you want to say and to whom, you have to make sure they understand your text, and preferably fast. If a person has to reread a sentence then the writer has failed. This usually comes down to choosing your words carefully and knowing your grammar. Writers should avail of offline or online dictionaries and heed grammar rules. Indefinite pronouns, faulty diction, redundancy, and wordiness don't make it. Nor do complex sentences and verbal acrobatics. If in a conversation, you can interrupt speakers and ask them to elaborate or explain what they said, this is not the case with print. In writing, we have only one chance to make our texts understood
(4) My last point is the hardest. Reread, edit and if need be delete. Your job as writer is to ensure that readers will take the trouble to read and maybe even respond. You initiate and sustain the conversation but never forget it is the readers who always have the last word.
Bye Bye Stone Age, Hello Social Media
It took me some time to make the switch to Social Media or more accurately turn on the Social Media switch in my Stone Age brain. Once I understood that social media is face-to-face networking to the nth degree, all the lights in my head lit up.
Social media is a lot of fun. I share amusing videos and jokes, keep in touch with family and friends, learn new ideas, even plan brunches and hikes. (I leave to others to take and post selfies.)
Social media is also a lot of work. It is not a one-way street, where you simply post and drive on. It's the ultimate super highway. Forget about traffic lights. Content is coming from all directions and the number of networks and connections is virtually endless. Choosing which relationships to develop requires much thought. It is also time-consuming. To gain visibility and credibility requires producing high quality content and using it correctly. To get influencers and reporters to discuss client products and services entails responding to other people’s tweets and updates and participating in a conversation with pertinent comments.
There are a lot more requirements to learn and I'm still at the learning stage, testing different social media sites and figuring out which networks best serve me. FaceBook, LinkedIn, Pinterest, Tumblr and Twitter are safe bets, appealing to many demographics and industries. I'm currently busy creating an inviting, credible profile and updating people on what I'm doing. Later, once I master the basics, I will acquire additional skills to further my social and professional goals.
This former Stone Ager is beginning to see the light – using social media to better connect to people, actions and events on… and offline.
Confessions of a Multicultural, Multidisciplinary Mutant
Ever since I left the safety and comfort of New York City, I have made my home in several places; Saint Barts in the French Caribbean; suburbia in Princeton, New Jersey; Paris, France; a kibbutz in the desert; a mountain village in Southern Turkey; and for the past seventeen years, Israel. One outcome of this nomadic existence has been exposure to different educational systems with their distinctive cultural norms. Over these years I have collected a mishmash of an education, ranging from the natural sciences in high school to the earth sciences in college to the social sciences in graduate school to finally the humanities following graduation. My CV is no less eclectic. I've washed office floors and worked behind a garbage truck; dug holes to plant avocado trees; drove a tank; picked cotton and ran after sheep and goats; taught business French and Middle East history and society at universities; published books and articles on Turkish villagers and French colonial archives; and am a single dad of two young men.
I haven't a clue where I'm heading, either uphill studying mysticism with the movie stars at the Kabbalah Center in downtown Tel Aviv or downhill six feet under. For the moment, I'm living in Tel Aviv, studying Spanish, and working at a charity organization dedicated to youth and education. I'm at home everywhere and nowhere in particular. But no matter where I live, what I study or how I make a living, I always embrace my diversity and all its mutations.