Incito Mentis - Blog Archive

Sharing insights from Incito Mentis - a strategic brand consultancy. Discover more about my journey here!

[syedabdulkarim]

You don’t control ***t!

This is one of those posts that aims to put life in perspective. You might feel very small after reading it. I hope you do because that is exactly the point – to celebrate our nothingness! Enjoy! 

Click here to read the post -> http://inci.to/2sD5F1d

[syedabdulkarim]

You are all liars…especially if you work in advertising! Oh and those creative types! They are biggest liars in the world! Don’t believe me! Well I have research to back up my claims!

Read on to find out how exactly -> http://inci.to/2qmnxhc

[syedabdulkarim]

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case!

Click here to read my latest blog post -> http://inci.to/2ogGjIW

[syedabdulkarim]

Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!

[syedabdulkarim]

Leaders do something that losers don’t. They make the hard choices that nobody else would! They make trade-offs! And that makes all the difference! So which one are you? Click here to read the post -> http://inci.to/2kXTBbp

[syedabdulkarim]

Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Yes you read that right! But why? Here are my two cents on just why! -> http://inci.to/2hubNTP

[syedabdulkarim]

What makes a brand powerful? 

This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…

Click here to read the post-> http://inci.to/2g08XHo

[syedabdulkarim]

If you had to choose between two paths – one would lead to chaos and the other to certainty. Which one would you choose? Certainty I’m guessing! This blog post would make you think again! (I hope!) 

Click here to read the post -> http://inci.to/2eidvKc

[syedabdulkarim]

It’s not often I use profanity to get your attention! I didn’t do it for impact! But you really really need to just go and **** yourself! Trust me! Your life depends on it! Click here and you will see what I mean -> http://inci.to/2cQMgSH

[syedabdulkarim]

For a topic like influence you expect pointers on to how to charm your way through an audience or how to craft the perfect pitch or be bold and revolutionary in your thinking and approach! This is now how it’s done! This post is about how to win with your B-game, earning your way up and just following the status quo! Not what you expected? Read on to find out more -> http://inci.to/2argPBW

[syedabdulkarim]

The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before! Click here to read the post ->http://inci.to/2ampy7g

[syedabdulkarim]

The internet has been broken once again! Not by the Kardashians this time but by a Texan Mom sharing the joy she experienced when she bought herself a “Chewbacca” mask! What follows is nothing short of bizarre! Read on to find out why? http://inci.to/1VkIODk

[syedabdulkarim]

We all have heard of Aesop's famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It's no different in marketing! Welcome to "Slow Marketing!" - Read the blog post here -> http://inci.to/1VNP9YS

[syedabdulkarim]

We are living in a state of information abundance! Our brain is no longer processing the glut of data that we are exposed to everyday! We need to win this battle against information overload and acquire actionable knowledge that can actually make our lives better! How can we do that? We need to create disfluency! Click here to find out more ->http://inci.to/1VmtqH9

[syedabdulkarim]

Science and religion are topics that are hardly ever discussed together without provoking some kind of conflict! Neuroscience has proven that this conflict is more than just hurt egos and rigid beliefs. It is deep rooted in the way our brain works and how we process religious belief. Read on and find out for yourself! http://inci.to/1qkAE1K

[syedabdulkarim]

Inverting the Leadership Paradigm

Leadership is about power and privilege. Or is it? Does being a leader really mean entitlement to luxury as a necessary perk of the job regardless of the circumstances of the people one is leading? I don’t think so.

Here is an alternative perspective on leadership inspired by one of the greatest leaders in history.

[syedabdulkarim]

My TEDx Talk for Mobily on the “Power of Perceptions” 

Click here to watch the video-> http://inci.to/1Oetuo7